Disposable Paper Products in Japan
Euromonitor International's Disposable Paper Products in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 109 | Publication date: Nov 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Struggling for growth
Although 2005 witnessed growing value sales of disposable paper products for the fourth consecutive year, the positive growth was only achieved thanks to a lot of struggles and effort on the part of many leading manufacturers in the disposable paper products. Japan's stubbornly low birth rate has continued to decline steeply, at a much faster rate than the Japanese government had anticipated. This has resulted in manufacturers trying to increase their sales through increased activities in new product developments, as well as efforts in expanding the existing consumer base. However, the healthy growth in incontinence products has counterbalanced the declines suffered by other core sectors.
Innovation ruled the market
The value growth of disposable paper products in 2005 was achieved by a lot of help from innovations and value-added features, in order to entice Japanese consumers, who are very spoilt for choice. With a rapidly greying population, incontinence products continued to see the strongest growth in 2005, followed by toilet paper and tissues, the volume sales of which benefited from the increasing number of households in Japan. However, other disposable paper products, such as sanitary protection and nappies/diapers, had to struggle by aggressively launching products with new innovations and value-added features in order to counter the steadily declining unit price and value sales due to fierce competition.
Polarisation – Premium vs Value
Disposable paper products in Japan have witnessed a phenomenon of market polarisation, where mid-range products are squeezed by premium and no-frill products. Combined with the constant product innovation, which ruled the entire disposable paper product market in Japan in 2005, premium products with value-added features and packaging were targeted at niche consumers who were willing to pay more for quality; on the other hand, no-frills products with cheaper prices, such as cheap imports from China, remained popular among cost conscious consumers.
Demographics – double-edged sword
Demographic patterns have always had a major impact on production and consumption patterns in Japan. Despite the government’s efforts to stem its decline, Japan’s shrinking population has generally resulted in a steep decline in the core consumer bases for disposable paper products. Simultaneously, Japan’s greying population has brought about a boom in elderly care-related products, such as adult incontinence products. More manufacturers of disposable paper products are trying to join the lucrative market of incontinence products, while manufacturers of core products, such as sanitary protection and nappies/diapers, are reconfiguring themselves to seek out latent demand in areas like pantyliners and babies’ disposable pants.
Brighter future driven by ageing population
Sales of disposable paper products are expected to grow at a fairly healthy rate over the forecast period. However, with the steeply shrinking core products, such as sanitary protection and baby nappies/diapers, such a healthy grow rate will only be realised by a very strong pull factor from incontinence products, which are supported by the greying demographic realities. With the increasing number of both young and elderly independent households, as well as institutional facilities, such as elderly care facilities, both retail and business sales of daily necessities such as toilet paper and tissues, kitchen towels and household wipes are also expected to grow steadily in response to the recent economic turnaround.
Table of contents
DISPOSABLE PAPER PRODUCTS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Struggling for growth
Innovation ruled the market
Polarisation – Premium vs Value
Demographics – double-edged sword
Brighter future driven by ageing population
KEY TRENDS AND DEVELOPMENTS
Demographic time bomb – natural attrition and greying baby-boom generation
Innovation-driven
Changing buyer profile
Expanding established brands
Rising polarisation
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
Forecast Market Indicators
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
Table 14 Penetration of Private Label by Sector 2001-2005
Forecast Market Data
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
Retail
Away-from-home (AFH)
LOCAL COMPANY PROFILES - JAPAN
CRECIA CO LTD - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Crecia Co Ltd: Key Facts
Summary 2 Crecia Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Crecia Co Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 4 Crecia Co Ltd: Competitive Position 2005
DAIO PAPER CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Daio Paper Corp: Key Facts
Summary 6 Daio Paper Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KAO CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Kao Corp: Key Facts
Summary 8 Kao Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Kao Corp: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 10 Kao Corp: Competitive Position 2005
KOBAYASHI PHARMACEUTICAL CO LTD - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kobayashi Pharmaceutical Co Ltd: Key Facts
Summary 12 Kobayashi Pharmaceutical Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Kobayashi Pharmaceutical Co: Competitive Position 2005
KOSé CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Kosé Corp: Key Facts
Summary 15 Kosé Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Kosé Corp: Competitive Position 2005
MANDOM CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Mandom Corp: Key Facts
Summary 18 Mandom Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Mandom Corp: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 20 Mandom Corp: Competitive Position 2005
OJI NEPIA CO LTD - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Oji Nepia Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 22 Oji Nepia Co Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 23 Oji Nepia Co Ltd: Competitive Position 2005
PIGEON CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Pigeon Corp: Key Facts
Summary 25 Pigeon Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 26 Pigeon Corp: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 27 Pigeon Corp: Competitive Position 2005
PROCTER & GAMBLE FAR EAST INC - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Procter & Gamble Far East Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 29 Procter & Gamble Far East Inc: Competitive Position 2005
UNI-CHARM CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Uni-Charm Corp: Key Facts
Summary 31 Uni-Charm Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 32 Uni-Charm Corp: Competitive Position 2005
SANITARY PROTECTION IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 19 Sanitary Protection Retail Company Shares 2001-2005
Table 20 Sanitary Protection Retail Brand Shares 2002-2005
Table 21 Tampons by application format: % Value Analysis 2002-2005
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 26 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2000-2005
Table 31 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 32 Incontinence Products Retail Company Shares 2001-2005
Table 33 Incontinence Products Retail Brand Shares 2002-2005
Table 34 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 38 Wipes Retail Company Shares 2001-2005
Table 39 Wipes Retail Brand Shares 2002-2005
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS/PADS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 44 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 45 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2000-2005
Table 49 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 50 Toilet Paper Retail Company Shares 2001-2005
Table 51 Toilet Paper Retail Brand Shares 2002-2005
Table 52 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 53 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 55 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 56 Tissues Retail Company Shares 2001-2005
Table 57 Tissues Retail Brand Shares 2002-2005
Table 58 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 59 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Retail Sales of Kitchen Towels: Value 2000-2005
Table 61 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 62 Kitchen Towels Retail Company Shares 2001-2005
Table 63 Kitchen Towels Retail Brand Shares 2002-2005
Table 64 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 68 Paper Tableware Retail Company Shares 2001-2005
Table 69 Paper Tableware Retail Brand Shares 2002-2005
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 74 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 75 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005