Disposable Paper Products in Japan
Euromonitor International's Disposable Paper Products in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 111 | Publication date: Dec 2008
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- Get insight into trends in market performance
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Steady growth for largely mature disposable paper products
Disposable paper products continued to see steady but unspectacular volume growth in most product areas in 2007. Most products are mature with strong household penetration or little scope for expanding their consumer base. Oversupply and strong price competition meanwhile continued to erode constant value unit prices for most product areas across disposable paper products in 2007. This counterbalanced strong new product development and the addition of value by players and resulted in slow current value sales growth in 2007 over the previous year.
Demographics continue to shape growth
Demographic changes continued to be the most significant factor impacting disposable paper products in 2007. Japan saw a continuing decline in the birth rate and further ageing of its population. This supported strong sales growth for incontinence products, which was the most dynamic product area in disposable paper products in 2007. Meanwhile, nappies/diapers saw sales decline, as did sanitary protection due to declines in the number of young women.
Strong domestic leaders compete for share
Uni-Charm Corp remained a strong leader in disposable paper products in 2007, being some distance ahead of its competitors. However, behind the leader are three other strong domestic players, Oji Nepia Co Ltd, Kao Corp and Daio Paper Corp. These players competed closely for share in 2007 through strong marketing, distribution and new product development. Multinationals meanwhile struggled to maintain sales in this highly competitive area, having less understanding of consumers’ rapidly changing demands. The most significant multinational is Procter & Gamble, which continued to lose share in 2007 as it exited incontinence products.
Shift to specialist channels
Most disposable paper products are highly commoditised and are generally purchased along with the weekly shop. Consequently, supermarkets/hypermarkets is the most significant channel, with convenience stores and independent small grocers also being significant for distress and top-up purchases. However, there continued to be a shift to health and beauty retailers in 2007. This was chiefly due to the dynamism of incontinence products, where this channel dominates. Consumers appreciate the wide range of incontinence products on offer in health and beauty retailers, along with the advice available from sales assistants.
Continued steady growth expected for forecast period
Disposable paper products is expected to see continued growth during the forecast period, with constant value growth expected to be only marginally higher than that seen during the review period. The most dynamic product area will continue to be incontinence products, due to the ageing population. However, growth rates are expected to slow for incontinence products due to a higher sales base. This will, however, be counterbalanced by an improved performance for other product areas such as kitchen towels and toilet paper, where a focus on quality and design will support growth.
Table of contents
DISPOSABLE PAPER PRODUCTS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Steady growth for largely mature disposable paper products
Demographics continue to shape growth
Strong domestic leaders compete for share
Shift to specialist channels
Continued steady growth expected for forecast period
KEY TRENDS AND DEVELOPMENTS
Demographics impact sharply on sales
Smaller households demand convenience and compact packaging
Strong competition forces players to focus on innovation
Consumers seek out a wider range at specialist retailers
Disparity between environmental concerns and purchasing patterns
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
DAIO PAPER CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Daio Paper Corp: Key Facts
Summary 3 Daio Paper Corp: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 4 Daio Paper Corp: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Daio Paper Corp: Competitive Position 2007
HAKUJUJI CO LTD - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hakujuji Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 7 Hakujuji Co Ltd: Competitive Position 2007
KOBAYASHI PHARMACEUTICAL CO LTD - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kobayashi Pharmaceutical Co Ltd: Key Facts
Summary 9 Kobayashi Pharmaceutical Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Kobayashi Pharmaceutical Co Ltd: Competitive Position 2007
KOSé CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kosé Corp: Key Facts
Summary 12 Kosé Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Kosé Corp: Competitive Position 2007
LION CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Lion Corp: Key Facts
Summary 15 Lion Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Lion Corp: Competitive Position 2007
LIVEDO CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Livedo Corp: Key Facts
Summary 18 Livedo Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Livedo Corp: Competitive Position 2007
NIPPON PAPER CRECIA CO LTD - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Nippon Paper Crecia Co Ltd: Key Facts
Summary 21 Nippon Paper Crecia Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Nippon Paper Crecia Co Ltd: Competitive Position 2007
OJI NEPIA CO LTD - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Oji Nepia Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Oji Nepia Co Ltd: Competitive Position 2007
PIGEON CORP - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Pigeon Corp: Key Facts
Summary 26 Pigeon Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Pigeon Corp: Competitive Position 2007
SHISEIDO CO LTD - DISPOSABLE PAPER PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Shiseido Co Ltd: Key Facts
Summary 29 Shiseido Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 30 Shiseido Co Ltd: Competitive Position 2007
SANITARY PROTECTION IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 20 Sanitary Protection Retail Company Shares 2003-2007
Table 21 Sanitary Protection Retail Brand Shares 2004-2007
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
Table 24 Sanitary towels by type of use: % value analysis 2004-2007
NAPPIES/DIAPERS/PANTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 27 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 28 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Retail Sales of Incontinence Products: Value 2002-2007
Table 32 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 33 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 34 Incontinence Products Retail Company Shares 2003-2007
Table 35 Incontinence Products Retail Brand Shares 2004-2007
Table 36 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 37 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 39 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 40 Wipes Retail Company Shares 2003-2007
Table 41 Wipes Retail Brand Shares 2004-2007
Table 42 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 43 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 45 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 46 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 47 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 48 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 49 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 50 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Toilet Paper: Value 2002-2007
Table 52 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 53 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 54 Toilet Paper Retail Company Shares 2003-2007
Table 55 Toilet Paper Retail Brand Shares 2004-2007
Table 56 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 57 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 59 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 60 Tissues Retail Company Shares 2003-2007
Table 61 Tissues Retail Brand Shares 2004-2007
Table 62 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 63 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Retail Sales of Kitchen Towels: Value 2002-2007
Table 65 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 66 Kitchen Towels Retail Company Shares 2003-2007
Table 67 Kitchen Towels Retail Brand Shares 2004-2007
Table 68 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 69 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 71 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 72 Paper Tableware Retail Company Shares 2003-2007
Table 73 Paper Tableware Retail Brand Shares 2004-2007
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 75 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 78 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 79 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 81 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012