Disposable Paper Products in Kazakhstan
Euromonitor International's Disposable Paper Products in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 73 | Publication date: Feb 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Volume decline due to inflation
Current value sales continued to grow in 2005 over the previous year. However, this was primarily due to inflation, with higher prices resulting in many consumers cutting back on their purchases of disposable paper products. Lower-income consumers, many of whom had recently begun to purchase disposable paper products, cut back or ceased to purchase such products in response to economic concerns, reduced disposable incomes and higher prices. Consequently, overall volume declined.
Niches grow due to urban appeal
Niche disposable paper products such as cotton wool/buds/pads, wipes, incontinence products and napkins achieved strong growth in 2005 over the previous year. This was chiefly due to growing awareness and interest among increasingly sophisticated and affluent urban consumers. However, sales continue to be constrained due to low penetration for all disposable paper products in rural areas. Rural consumers have lower incomes and tend to be more traditional, with little interest in most disposable paper products.
Multinationals dominate
Many consumers continue to mistrust domestic disposable paper products, believing that they will be low in quality compared to imported brands. In addition, domestic players lack the marketing and new product development budgets to attract customers. Consequently, sales are dominated by imports, with multinationals Procter & Gamble, Johnson & Johnson, Kimberly-Clark and SCA Group together dominating value sales.
Traditional retail channels dominate
There was strong development for supermarkets/hypermarkets in the major cities of Almaty and Astana during the review period. However, these developments remained restricted to urban areas. Even in urban areas, however, sales continue to be dominated by outdoor markets, kiosks and chemists/drugstores. Outdoor markets generally offer the lowest-priced and most basic disposable paper products, which are popular with the majority of consumers.
Good growth but limited by lack of rural penetration
Disposable paper products is expected to see good growth in constant value terms during the forecast period. Many niches will display strong growth, notably wipes, cotton wool/buds/pads and paper tableware. However, growth will continue to be limited by a lack of rural penetration. While major areas of disposable paper products such as sanitary protection, nappies/diapers/pants and toilet paper are seeing some growth in rural sales, the majority of the population remain unaware of and uninterested in such products.
Table of contents
DISPOSABLE PAPER PRODUCTS IN KAZAKHSTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Volume decline due to inflation
Niches grow due to urban appeal
Multinationals dominate
Traditional retail channels dominate
Good growth but limited by lack of rural penetration
KEY TRENDS AND DEVELOPMENTS
Polarised consumer base with little rural consumption
Strong retail development but changes limited to urban areas
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
FORECAST MARKET INDICATORS
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
FORECAST MARKET DATA
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 18 Sanitary Protection Retail Company Shares 2001-2005
Table 19 Sanitary Protection Retail Brand Shares 2002-2005
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 24 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 29 Incontinence Products Retail Company Shares 2001-2005
Table 30 Incontinence Products Retail Brand Shares 2002-2005
Table 31 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 32 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 33 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 34 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 35 Wipes Retail Company Shares 2001-2005
Table 36 Wipes Retail Brand Shares 2002-2005
Table 37 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 38 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 40 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 41 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 42 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 43 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 44 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Retail Sales of Toilet Paper: Value 2000-2005
Table 46 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 47 Toilet Paper Retail Company Shares 2001-2005
Table 48 Toilet Paper Retail Brand Shares 2002-2005
Table 49 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 50 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 52 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 53 Tissues Retail Company Shares 2001-2005
Table 54 Tissues Retail Brand Shares 2002-2005
Table 55 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 56 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Kitchen Towels Retail Company Shares 2001-2005
Table 58 Kitchen Towels Retail Brand Shares 2002-2005
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 60 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 61 Paper Tableware Retail Company Shares 2001-2005
Table 62 Paper Tableware Retail Brand Shares 2002-2005
Table 63 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 64 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 66 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 67 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 68 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 69 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
KARINA COMPANY
Strategic Direction
Key Facts
Summary 1 Karina Company: Key Facts
Company Background
Production
Competitive Positioning
THE PROCTER & GAMBLE CO
Strategic Direction
Key Facts
Summary 2 The Procter & Gamble Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 The Procter & Gamble Co: Competitive Position 2005