Disposable Paper Products in Kazakhstan
Euromonitor International's Disposable Paper Products in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 87 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
DPP market growing to supply both economy and luxury products
In 2008, the domestic paper products market in Kazakhstan continued to grow. Despite the credit crunch, luxury domestic paper products have entered the market and some have enjoyed significant volume sales. Due to the credit crunch, however, economy domestic paper products began to enjoy increased consumer attention towards the end of the year. This is typical for Kazakhstan, as there is a large discrepancy in income between the wealthy and poor segments of the population, as well as between the rural and urban populations.
Economic turmoil affecting AFH sales of DPP
Economic turmoil in Kazakhstan began earlier than in other parts of the world, as the real estate industry, which employed and benefited a large number of people, began to collapse in early 2008. Towards the end of 2008, the credit crunch administered additional blows to the weakening Kazakh economy. This led to a number of company bankruptcies and job losses. As a result, AFH sales of paper products, especially toilet paper, kitchen towels, and napkins, have either gone down or grown at lower rates than in previous years.
Competing on “affordability” and “comfort”
While Kazakhis use a variety of domestic paper products, choice of a particular product often rests on consumer preference for either “affordability” or “comfort”. When “affordability” is of importance, consumers buy cheap paper products that are of basic necessity and are usually local or Russian in origin; when “comfort” or “style” is of importance, DPP from Western Europe, especially from Germany, have a distinct advantage over their local competitors. In 2008, this tendency was especially noticeable in toilet paper and kitchen towels, where some local brands emerged that tried to combine affordable price with comfort.
DPP sales through supermarkets are growing
In recent years, including 2008, Kazakhstan’s large cities, such as Almaty, Astana, Karaganda, Atyrau and Shymkent, have witnessed considerable growth in the number of supermarkets. These are becoming popular places for consumers to buy DPP, among many other products. In Almaty, supermarkets such as “Stolichniy”, “Gros”, “Ramstor” and “SM Market” display a variety of both cheap and expensive DPP. In fact, luxury brands can hardly be found anywhere else.
The future of the DPP market in Kazakhstan depends on the Kazakh tenge
Between 2008-2013, after a shaky start, the DPP market will return to positive growth. However, changes in purchases of luxury vs economy and domestic vs imported products are likely to take place because of the credit crunch and recent devaluation of the Kazakh tenge. The Kazakh tenge fell by close to 20% against the US dollar within one day. Food prices have already gone up. Due to the fact that the Russian rouble was devalued even more than the Kazakh tenge, Kazakhstan, especially its northern region, is likely to witness growth of paper products of Russian origin.
Table of contents
DISPOSABLE PAPER PRODUCTS IN KAZAKHSTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
DPP market growing to supply both economy and luxury products
Economic turmoil affecting AFH sales of DPP
Competing on “affordability” and “comfort”
DPP sales through supermarkets are growing
The future of the DPP market in Kazakhstan depends on the Kazakh tenge
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 18 Sanitary Protection Retail Company Shares 2004-2008
Table 19 Sanitary Protection Retail Brand Shares 2005-2008
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 31 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 32 Wipes Retail Company Shares 2004-2008
Table 33 Wipes Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 37 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 38 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 39 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 41 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Retail Sales of Toilet Paper: Value 2003-2008
Table 43 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 44 Toilet Paper Retail Company Shares 2004-2008
Table 45 Toilet Paper Retail Brand Shares 2005-2008
Table 46 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 47 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 49 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 50 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 51 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 52 Tissues Retail Company Shares 2004-2008
Table 53 Tissues Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Retail Sales of Kitchen Towels: Value 2005-2008
Table 57 Retail Sales of Kitchen Towels: % Value Growth 2005-2008
Table 58 Retail Sales of Kitchen Towels: Value 2003-2008
Table 59 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 60 Kitchen Towels Retail Company Shares 2004-2008
Table 61 Kitchen Towels Retail Brand Shares 2005-2008
Table 62 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 63 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 65 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 66 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 68 Paper Tableware Retail Company Shares 2004-2008
Table 69 Paper Tableware Retail Brand Shares 2005-2008
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
KARINA TRADING OAO
Strategic Direction
Key Facts
Summary 2 Karina Trading OAO: Key Facts
Company Background
Production
Summary 3 Karina Trading OAO: Production Statistics 2007
Competitive Positioning
Summary 4 Karina Trading OAO: Competitive Position 2008
IPEK KAGIT KAZAKHSTAN
Strategic Direction
Key Facts
Summary 5 Ipek Kagit Kazakhstan: Key Facts
Company Background
Production
Summary 6 Ipek Kagit Kazakhstan: Production Statistics 2007
Competitive Positioning
Summary 7 Ipek Kagit Kazakhstan: Competitive Position 2008
SYKTYVKAR TISSUE GROUP
Strategic Direction
Key Facts
Summary 8 Syktyvkar Tissue Group, LLC: Key Facts
Company Background
Production
Summary 9 Syktyvkar Tissue Group, LLC: Production Statistics 2007
Competitive Positioning
Summary 10 Syktyvkar Tissue Group, LLC: Competitive Position 2008