Disposable Paper Products in Kenya
Euromonitor International's Disposable Paper Products in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 65 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Local recycled paper manufacturer leads market
Disposable paper products in Kenya, especially the toilet paper, tissues, kitchen towels and paper tableware sectors is led by one giant paper manufacturer, Chandaria Industries Ltd. This Kenyan company is the oldest manufacturer of disposable paper products and it held the leading value share of retail disposable paper products in 2005.
Manufacturers target key distributors
Supermarkets/hypermarkets was the key distribution channel for sales of retail disposable paper products over the review period. In Kenya the key distributors targeted by local manufacturers are the Uchumi supermarket chain, the Nakumatt Holdings Group, and a new entrant in chained supermarkets/hypermarkets, Tusker Mattress Limited. Other important distribution channels are others, independent food stores, convenience stores and chemists/drugstores, which also provided major retail outlets for disposable paper products.
Horeca and business/industry provided the main distribution channels for away-from-home- (AFH) products over the review period. Although hospitals/healthcare and public improved their value share of sales slightly between 2000 and 2005.
Quality versus price
The main competing factors in disposable paper products over the review period were product quality and consistency of supply against the cost factor. The main consumer trend in Kenya is product affordability, especially at the retail level.
On the other hand, institutional consumers such as hotels and restaurants favour attractiveness and quality of product to the mere availability of different products, as cost is a factor for horeca and other AFH too. This explains why Kimberly-Clark Corp has continued to maintain a high value share of sales to 4- and 5-star hotels, despite the constant stock-outs of their products, mainly because of the long importation process. The hotels tend to favour Kimberly-Clark’s products because of their renowned wet strength favoured by international clients.
Hygiene legislation widens access to sanitary protection products
The Kenyan parliament in 2004 approved an act that removed duty on all imported sanitary protection products. Its argument was that with the growth in the youth population, schoolgirls were experiencing difficulties during their menstruation cycles as a result of the expensive nature of these items leading to reduce attendance at school. Unhygienic use of clothes for protection during the menstruation cycle was also cited and this resulted in a significant price reduction of sanitary protection products, which made these products more affordable.
Table of contents
DISPOSABLE PAPER PRODUCTS IN KENYA : MARKET INSIGHT
EXECUTIVE SUMMARY
Local recycled paper manufacturer leads market
Manufacturers target key distributors
Quality versus price
Hygiene legislation widens access to sanitary protection products
KEY TRENDS AND DEVELOPMENTS
Economic improvements benefit consumption
Manufacturers trying to boost the demand for variety
Market Indicators
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
Forecast Market Indicators
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
Market Data
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
Forecast Market Data
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
Retail
Away-from-home (AFH)
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 18 Sanitary Protection Retail Company Shares 2001-2005
Table 19 Sanitary Protection Retail Brand Shares 2002-2005
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 24 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
WIPES
Headlines
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 29 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 30 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 31 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 32 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 33 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Toilet Paper: Value 2000-2005
Table 35 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 36 Toilet Paper Retail Company Shares 2001-2005
Table 37 Toilet Paper Retail Brand Shares 2002-2005
Table 38 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 39 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 41 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 42 Tissues Retail Company Shares 2001-2005
Table 43 Tissues Retail Brand Shares 2002-2005
Table 44 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 45 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Kitchen Towels: Value 2000-2005
Table 47 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 48 Kitchen Towels Retail Company Shares 2001-2005
Table 49 Kitchen Towels Retail Brand Shares 2002-2005
Table 50 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 51 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 53 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 54 Paper Tableware Retail Company Shares 2001-2005
Table 55 Paper Tableware Retail Brand Shares 2002-2005
Table 56 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 57 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 59 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 60 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 61 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 62 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 63 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
CHANDARIA INDUSTRIES LTD
Strategic Direction
Key Facts
Summary 1 Chandaria Industries Ltd: Key Facts
Company Background
Competitive Positioning
KIMBERLY FAY EAST AFRICA LTD KENYA
Strategic Direction
Key Facts
Summary 2 Kimberly Fay East Africa Ltd Kenya: Key Facts
Company Background