Disposable Paper Products in Latvia
Euromonitor International's Disposable Paper Products in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 85 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Education in hygiene is still developing in Latvia
According to official reports, important health and social development efforts were made during the review period to improve the hygiene habits of the Latvian population. These efforts established an adequate context for the development of the disposable paper products market in Latvia. However, it is clear that education about hygiene is still developing. According to SCA Hygiene Holding AB, the level of sanitary protection and nappies/diapers/pants usage is still substantially lower than in Western Europe.
Wide assortment is a key factor in disposable paper products retailing
According to SCA Hygiene’s product marketing manager, assortment is the most relevant factor in gaining and retaining shares in disposable paper products retailing. Latvian retailers can apparently lose up to 15% of potential revenues and 6% of customers due to a lack of assortment in disposable paper products. The increasing sophistication of consumers makes it more likely that they will search out a particular product rather than accept whatever retailers might stock. This shift in customer behaviour applies particularly to sanitary protection, nappies/diapers/pants, toilet paper and kitchen towels products. Establishing an appropriate assortment of these disposable paper products could increase a retailer’s revenues by as much as 12% in a year.
Distribution of disposable paper products is fragmented and expensive
For consumers in Latvia, marketing and distribution accounts for as much as 56% of the cost of disposable paper products, including retailer and wholesaler mark-ups but excluding VAT. Is all this worth the cost? It was not possible to obtain accurate information from distributors about the legitimacy of these costs at the end of the review period, because they claimed that only manufacturers have marketing information. In addition, many distributors were identified for a single product or brand even when the total volume of operations would not seemingly support several distributors. This was true for one brand of incontinence products, the largest distributor of which sold less than LVL200,000 worth of products in a year. In general, the retailing of disposable paper products in Latvia is characterised by active manufacturing representatives and expensive wholesalers and retailers.
Away-from-home sales are the province of professional cleaning companies
Away-from-home disposable paper products retailing is just beginning to develop in Latvia. Most of the companies operating in the away-from-home environment are professional cleaning companies that offer toilet paper, tissues, kitchen towels and paper tableware products as part of their services. Smaller companies deal in incontinence products and wipes due to the relatively small and undeveloped institutional demand for these products. At the end of the review period, trade sources claimed that the important factors for success in away-from-home disposable paper products retailing were establishing reasonable prices and ensuring satisfactory delivery.
Table of contents
DISPOSABLE PAPER PRODUCTS IN LATVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Education in hygiene is still developing in Latvia
Wide assortment is a key factor in disposable paper products retailing
Distribution of disposable paper products is fragmented and expensive
Away-from-home sales are the province of professional cleaning companies
KEY TRENDS AND DEVELOPMENTS
GDP growth and high levels of inflation
An ageing population and low birth rate affect consumer buying patterns
Distribution increasingly concentrated in larger chained retail outlets
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
FORECAST MARKET INDICATORS
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
Table 14 Penetration of Private Label by Sector 2001-2005
FORECAST MARKET DATA
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
SANITARY PROTECTION
Headlines
Trends
Table 17 Use of Sanitary Protection in Latvia and Western Europe in 2002 (% of women)
Competitive Landscape
Prospects
Sector Data
Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 20 Sanitary Protection Retail Company Shares 2001-2005
Table 21 Sanitary Protection Retail Brand Shares 2002-2005
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Table 24 Evolution of Birth Rates 1985-2005
Competitive Landscape
Prospects
Sector Data
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 27 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 28 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
Trends
Table 31 Number of Over 50-Year-Olds
Competitive Landscape
Prospects
Sector Data
Table 32 Retail Sales of Incontinence Products: Value 2000-2005
Table 33 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 34 Incontinence Products Retail Company Shares 2001-2005
Table 35 Incontinence Products Retail Brand Shares 2002-2005
Table 36 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 37 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES
Headlines
Trends
Table 38 Evolution of Disposable Income 2000-2004
Competitive Landscape
Prospects
Sector Data
Table 39 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 40 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 41 Wipes Retail Company Shares 2001-2005
Table 42 Wipes Retail Brand Shares 2002-2005
Table 43 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 44 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 46 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 47 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 48 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 49 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 50 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Table 51 Prices and Package Sizes of Toilet Paper 2005
Prospects
Sector Data
Table 52 Retail Sales of Toilet Paper: Value 2000-2005
Table 53 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 54 Toilet Paper Retail Company Shares 2001-2005
Table 55 Toilet Paper Retail Brand Shares 2002-2005
Table 56 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 57 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 59 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 60 Tissues Retail Company Shares 2001-2005
Table 61 Tissues Retail Brand Shares 2002-2005
Table 62 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 63 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Retail Sales of Kitchen Towels: Value 2000-2005
Table 65 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 66 Kitchen Towels Retail Company Shares 2001-2005
Table 67 Kitchen Towels Retail Brand Shares 2002-2005
Table 68 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 69 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 71 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 72 Paper Tableware Retail Company Shares 2001-2005
Table 73 Paper Tableware Retail Brand Shares 2002-2005
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 75 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Table 76 Estimated Number of People per Day Who Use AFH Disposable Paper Products by Type of Institutional Customer 2005
Table 77 Estimated Percentage of People Who Use AFH Disposable Paper Products by Type of Institutional Customer 2005
Competitive Landscape
Prospects
Sector Data
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 79 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 81 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 82 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 83 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
GEORGIA-PACIFIC FINLAND OY
Strategic Direction
Key Facts
Summary 1 Georgia-Pacific Finland Oy: Key Facts
Competitive Positioning
SCA HYGIENE HOLDING AB
Strategic Direction
Key Facts
Summary 2 SCA Hygiene Holding AB: Key Facts
Competitive Positioning