Disposable
Disposable Paper Products

Disposable Paper Products in Latvia

Latvia

Euromonitor International's Disposable Paper Products in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 85  |  Publication date: Apr 2007
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Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

Education in hygiene is still developing in Latvia

According to official reports, important health and social development efforts were made during the review period to improve the hygiene habits of the Latvian population. These efforts established an adequate context for the development of the disposable paper products market in Latvia. However, it is clear that education about hygiene is still developing. According to SCA Hygiene Holding AB, the level of sanitary protection and nappies/diapers/pants usage is still substantially lower than in Western Europe.

Wide assortment is a key factor in disposable paper products retailing

According to SCA Hygiene’s product marketing manager, assortment is the most relevant factor in gaining and retaining shares in disposable paper products retailing. Latvian retailers can apparently lose up to 15% of potential revenues and 6% of customers due to a lack of assortment in disposable paper products. The increasing sophistication of consumers makes it more likely that they will search out a particular product rather than accept whatever retailers might stock. This shift in customer behaviour applies particularly to sanitary protection, nappies/diapers/pants, toilet paper and kitchen towels products. Establishing an appropriate assortment of these disposable paper products could increase a retailer’s revenues by as much as 12% in a year.

Distribution of disposable paper products is fragmented and expensive

For consumers in Latvia, marketing and distribution accounts for as much as 56% of the cost of disposable paper products, including retailer and wholesaler mark-ups but excluding VAT. Is all this worth the cost? It was not possible to obtain accurate information from distributors about the legitimacy of these costs at the end of the review period, because they claimed that only manufacturers have marketing information. In addition, many distributors were identified for a single product or brand even when the total volume of operations would not seemingly support several distributors. This was true for one brand of incontinence products, the largest distributor of which sold less than LVL200,000 worth of products in a year. In general, the retailing of disposable paper products in Latvia is characterised by active manufacturing representatives and expensive wholesalers and retailers.

Away-from-home sales are the province of professional cleaning companies

Away-from-home disposable paper products retailing is just beginning to develop in Latvia. Most of the companies operating in the away-from-home environment are professional cleaning companies that offer toilet paper, tissues, kitchen towels and paper tableware products as part of their services. Smaller companies deal in incontinence products and wipes due to the relatively small and undeveloped institutional demand for these products. At the end of the review period, trade sources claimed that the important factors for success in away-from-home disposable paper products retailing were establishing reasonable prices and ensuring satisfactory delivery.

Table of contents

DISPOSABLE PAPER PRODUCTS IN LATVIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Education in hygiene is still developing in Latvia

Wide assortment is a key factor in disposable paper products retailing

Distribution of disposable paper products is fragmented and expensive

Away-from-home sales are the province of professional cleaning companies

KEY TRENDS AND DEVELOPMENTS

GDP growth and high levels of inflation

An ageing population and low birth rate affect consumer buying patterns

Distribution increasingly concentrated in larger chained retail outlets

MARKET INDICATORS

Table 1 Birth Rates 2000-2005

Table 2 Infant Population 2000-2011

Table 3 Female Population by Age 2000-2011

Table 4 Total Population by Age 2000-2011

Table 5 Households 2000-2011

FORECAST MARKET INDICATORS

Table 6 Forecast Infant Population 2005-2010

Table 7 Forecast Female Population by Age 2005-2010

Table 8 Forecast Total Population by Age 2005-2010

Table 9 Forecast Households 2005-2010

MARKET DATA

Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005

Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005

Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005

Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005

Table 14 Penetration of Private Label by Sector 2001-2005

FORECAST MARKET DATA

Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010

Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010

DEFINITIONS

SANITARY PROTECTION

Headlines

Trends

Table 17 Use of Sanitary Protection in Latvia and Western Europe in 2002 (% of women)

Competitive Landscape

Prospects

Sector Data

Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005

Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005

Table 20 Sanitary Protection Retail Company Shares 2001-2005

Table 21 Sanitary Protection Retail Brand Shares 2002-2005

Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010

Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010

NAPPIES/DIAPERS/PANTS

Headlines

Trends

Table 24 Evolution of Birth Rates 1985-2005

Competitive Landscape

Prospects

Sector Data

Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005

Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005

Table 27 Nappies/Diapers/Pants Retail Company Shares 2001-2005

Table 28 Nappies/Diapers/Pants Retail Brand Shares 2002-2005

Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010

Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010

INCONTINENCE PRODUCTS

Headlines

Trends

Table 31 Number of Over 50-Year-Olds

Competitive Landscape

Prospects

Sector Data

Table 32 Retail Sales of Incontinence Products: Value 2000-2005

Table 33 Retail Sales of Incontinence Products: % Value Growth 2000-2005

Table 34 Incontinence Products Retail Company Shares 2001-2005

Table 35 Incontinence Products Retail Brand Shares 2002-2005

Table 36 Forecast Retail Sales of Incontinence Products: Value 2005-2010

Table 37 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010

WIPES

Headlines

Trends

Table 38 Evolution of Disposable Income 2000-2004

Competitive Landscape

Prospects

Sector Data

Table 39 Retail Sales of Wipes by Subsector: Value 2000-2005

Table 40 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005

Table 41 Wipes Retail Company Shares 2001-2005

Table 42 Wipes Retail Brand Shares 2002-2005

Table 43 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010

Table 44 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010

COTTON WOOL/BUDS/PADS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 45 Retail Sales of Cotton Wool/Buds: Value 2000-2005

Table 46 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005

Table 47 Cotton Wool/Buds Retail Company Shares 2001-2005

Table 48 Cotton Wool/Buds Retail Brand Shares 2002-2005

Table 49 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010

Table 50 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010

TOILET PAPER

Headlines

Trends

Competitive Landscape

Table 51 Prices and Package Sizes of Toilet Paper 2005

Prospects

Sector Data

Table 52 Retail Sales of Toilet Paper: Value 2000-2005

Table 53 Retail Sales of Toilet Paper: % Value Growth 2000-2005

Table 54 Toilet Paper Retail Company Shares 2001-2005

Table 55 Toilet Paper Retail Brand Shares 2002-2005

Table 56 Forecast Retail Sales of Toilet Paper: Value 2005-2010

Table 57 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010

TISSUES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 58 Retail Sales of Tissues by Subsector: Value 2000-2005

Table 59 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005

Table 60 Tissues Retail Company Shares 2001-2005

Table 61 Tissues Retail Brand Shares 2002-2005

Table 62 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010

Table 63 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010

KITCHEN TOWELS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 64 Retail Sales of Kitchen Towels: Value 2000-2005

Table 65 Retail Sales of Kitchen Towels: % Value Growth 2000-2005

Table 66 Kitchen Towels Retail Company Shares 2001-2005

Table 67 Kitchen Towels Retail Brand Shares 2002-2005

Table 68 Forecast Retail Sales of Kitchen Towels: Value 2005-2010

Table 69 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010

PAPER TABLEWARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 70 Retail Sales of Paper Tableware by Subsector: Value 2000-2005

Table 71 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005

Table 72 Paper Tableware Retail Company Shares 2001-2005

Table 73 Paper Tableware Retail Brand Shares 2002-2005

Table 74 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010

Table 75 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010

AWAY-FROM-HOME (AFH) PRODUCTS

Headlines

Trends

Table 76 Estimated Number of People per Day Who Use AFH Disposable Paper Products by Type of Institutional Customer 2005

Table 77 Estimated Percentage of People Who Use AFH Disposable Paper Products by Type of Institutional Customer 2005

Competitive Landscape

Prospects

Sector Data

Table 78 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005

Table 79 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005

Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010

Table 81 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010

Table 82 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005

Table 83 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005

GEORGIA-PACIFIC FINLAND OY

Strategic Direction

Key Facts

Summary 1 Georgia-Pacific Finland Oy: Key Facts

Competitive Positioning

SCA HYGIENE HOLDING AB

Strategic Direction

Key Facts

Summary 2 SCA Hygiene Holding AB: Key Facts

Competitive Positioning

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