Disposable
Disposable Paper Products

Disposable Paper Products in Latvia

Latvia

Euromonitor International's Disposable Paper Products in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 85  |  Publication date: Aug 2008
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Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

Value sales continue to grow

In 2007, value sales of disposable paper products in Latvia grew faster than any other year of the review period. Although all sectors continued to grow, the absolute leader was sanitary protection, followed by paper tableware and then by toilet paper and kitchen towels. It is not expected that the disposable paper products will continue it’s growth to such a great extent in following years.

Growing inflation boosts unit prices

Latvia’s extremely high inflation rate in 2007 led to a rise in unit prices of disposable paper products. This trend had a duel impact on the market. Firstly, value sales increased in line with rising prices. Secondly, people became more concerned about primary products, such as food, and started saving. This had a negative impact on value sales of disposable paper products, as consumers chose lower-priced products, thus suspending premiumisation.

No domestic production of disposable paper products

No domestic company in Latvia provided disposable paper products during the review period and this situation is not expected to change during the forecast period. The leaders of disposable paper products are Georgia-Pacific Finland Oy, SCA Hygiene Holding AB, Procter & Gamble Marketing Latvia Ltd SIA, The Procter & Gamble Co, Metsä Tissue Oyj, Tento as, Kimberly-Clark Corp and Johnson & Johnson AB. These multinational giants operate in different countries all over the world and are hard to compete with due to their substantial resources. According to the Latvian Press Publishers Association, the biggest advertisers in household care and disposable paper products in 2007 were The Procter & Gamble Co, Unilever Group, Reckitt Benckiser Plc, Henkel KGaA and Colgate-Palmolive Co in 2007.

Distribution channels remain stable

The main distribution channels for disposable paper products in Latvia are supermarkets/hypermarkets and health and beauty retailers. This can be explained by the growing trend for Latvians to make all their purchases in one shopping centre to save time. Supermarkets/hypermarkets and health and beauty retailers have a presence in all Latvian shopping centres.

Analysts warn about economic overheating

Analysts predict neither highly buoyant nor optimistic economic growth in Latvia during the forecast period. Consequently, moderate value growth of all disposable paper products sectors is anticipated. The main growth drivers are expected to be kitchen towels, toilet paper and tissues. The exceptionally high inflation rate registered in 2007 is expected to reduce the purchasing power of price-sensitive social groups, which may lower the consumption of luxury and non-essential disposable paper products.

Table of contents

DISPOSABLE PAPER PRODUCTS IN LATVIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Value sales continue to grow

Growing inflation boosts unit prices

No domestic production of disposable paper products

Distribution channels remain stable

Analysts warn about economic overheating

MARKET INDICATORS

Table 1 Birth Rates 2002-2007

Table 2 Infant Population 2002-2007

Table 3 Female Population by Age 2002-2007

Table 4 Total Population by Age 2002-2007

Table 5 Households 2002-2007

Table 6 Forecast Infant Population 2007-2012

Table 7 Forecast Female Population by Age 2007-2012

Table 8 Forecast Total Population by Age 2007-2012

Table 9 Forecast Households 2007-2012

MARKET DATA

Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007

Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007

Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007

Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007

Table 14 Penetration of Private Label by Sector 2003-2007

Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012

Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

SANITARY PROTECTION

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007

Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007

Table 19 Sanitary Protection Retail Company Shares 2003-2007

Table 20 Sanitary Protection Retail Brand Shares 2004-2007

Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012

Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012

NAPPIES/DIAPERS/PANTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007

Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007

Table 25 Nappies/Diapers/Pants Retail Company Shares 2003-2007

Table 26 Nappies/Diapers/Pants Retail Brand Shares 2004-2007

Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012

Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012

INCONTINENCE PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 29 Retail Sales of Incontinence Products: Value 2002-2007

Table 30 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007

Table 31 Retail Sales of Incontinence Products: % Value Growth 2002-2007

Table 32 Incontinence Products Retail Company Shares 2003-2007

Table 33 Incontinence Products Retail Brand Shares 2004-2007

Table 34 Forecast Retail Sales of Incontinence Products: Value 2007-2012

Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012

WIPES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 36 Retail Sales of Wipes by Subsector: Value 2002-2007

Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007

Table 38 Wipes Retail Company Shares 2003-2007

Table 39 Wipes Retail Brand Shares 2004-2007

Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012

Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012

COTTON WOOL/BUDS/PADS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 42 Retail Sales of Cotton Wool/Buds: Value 2002-2007

Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007

Table 44 Cotton Wool/Buds Retail Company Shares 2003-2007

Table 45 Cotton Wool/Buds Retail Brand Shares 2004-2007

Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012

Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012

TOILET PAPER

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 48 Retail Sales of Toilet Paper: Value 2002-2007

Table 49 Retail Sales of Toilet Paper: % Value Growth 2002-2007

Table 50 Toilet Paper Retail Company Shares 2003-2007

Table 51 Toilet Paper Retail Brand Shares 2004-2007

Table 52 Forecast Retail Sales of Toilet Paper: Value 2007-2012

Table 53 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012

TISSUES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 54 Retail Sales of Tissues by Subsector: Value 2002-2007

Table 55 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007

Table 56 Tissues Retail Company Shares 2003-2007

Table 57 Tissues Retail Brand Shares 2004-2007

Table 58 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012

Table 59 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012

KITCHEN TOWELS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 60 Retail Sales of Kitchen Towels: Value 2002-2007

Table 61 Retail Sales of Kitchen Towels: % Value Growth 2002-2007

Table 62 Kitchen Towels Retail Company Shares 2003-2007

Table 63 Kitchen Towels Retail Brand Shares 2004-2007

Table 64 Forecast Retail Sales of Kitchen Towels: Value 2007-2012

Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012

PAPER TABLEWARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 66 Retail Sales of Paper Tableware by Subsector: Value 2002-2007

Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007

Table 68 Paper Tableware Retail Company Shares 2003-2007

Table 69 Paper Tableware Retail Brand Shares 2004-2007

Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012

Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012

AWAY-FROM-HOME (AFH) DISPOSABLE PAPER PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007

Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007

Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007

Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007

Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012

Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012

BELLA RIGA SIA

Strategic Direction

Key Facts

Summary 2 Bella Riga SIA: Key Facts

Summary 3 Bella Riga SIA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Bella Riga SIA: Competitive Position 2007

KRASNAYA LINIA OOO

Strategic Direction

Key Facts

Summary 5 Krasnaya Linia OOO: Key Facts

Company Background

Production

Competitive Positioning

Summary 6 Krasnaya Linia OOO: Competitive Position 2007

MAXIMA LATVIJA SIA

Strategic Direction

Key Facts

Summary 7 Maxima Latvija SIA: Key Facts

Company Background

Production

Competitive Positioning

Summary 8 Maxima Latvija SIA: Competitive Position 2007

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