Disposable Paper Products in Lithuania
Euromonitor International's Disposable Paper Products in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 84 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Increasing household incomes help DPP to experience strong growth
Lithuanian disposable paper products surprisingly showed double digit growth in 2007. The main reason for the fast growth was increased consumer income. Greater spending power created greater demand for quality and luxury products in the largest categories of DPP. Deeper penetration of some product groups was also an important reason for growth. Toilet paper, kitchen towels and tissues showed fastest growth in disposable paper products in Lithuania. Increased horeca attendance positively influenced AFH products.
Quality becoming an important issue
Lithuanian disposable paper products experienced rapid increased demand for quality and luxury products. Increased household incomes permitted consumers to pay for added value on their products. In disposable paper products, consumers were willing to pay for added strength, absorbency, thickness (3-ply or even 4-ply), softness, scents and patterns. In particular categories, consumers increasingly demanded convenience – thinness (sanitary protection), sensitiveness (baby care), modern innovations (cleaning solutions). This trend is expected to strengthen over the early forecast period.
Multinational and local company share the leading position in DPP
The leading disposable paper product producers retained the same in 2007. Multinational, The Procter & Gamble Co, and local, Grigiskes AB, were the two largest companies in terms of retail value share. A sharp rise in demand for toilet paper and kitchen towels helped local company Grigiskes to reach this level. SCA Group continued to steadily lose retail value share, but remained one of the top companies. Increased variety in premium products helped private label to show stable positive growth over the review period years.
Small changes in distribution channels
Lithuanian disposable paper products experienced a slight change in 2007 in terms of the structure of its distribution channels. The popularity of supermarkets/hypermarkets helped this channel to remain the most popular disposable paper products’ distributor. Independent small grocers continued to lose share to supermarkets/hypermarkets and convenience stores. Chemists/drugstores retained reasonable share. However, the forecast period looks brightest for supermarkets/hypermarkets that continues with the expansion of stores throughout the whole country.
Disposable paper products to grow strongly
Even possible Lithuanian economy problems will not stop disposable paper products from strong growth during the forecast period. This growth is expected to continue across all categories, without exception. Strongest growth will come from toiler paper, tissues and kitchen towels. The first two will offer increased quality as consumers with increasing household incomes create demand for luxury products. The slow positive birth rate will lead nappies/diapers/pants to easy growth.
Table of contents
DISPOSABLE PAPER PRODUCTS IN LITHUANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing household incomes help DPP to experience strong growth
Quality becoming an important issue
Multinational and local company share the leading position in DPP
Small changes in distribution channels
Disposable paper products to grow strongly
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
ESEIRA UAB
Strategic Direction
Key Facts
Summary 2 ESEIRA UAB: Key Facts
Company Background
Production
Summary 3 ESEIRA UAB: Production Statistics 2007
Competitive Positioning
GRIGISKES AB
Strategic Direction
Key Facts
Summary 4 Grigiskes AB: Key Facts
Summary 5 Grigiskes AB: Operational Indicators
Company Background
Production
Summary 6 Grigiskes AB: Production Statistics 2006
Competitive Positioning
Summary 7 Grigiskes AB: Competitive Position 2007
SANITARY PROTECTION IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 19 Sanitary Protection Retail Company Shares 2003-2007
Table 20 Sanitary Protection Retail Brand Shares 2004-2007
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 25 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Retail Sales of Incontinence Products: Value 2002-2007
Table 30 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 32 Incontinence Products Retail Company Shares 2003-2007
Table 33 Incontinence Products Retail Brand Shares 2004-2007
Table 34 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 38 Wipes Retail Company Shares 2003-2007
Table 39 Wipes Retail Brand Shares 2004-2007
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 44 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 45 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Retail Sales of Toilet Paper: Value 2002-2007
Table 49 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 50 Toilet Paper Retail Company Shares 2003-2007
Table 51 Toilet Paper Retail Brand Shares 2004-2007
Table 52 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 53 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 55 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 56 Tissues Retail Company Shares 2003-2007
Table 57 Tissues Retail Brand Shares 2004-2007
Table 58 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 59 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Retail Sales of Kitchen Towels: Value 2002-2007
Table 61 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 62 Kitchen Towels Retail Company Shares 2003-2007
Table 63 Kitchen Towels Retail Brand Shares 2004-2007
Table 64 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 68 Paper Tableware Retail Company Shares 2003-2007
Table 69 Paper Tableware Retail Brand Shares 2004-2007
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME (AFH) DISPOSABLE PAPER PRODUCTS IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012