Disposable Paper Products in Macedonia
Euromonitor International's Disposable Paper Products in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 75 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Unstable Growth Rates
Consistently low growth rates for disposable paper products in Macedonia during the review period, with negative growth in almost every sector, were due to three factors: the decreasing purchasing power of consumers; inflation; and unemployment. In 2003 in particular, the marked negative growth was the result of high unemployment and decreasing domestic demand. The unstable political situation and the interim war in 2001 further depressed the growth of the market.
Intensive Marketing Activities
Promotion is the tool most widely used to gain and recover market share, especially by the multinational companies present in the market. The main players are consolidating their market shares through constant product promotions. Activities such as intensive marketing campaigns are also being used to counter the low prices of national products.
Negative Effect of the Black Market on Market Growth
During the transition to a market economy, the authorities failed to react to the genesis of the black market. A corrupt judicial sector, combined with the slow implementation of laws, contributed to the consolidation of the black market and its influence on market growth. Consequently, a large share of disposable paper products sales, especially of toilet paper and napkins products, were lost to the black market.
Table of contents
DISPOSABLE PAPER PRODUCTS IN MACEDONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Unstable Growth Rates
Intensive Marketing Activities
Negative Effect of the Black Market on Market Growth
KEY TRENDS AND DEVELOPMENTS
GDP Growth Continues to Improve in 2005
Supermarkets/hypermarkets and Discounters are Leaders in Distribution
Market Indicators
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Forecast Market Indicators
Table 5 Forecast Infant Population 2005-2010
Table 6 Forecast Female Population by Age 2005-2010
Table 7 Forecast Total Population by Age 2005-2010
Market Data
Table 8 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 9 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 10 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 11 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
Forecast Market Data
Table 12 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 13 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 15 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 16 Sanitary Protection Retail Company Shares 2001-2005
Table 17 Sanitary Protection Retail Brand Shares 2002-2005
Table 18 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 19 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 20 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 21 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 22 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 23 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 24 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 25 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 26 Retail Sales of Incontinence Products: Value 2000-2005
Table 27 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 28 Incontinence Products Retail Company Shares 2001-2005
Table 29 Incontinence Products Retail Brand Shares 2002-2005
Table 30 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 31 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 32 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 33 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 34 Wipes Retail Company Shares 2001-2005
Table 35 Wipes Retail Brand Shares 2002-2005
Table 36 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 37 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 39 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 40 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 41 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 42 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 43 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 44 Retail Sales of Toilet Paper: Value 2000-2005
Table 45 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 46 Toilet Paper Retail Company Shares 2001-2005
Table 47 Toilet Paper Retail Brand Shares 2002-2005
Table 48 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 49 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 50 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 51 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 52 Tissues Retail Company Shares 2001-2005
Table 53 Tissues Retail Brand Shares 2002-2005
Table 54 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 55 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Retail Sales of Kitchen Towels: Value 2000-2005
Table 57 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 58 Kitchen Towels Retail Company Shares 2001-2005
Table 59 Kitchen Towels Retail Brand Shares 2002-2005
Table 60 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 61 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 63 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 64 Paper Tableware Retail Company Shares 2001-2005
Table 65 Paper Tableware Retail Brand Shares 2002-2005
Table 66 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 67 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 68 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 69 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 70 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 71 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 72 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
ALEKSPROM DOOEL
Strategic Direction
Key Facts
Summary 1 Aleksprom dooel: Key Facts
Competitive Positioning
MAKO MARKET
Strategic Direction
Key Facts
Summary 2 Mako Market: Key Facts
Competitive Positioning