Disposable
Disposable Paper Products

Disposable Paper Products in Macedonia

Macedonia

Euromonitor International's Disposable Paper Products in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 85  |  Publication date: Aug 2009
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Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

Dynamic growth in volume and value terms over the review period

Disposable paper products saw dynamic growth in both volume and value terms over the review period, driven by the expansion of important categories such as sanitary protection and nappies/diapers/pants. Many new products were launched and most categories benefited from rising disposable incomes amongst the population, alongside increased consumer demand for higher quality and convenience.

Falling purchasing power and demographic shifts influence slowdown

In 2008 most of the disposable paper products categories maintained positive but slower volume growth, while several saw value sales decline in constant value terms. Volume growth was impeded by demographic factors such as a falling birth rate and an ageing female population. Falling purchasing power, caused by dramatic food price increases, alongside intensified price competition caused a shift to lower-priced products and an erosion of unit price in a number of categories. Overall sales growth of disposable paper products was driven by the strong performance of toilet paper, where quality became more important in purchasing decisions following the introduction of improved quality products over the review period, which raised customer expectations for the product.

Multinational and regional companies dominate sales

In 2008 several product categories saw increasing fragmentation, due to the penetration of smaller regional and local low-end companies which often only cover a limited region of the country but attract price-sensitive customers. Private label products also strengthened their presence in disposable paper products in 2008. Despite these trends, disposable paper products overall saw established players strengthen their leading positions, dominating in major categories where the quality/price ratio is the basis for the purchasing decision. International companies The Procter & Gamble Co and Mega Disposables SA maintained and strengthened their leading positions due to their dominance in the largest categories of sanitary protection and nappies/diapers/pants.

Discounters increase their share of distribution

Chained supermarkets/hypermarkets represent the leading retail distribution channel, accounting for half of disposable paper product sales in 2008. Health and beauty retailers also represent an important channel, particularly in the case of nappies/diapers/pants, incontinence products and sanitary protection, offering a better range of prices and products in these categories. In general, prices are lower in these outlets compared with supermarkets/hypermarkets and in many areas (often rural) there are no chained stores, but there are chemists/pharmacies. The only discounter present in Macedonia, Kam doo, increased its share by two percentage points and accounted for 19% of total value sales chain enjoys strong national coverage and offers the same high-quality brands of disposable paper products as other, better stocked stores at the lowest possible price and is thus gaining share amongst price-sensitive consumers.

Stagnant forecast development

Demographic factors such as the falling birth rate and ageing population will influence the development of disposable paper products sales. The market overall is expected to see stable value growth but at a slower pace compared to the review period, while volume sales will stagnate in most of the sectors and decline in the most important sectors of sanitary protection and nappies/diapers/pants. Price sensitivity will impact more mature sectors, where local brands and private label products may strengthen their positions. Growth will come mostly from stable price increases as well as the positive development of the toilet paper category, which accounts above 15% of overall disposable paper products sales and is foreseen to see positive volume and constant value growth.

Table of contents

DISPOSABLE PAPER PRODUCTS IN MACEDONIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Dynamic growth in volume and value terms over the review period

Falling purchasing power and demographic shifts influence slowdown

Multinational and regional companies dominate sales

Discounters increase their share of distribution

Stagnant forecast development

MARKET INDICATORS

Table 1 Birth Rates 2003-2008

Table 2 Infant Population 2003-2008

Table 3 Female Population by Age 2003-2008

Table 4 Total Population by Age 2003-2008

Table 5 Households 2003-2008

Table 6 Forecast Infant Population 2008-2013

Table 7 Forecast Female Population by Age 2008-2013

Table 8 Forecast Total Population by Age 2008-2013

Table 9 Forecast Households 2008-2013

MARKET DATA

Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 12 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 13 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 14 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 15 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008

Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 17 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

SANITARY PROTECTION IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008

Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008

Table 20 Sanitary Protection Retail Company Shares 2004-2008

Table 21 Sanitary Protection Retail Brand Shares 2005-2008

Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013

Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013

NAPPIES/DIAPERS/PANTS IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008

Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008

Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008

Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008

Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013

Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013

INCONTINENCE PRODUCTS IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008

Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008

Table 32 Incontinence Products Retail Company Shares 2004-2008

Table 33 Incontinence Products Retail Brand Shares 2005-2008

Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013

Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013

WIPES IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008

Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008

Table 38 Wipes Retail Company Shares 2004-2008

Table 39 Wipes Retail Brand Shares 2005-2008

Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013

Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013

COTTON WOOL/BUDS/PADS IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008

Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008

Table 44 Cotton Wool/Buds Retail Company Shares 2004-2008

Table 45 Cotton Wool/Buds Retail Brand Shares 2005-2008

Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013

Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013

TOILET PAPER IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 48 Retail Sales of Toilet Paper: Value 2003-2008

Table 49 Retail Sales of Toilet Paper: % Value Growth 2003-2008

Table 50 Toilet Paper Retail Company Shares 2004-2008

Table 51 Toilet Paper Retail Brand Shares 2005-2008

Table 52 Forecast Retail Sales of Toilet Paper: Value 2008-2013

Table 53 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013

TISSUES IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 54 Retail Sales of Tissues by Subsector: Value 2003-2008

Table 55 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008

Table 56 Tissues Retail Company Shares 2004-2008

Table 57 Tissues Retail Brand Shares 2005-2008

Table 58 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013

Table 59 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013

KITCHEN TOWELS IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 60 Retail Sales of Kitchen Towels: Value 2003-2008

Table 61 Retail Sales of Kitchen Towels: % Value Growth 2003-2008

Table 62 Retail Sales of Kitchen Towels: Value 2003-2008

Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008

Table 64 Kitchen Towels Retail Company Shares 2004-2008

Table 65 Kitchen Towels Retail Brand Shares 2005-2008

Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013

Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013

PAPER TABLEWARE IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008

Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008

Table 70 Paper Tableware Retail Company Shares 2004-2008

Table 71 Paper Tableware Retail Brand Shares 2005-2008

Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013

Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013

AWAY-FROM-HOME (AFH) PRODUCTS IN MACEDONIA

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007

Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013

ALKALOID AD

Strategic Direction

Key Facts

Summary 2 Alkaloid AD: Key Facts

Summary 3 Alkaloid AD: Operational Indicators

Summary 4 Alkaloid AD: Competitive Position 2008

PALOMA DD

Strategic Direction

Key Facts

Summary 5 Paloma dd: Key Facts

Summary 6 Paloma dd: Competitive Position 2008

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