Disposable Paper Products in Malaysia
Euromonitor International's Disposable Paper Products in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 90 | Publication date: Nov 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable Paper Products Posts Strong Growth
Disposable paper products posted stronger current value growth in 2008 than 2007. The necessity of many disposable paper products, such as sanitary protection and nappies/diapers/pants aided the continued positive performance of disposable paper products. Higher current value growth in 2008 was also due to the ever-rising raw material costs including fuel, which saw manufacturers passing on these hikes in cost to consumers. Increasing sophistication amongst consumers lead to a rise in the usage of kitchen towels for more varied purposes, which helped further boost the performance of disposable paper products in 2008.
Increased Focus on Environmentally-friendly Products
Though environmentally-friendly disposable paper products such as those made of recycled paper have long been available in Malaysia, consumers have not placed much focus on such products. However, increasing education levels amongst the public coupled with numerous media reports on global warming and the severity of pollution issues has led to an increase in demand for environmentally friendly products in 2008. Manufacturers such as Nibong Tebal Paper Mill Sdn Bhd have also concentrated their research and development efforts on producing more environmentally-friendly products, in an effort to be more socially-responsible, as well as a means of reducing production costs.
International Manufacturers Dominate
2008 saw international manufacturers continue to dominate, with only two domestic manufacturers managing to squeeze into the top ten players for retail disposable paper products. International manufacturers continue to dominate sanitary protection, nappies/diapers/pants, incontinence products and wipes. On the other hand, domestic manufacturers managed to gain ground in products such as toilet paper, tissues and kitchen towels categories in which consumers are less sensitive to brand reputation than pricing and product quality. As such, Nibong Tebal Paper Mill Sdn Bhd managed to sustain its leadership in these categories. Private label also saw improved performance in 2008, as low-income consumers traded down due to the effects of the economic recession. The rapid expansion of modern retailers such as Giant further spurred consumers’ willingness to try private label in 2008.
Private Label Grows in Prominence
2008 continued to see the expansion of supermarkets/hypermarkets as retailers utilised their wide networks and brought more quality private label products to consumers. Due to the rise in living costs and prices of many disposable paper products, consumers faced more constraints in their purchasing power in 2008. The affordable prices and reasonable quality of private label is an attractive point for many consumers, with many trading down to private label. However, this trend is restricted to products such as tissues, toilet paper and kitchen towels. Consumers are still concerned about product quality and branding for many personal disposable paper products such as sanitary protection and nappies/diapers/pants.
Limited Growth Expected Over the Forecast Period
Disposable paper products are expected to continue posting positive performance over the forecast period. This is largely due to disposable paper products being a necessity in many consumers’ lifestyles. However, the market is unlikely to experience any dramatic spikes in growth over the forecast period. In addition, product innovation is less likely to happen as consumers become more price sensitive in light of the economic slowdown, and are therefore less willing to spend on products, whose only differentiation point is a nice scent or print.
Table of contents
DISPOSABLE PAPER PRODUCTS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable Paper Products Posts Strong Growth
Increased Focus on Environmentally-friendly Products
International Manufacturers Dominate
Private Label Grows in Prominence
Limited Growth Expected Over the Forecast Period
KEY TRENDS AND DEVELOPMENTS
Consumers’ Purchasing Power Weakened
Regional Brands Gain Prominence
Fragrance Innovations Become More Visible
Packaging Innovations Draws Consumer Interest
Manufacturers Strengthen Marketing Campaigns
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
GENESIS SQUARE SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Genesis Square Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HALEX WOOLTON (M) SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Halex Woolton (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Halex Woolton (M) Sdn Bhd: Competitive Position 2008
TIPS INDUSTRIES SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Tips Industries Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Tips Industries Sdn Bhd: Competitive Position 2008
UNIKOTA HOLDINGS SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Unikota Holdings Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Unikota Holdings Sdn Bhd: Competitive Position 2008
UNION PAPER INDUSTRIES SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Union Paper Industries Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Union Paper Industries Sdn Bhd: Competitive Position 2008
SANITARY PROTECTION IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sanitary Towels by Type of Use: % Value Analysis 2004-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 20 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 21 Sanitary Protection Retail Company Shares 2004-2008
Table 22 Sanitary Protection Retail Brand Shares 2005-2008
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 24 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 27 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 28 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 32 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 33 Incontinence Products Retail Company Shares 2004-2008
Table 34 Incontinence Products Retail Brand Shares 2005-2008
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 36 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 39 Wipes Retail Company Shares 2004-2008
Table 40 Wipes Retail Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 46 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 47 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 51 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 53 Toilet Paper Retail Company Shares 2004-2008
Table 54 Toilet Paper Retail Brand Shares 2005-2008
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 56 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 59 Tissues Retail Company Shares 2004-2008
Table 60 Tissues Retail Brand Shares 2005-2008
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Kitchen Towels: Value 2003-2008
Table 64 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 65 Kitchen Towels Retail Company Shares 2004-2008
Table 66 Kitchen Towels Retail Brand Shares 2005-2008
Table 67 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 71 Paper Tableware Retail Company Shares 2004-2008
Table 72 Paper Tableware Retail Brand Shares 2005-2008
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013