Disposable Paper Products in Malaysia
Euromonitor International's Disposable Paper Products in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 99 | Publication date: Jul 2007
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Increase in value growth owing to more favourable consumer lifestyle trends
Disposable paper products experienced stronger retail value growth in 2006 than in 2005. Key factors behind this development were a higher proportion of working women, who had stronger purchasing power, the increasingly busy lifestyles of consumers and continued urbanisation. Owing to these factors, consumers indicated a preference for products in disposable paper products as opposed to reusable products. In addition, increased preference for “value-added” products, which are typically priced more highly than products with basic features, helped to boost retail value growth in 2006 despite causing a slow down in retail volume growth for products such as those in sanitary protection, with the exception of tampons and panty liners. Owing to increases in disposable income, consumers were more willing to try “value-added” products in 2006. This trend created opportunities for players to introduce products that offer unique benefits, to attract and retain consumer interest.
Incontinence products gives strong growth performance in 2006
While the Malaysian population was still largely young in 2006, the proportion of elderly people has gradually increased, which has provided opportunities for growth in incontinence products. In addition, the level of reluctance regarding the use of such products has gradually begun to diminish as consumers become more informed of the benefits of such products. While price increases imposed by manufacturers caused a slight slowdown in volume growth in 2006, incontinence products outperformed many other product types in disposable paper products in terms of both volume growth and value growth in 2006.
Multinational Kimberly-Clark (M) Sdn Bhd enjoys continued comfortable lead
Kimberly-Clark (M) Sdn Bhd maintained its leading position in disposable paper products in 2006, which it gained and has held onto owing to its wide range of products while one of its closest competitors, local company Nibong Tebal Paper Mill Sdn Bhd, managed to strengthen its position behind Kimberly-Clark owing to its presence in various subsectors of disposable paper products. However, Nibong Tebal Paper Mill still has a lot of ground to cover in order to catch up with Kimberly-Clark because Kimberly-Clark’s status in sanitary protection far outweighs Nibong Tebal Paper Mill’s leading position in tissues.
Another growing trend affecting competition in disposable paper products is the increasing presence and popularity of private label products particularly in sanitary protection and nappies/diapers/pants. Chained retailers such as Tesco became more active in introducing private label products towards the end of the review period. Private label products have received an encouraging reception from low-income consumers, as although such products are perceived as being of lower quality than branded products, low-income consumers are willing to try the products, as these consumers tend to focus more on price and function than quality.
Strong growth expected as consumer acceptance increases
Disposable paper products is expected to perform well over the forecast period with improved volume growth in various subsectors including tissues and incontinence products. The convenience offered by products in disposable paper products is expected to boost demand for these products, as urbanisation and busy lifestyles continue to affect Malaysian consumers over the forecast period. The country’s relatively young population is expected to continue to have a favourable attitude to products in disposable paper products while the increasing proportion of elderly consumers is expected to boost demand for incontinence products. Furthermore, price increases are expected to be more pronounced for “value-added” products and this is expected to boost the constant value growth of disposable paper products over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increase in value growth owing to more favourable consumer lifestyle trends
Incontinence products gives strong growth performance in 2006
Multinational Kimberly-Clark (M) Sdn Bhd enjoys continued comfortable lead
Strong growth expected as consumer acceptance increases
KEY TRENDS AND DEVELOPMENTS
Rising number of working women benefits sanitary protection and nappies/diapers/pants
Malaysians become more open to western-style products
Increased presence of more “personal” private label products
Fortification with additional “ingredients” becomes more significant
“Premiumisation” through specific purpose products makes progress
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - MALAYSIA
DSG (M) SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 DSG (M) Sdn Bhd: Key Facts
Summary 2 DSG (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 DSG (M) Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 DSG (M) Sdn Bhd: Competitive Position 2006
HANACORP (M) SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hanacorp (M) Sdn Bhd: Key Facts
Summary 6 Hanacorp (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Hanacorp (M) Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Hanacorp (M) Sdn Bhd: Competitive Position 2006
KOOKA PAPER MANUFACTURING SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Kooka Paper Manufacturing Sdn Bhd: Key Facts
Summary 10 Kooka Paper Manufacturing Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Kooka Paper Manufacturing Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Kooka Paper Manufacturing Sdn Bhd: Competitive Position 2006
NIBONG TEBAL PAPER MILL SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Nibong Tebal Paper Mill Sdn Bhd: Key Facts
Summary 14 Nibong Tebal Paper Mill Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Nibong Tebal Paper Mill Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Nibong Tebal Paper Mill Sdn Bhd: Competitive Position 2006
UNION PAPER INDUSTRIES SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Union Paper Industries Sdn Bhd: Key Facts
Summary 18 Union Paper Industries Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Union Paper Industries Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Union Paper Industries Sdn Bhd: Competitive Position 2006
SANITARY PROTECTION IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011