Disposable Paper Products in Malaysia

Euromonitor International's Disposable Paper Products in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

Working women lead strong growth in disposable paper products

Disposable paper products posted better growth in both retail current value and volume sales in 2007. More innovations were launched by players, such as premium ranges or products with attractive packaging, which attracted and retained consumer interest. Disposable paper products in Malaysia is still mainly targeted at women and sales enjoyed stronger growth due to the increasing purchasing power of women, as more Malaysian women are working.

Premium and sophisticated products the focus of new launches in 2007

With disposable paper products becoming more established and the purchasing power of consumers improving, manufacturers ventured into more innovative products targeted at specific consumer groups. New launches in 2007 were dominated by premium and sophisticated products, such as Royal Gold Twin Zone boxed facial tissues and Kotex Soft & Smooth ultra-thin towels. The premium aspect of these launches was mainly conveyed through higher quality materials and, to a smaller extent, products being positioned as suitable for a certain lifestyle, typically an active lifestyle.

Multinational Kimberly-Clark remain unshakeable at the top

Multinational Kimberly-Clark remained the leading player in Malaysian disposable paper products in 2007. The company’s presence is wide, with well-known brands across disposable paper products. This wide product portfolio allowed it to maintain top position throughout the review period. Besides being leader in retail disposable paper products, Kimberly-Clark is also very active in away-from-home disposable paper products, where it is one of the leading players. However, competition was very fierce in 2007, with third-ranked local company Nibong Tebal Paper Mill Sdn Bhd notably posing a stronger challenge. Consequently, Kimberly-Clark saw a gradual decline in value share in 2007.

Supermarkets/hypermarkets remains dominant channel

Disposable paper products are for the most part seen as modern products in Malaysia, which are increasingly substituted for reusable counterparts. Consequently, the products have always had a strong presence in modern retail outlets compared to more traditional outlets. For disposable paper products, sales through supermarkets/hypermarkets dominated in 2007 and this channel’s value share kept climbing throughout the review period. This was thanks to not only competitive pricing but also due to the promising development of private label in these modern retailers. These attracted all consumers but especially lower-income groups attracted by competitive pricing.

Better growth expected for disposable paper products in forecast period

Disposable paper products is expected to continue to grow healthily over the forecast period, with an improved constant value CAGR in comparison to that seen during the review period. The most important factor driving the growth will be a continued shift towards disposable paper products from reusable alternatives. This will be boosted by a wider range of pricing points being offered, as players seek to cater to different consumer groups. Constant value sales are expected to grow only moderately, however, as players try not to increase prices due to intense competition. Volume is expected to grow more strongly as consumers’ awareness of personal hygiene is expected to increase over the forecast period. This applies especially to the Malay ethnic group, which forms the majority of the Malaysian population.

Table of contents

DISPOSABLE PAPER PRODUCTS IN MALAYSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Working women lead strong growth in disposable paper products

Premium and sophisticated products the focus of new launches in 2007

Multinational Kimberly-Clark remain unshakeable at the top

Supermarkets/hypermarkets remains dominant channel

Better growth expected for disposable paper products in forecast period

KEY TRENDS AND DEVELOPMENTS

Growing power of working women boosts consumption

Chained modern retailers expand premium private label range

Multipacks on the rise

Added-value features boost disposable paper products sales

Environmental concerns boost recycling

MARKET INDICATORS

Table 1 Birth Rates 2002-2007

Table 2 Infant Population 2002-2007

Table 3 Female Population by Age 2002-2007

Table 4 Total Population by Age 2002-2007

Table 5 Households 2002-2007

Table 6 Forecast Infant Population 2007-2012

Table 7 Forecast Female Population by Age 2007-2012

Table 8 Forecast Total Population by Age 2007-2012

Table 9 Forecast Households 2007-2012

MARKET DATA

Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007

Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007

Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007

Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007

Table 14 Penetration of Private Label by Sector 2003-2007

Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012

Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - MALAYSIA

HALEX WOOLTON (M) SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Halex Woolton (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 3 Halex Woolton (M) Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 4 Halex Woolton (M) Sdn Bhd: Competitive Position 2007

KOOKA PAPER MANUFACTURING SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Kooka Paper Manufacturing Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 6 Kooka Paper Manufacturing Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 7 Kooka Paper Manufacturing Sdn Bhd: Competitive Position 2007

TIPS INDUSTRIES SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Tips Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 9 Tips Industries Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 10 Tips Industries (M) Sdn Bhd: Competitive Position 2007

UNIKOTA HOLDINGS SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Unikota Holdings Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 12 Unikota Holdings Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 13 Unikota Holdings Sdn Bhd: Competitive Position 2007

UNION PAPER INDUSTRIES SDN BHD - DISPOSABLE PAPER PRODUCTS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Union Paper Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 15 Union Paper Industries Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 16 Union Paper Industries Sdn Bhd: Competitive Position 2007

SANITARY PROTECTION IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 17 Sanitary towels by type of use: % value analysis 2004-2007

Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007

Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007

Table 20 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007

Table 21 Sanitary Protection Retail Company Shares 2003-2007

Table 22 Sanitary Protection Retail Brand Shares 2004-2007

Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012

Table 24 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012

NAPPIES/DIAPERS/PANTS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007

Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007

Table 27 Nappies/Diapers/Pants Retail Company Shares 2003-2007

Table 28 Nappies/Diapers/Pants Retail Brand Shares 2004-2007

Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012

Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012

INCONTINENCE PRODUCTS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 31 Retail Sales of Incontinence Products: Value 2002-2007

Table 32 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007

Table 33 Retail Sales of Incontinence Products: % Value Growth 2002-2007

Table 34 Incontinence Products Retail Company Shares 2003-2007

Table 35 Incontinence Products Retail Brand Shares 2004-2007

Table 36 Forecast Retail Sales of Incontinence Products: Value 2007-2012

Table 37 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012

WIPES IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 38 Retail Sales of Wipes by Subsector: Value 2002-2007

Table 39 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007

Table 40 Wipes Retail Company Shares 2003-2007

Table 41 Wipes Retail Brand Shares 2004-2007

Table 42 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012

Table 43 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012

COTTON WOOL/BUDS/PADS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 44 Retail Sales of Cotton Wool/Buds: Value 2002-2007

Table 45 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007

Table 46 Retail Sales of Cotton Wool/Buds by Type: %Value Breakdown 2006-2007

Table 47 Cotton Wool/Buds Retail Company Shares 2003-2007

Table 48 Cotton Wool/Buds Retail Brand Shares 2004-2007

Table 49 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012

Table 50 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012

TOILET PAPER IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 51 Retail Sales of Toilet Paper: Value 2002-2007

Table 52 Retail Sales of Toilet Paper: % Value Growth 2002-2007

Table 53 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007

Table 54 Toilet Paper Retail Company Shares 2003-2007

Table 55 Toilet Paper Retail Brand Shares 2004-2007

Table 56 Forecast Retail Sales of Toilet Paper: Value 2007-2012

Table 57 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012

TISSUES IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 58 Retail Sales of Tissues by Subsector: Value 2002-2007

Table 59 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007

Table 60 Tissues Retail Company Shares 2003-2007

Table 61 Tissues Retail Brand Shares 2004-2007

Table 62 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012

Table 63 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012

KITCHEN TOWELS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 64 Retail Sales of Kitchen Towels: Value 2002-2007

Table 65 Retail Sales of Kitchen Towels: % Value Growth 2002-2007

Table 66 Kitchen Towels Retail Company Shares 2003-2007

Table 67 Kitchen Towels Retail Brand Shares 2004-2007

Table 68 Forecast Retail Sales of Kitchen Towels: Value 2007-2012

Table 69 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012

PAPER TABLEWARE IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 70 Retail Sales of Paper Tableware by Subsector: Value 2002-2007

Table 71 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007

Table 72 Paper Tableware Retail Company Shares 2003-2007

Table 73 Paper Tableware Retail Brand Shares 2004-2007

Table 74 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012

Table 75 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012

AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007

Table 77 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007

Table 78 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007

Table 79 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007

Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012

Table 81 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012