Disposable Paper Products in Mexico
Euromonitor International's Disposable Paper Products in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 99 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Growth favoured by economic growth, lifestyle changes and advertising
Disposable paper products in Mexico performed well in 2006, favoured by economic stability and rising disposable incomes of Mexican families, particularly in lower-income groups. Changes in lifestyle reinforced better personal hygiene practices, while the introduction of convenient formats favoured growing consumption. The influence of global trends in the mass media, especially from the US, highlighted the use of disposable paper products and stimulated volume and value sales. New presentations and versions of disposable paper products presented strong advertising campaigns to encourage consumption and increase penetration among lower-income consumers.
Low-income consumers represent an attractive opportunity for producers
Low-income consumers represent a good business opportunity in Mexico. Historically, this consumer group was poorly served but intense competition is forcing large producers to see lower-income groups as a means of increasing volume and value sales. During 2006 and early 2007, companies developed products that took into account the particular needs of price and packaging for low-income consumers. However, the prevailing need for purchasing small quantities, even single units, has not been met completely. The typical budget of low-income consumers allows them to purchase only three nappies/diapers per day instead of a standard package of 20.
Unit prices rise after several years of marginal growth
Unit prices were not determined by competition in 2006. Instead, an increase in the production costs of paper, resulting from higher energy prices, was transferred to retail prices. As long as energy prices continue to rise, it is difficult for producers to balance production costs and offer affordable prices. In some cases, producers have even made slight reductions on the size of the product to offset the rise in production costs and thus avoid large increases in retail prices.
Major players expand their distribution
The expansion of Georgia Pacific Tissue de México SA de CV into retail disposable paper products and the entry of SCA Consumidor México SA de CV into AFH disposable paper products will pose a challenge to other major producers such as Kimberly-Clark de México SA de CV and Procter & Gamble de México SA de CV. In the AFH channel, a high percentage of consumers is loyal to certain brands and distributors. This serves as an entry barrier for strong retail disposable paper products producers such as SCA Consumidor México SA de CV. The robust positioning of Kimberly-Clark de México SA de CV in the AFH channel could make it difficult for SCA Consumidor México SA de CV to earn large AFH value sales during the forecast period. By contrast, the retail channel exhibits a lesser degree of brand loyalty among consumers. Consequently, Georgia Pacific Tissue de México SA de CV is unlikely to face strong barriers to sell its products, allowing it to generate higher value sales and to gain greater presence.
Government institutions reduce their purchase of disposable paper products
Budget constraints in government entities weakened institutional volume and value sales in 2006. Public hospitals reduced their purchase of medicines and disposable paper products for patient care. Consumers now have to resort to the retail channel to acquire the products. This phenomenon has become more evident in the case of incontinence products, nappies/diapers/pants and wipes. The new government administration announced changes to reduce bureaucratic procedures in 2007, aimed at cutting costs. This is likely to lead to even more budget reductions for institutional purchases in 2007 and 2008.
Table of contents
DISPOSABLE PAPER PRODUCTS IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth favoured by economic growth, lifestyle changes and advertising
Low-income consumers represent an attractive opportunity for producers
Unit prices rise after several years of marginal growth
Major players expand their distribution
Government institutions reduce their purchase of disposable paper products
KEY TRENDS AND DEVELOPMENTS
Stable economy and convenience support volume and value growth
Brighter future for economy versions
Rising production costs lead to unit price increases
Large competitors expand into new distribution channels
Demand by the public sector decreases
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
Retail disposable paper products
Away-from-home (AFH) disposable paper products
LOCAL COMPANY PROFILES - MEXICO
COPAMEX SA DE CV (GRUPO COPAMEX) - DISPOSABLE PAPER PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Copamex SA de CV: Key Facts
Summary 2 Copamex SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Copamex SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Copamex SA de CV: Key Facts: Competitive Position 2006
FáBRICA DE PAPEL SAN FRANCISCO SA DE CV - DISPOSABLE PAPER PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fábrica de Papel San Francisco SA de CV: Key Facts
Summary 6 Fábrica de Papel San Francisco SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FáBRICAS DE PAPEL POTOSí SA DE CV - DISPOSABLE PAPER PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Fábricas de Papel Potosí SA de CV: Key Facts
Summary 8 Fábricas de Papel Potosí SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Fábricas de Papel Potosí SA de CV: Competitive Position 2006
KIMBERLY-CLARK DE MéXICO SA DE CV - DISPOSABLE PAPER PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Kimberly-Clark de México SA de CV: Key Facts
Summary 11 Kimberly-Clark de México SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Kimberly-Clark de México SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Kimberly-Clark de México SA de CV: Competitive Position 2006
LAMBI SA DE CV - DISPOSABLE PAPER PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Lambi SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Lambi SA de CV: Competitive Position 2006
MABE, PRODUCTOS INTERNACIONALES SA DE CV - DISPOSABLE PAPER PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Productos Internacionales Mabe SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Productos Internacionales Mabe SA de CV: Competitive Position 2006
PROCTER & GAMBLE DE MéXICO SA DE CV - DISPOSABLE PAPER PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Procter & Gamble de México SA de CV: Key Facts
Summary 19 Procter & Gamble de México SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Procter & Gamble de México SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Procter & Gamble de México SA de CV: Competitive Position 2006
SANITARY PROTECTION IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Incontinence Products Retail Company Shares 2002-2006
Table 33 Incontinence Products Retail Brand Shares 2003-2006
Table 34 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 38 Wipes Retail Company Shares 2002-2006
Table 39 Wipes Retail Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 44 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 45 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2001-2006
Table 49 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 50 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 51 Toilet Paper Retail Company Shares 2002-2006
Table 52 Toilet Paper Retail Brand Shares 2003-2006
Table 53 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 54 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 56 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 57 Tissues Retail Company Shares 2002-2006
Table 58 Tissues Retail Brand Shares 2003-2006
Table 59 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 60 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Kitchen Towels: Value 2001-2006
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 63 Kitchen Towels Retail Company Shares 2002-2006
Table 64 Kitchen Towels Retail Brand Shares 2003-2006
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 69 Paper Tableware Retail Company Shares 2002-2006
Table 70 Paper Tableware Retail Brand Shares 2003-2006
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011