Disposable Paper Products in Morocco
Euromonitor International's Disposable Paper Products in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 90 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Increased purchasing power fuels growth
The purchasing power of a range of Moroccan consumers increased over the last year of the review period. Following the slowdown in economic growth witnessed in 2005, the Moroccan economy has recovered. GDP growth in 2006 is forecast to be 7.3% compared to 1.7% in 2005 and inflation remains relatively low at 2.6%. With the economic outlook improving, unemployment has dropped and now stands at 9.8% dropping from 11.3%, whilst disposable incomes have improved. These factors have boosted consumer confidence and have led to increased spending, particularly by the urban middle- and upper-classes. Increased spending has contributed to growth across most sectors of disposable paper products, but has had most impact on sectors like incontinence products, cotton wool/buds/pads and wipes. It has also seen middle- and upper-income consumers begin to trade up to higher quality, higher priced brands in mature sectors like toilet paper and tissues.
Social and cultural developments behind growth in particular sectors
In addition to increased spending power, growth has been driven by social and cultural changes rather than significant demographic change. Growth in particular sectors can be attributed to particular social and cultural developments. Moroccans are now having smaller families and coupled with higher disposable incomes are now spending considerably more on baby and child-specific products. This has resulted in strong growth in both nappies/diapers/pants and baby wipes. A number of factors have seen women becoming a more powerful consumer group; more women are now going out to work and women are also getting married later/staying single for much longer. Women now have higher disposable incomes and are increasingly interested in personal appearance/cosmetics. These factors have contributed to growth in products related to personal appearance and skin care, such as cotton wool and cosmetic wipes.
Market still dominated by basic products sold primarily on functionality and price
Most sectors remain dominated by basic products, which are sold primarily as functional commodities. The review period saw the introduction of some premium, value-added products, such as tissues with balsam, toilet paper with added fragrance, multi-purpose baby wipes etc and witnessed upper-income consumers trading up to these new products. However, the number of such products remains very limited, and even in sectors where they have been introduced, players continue to differentiate themselves primarily on price and basic quality (usually signified by the type of packaging). Players’ main focus continues to be driving volume sales of basic products as there remain opportunities for growth in many sectors and purchasing decisions for many consumers continued to be based just on price . Growing demand for more eco-friendly products, which has had a significant impact in other countries, has yet to have any impact on the Moroccan market. Consumer awareness of environmental issues is low and currently plays little, if any part in purchasing decisions.
Steady growth forecast as economic and social developments continue
In sectors that are reaching maturity such as toilet paper and tissues growth will slow over the forecast period. Opportunities for wider product penetration exist in a number of sectors and continued social, cultural and economic change will drive moderate growth in sanitary protection, nappies/diapers/pants and cotton wool/buds/pads. Incontinence products will see the largest growth as the number of Moroccans aged 65-years-old or above continues to grow and awareness of such products increases. Wipes is also expected to see strong growth, as spending on baby-specific products and personal hygiene/skincare grows. Although Moroccan consumers' purchasing decisions will continue to be based primarily on price, the forecast period will see middle- and upper-income consumers increasingly trading up to value-added, mid- or premium-priced products.
Table of contents
DISPOSABLE PAPER PRODUCTS IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased purchasing power fuels growth
Social and cultural developments behind growth in particular sectors
Market still dominated by basic products sold primarily on functionality and price
Steady growth forecast as economic and social developments continue
KEY TRENDS AND DEVELOPMENTS
Expansion of supermarkets/hypermarkets helps to spread product awareness and boosts sales
Demographic changes have a major impact on product uptake
Lifting of customs duties and new free trade agreements sees influx of cheap products
Cultural and social changes lead to wider product penetration and increased consumption
Raising awareness is the main focus of players
Improving disposable income noticeable during review period
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - MOROCCO
BRIOR SA - DISPOSABLE PAPER PRODUCTS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Brior SA: Key Facts
Summary 2 Brior SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Brior SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Brior SA: Competitive Position 2005
INDAS SA - DISPOSABLE PAPER PRODUCTS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Indas SA: Key Facts
Summary 6 Indas Maroc SA: Operational Indicators 2004
COMPANY BACKGROUND
PRODUCTION
Summary 7 Indas SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 8 Indas SA: Competitive Position 2005
NARJISS SA LOTUS - DISPOSABLE PAPER PRODUCTS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Narjiss SA Lotus: Key Facts
Summary 10 Narjiss SA Lotus: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Narjiss SA Lotus: Competitive Position 2005
SANITARY PROTECTION IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011