Disposable Paper Products in New Zealand
Euromonitor International's Disposable Paper Products in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 88 | Publication date: Jun 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Maturity Slows Down Growth
The disposable paper products industry in New Zealand demonstrated retail value sales growth in 2007. Despite the high level of maturity demonstrated by limited growth opportunities in core categories, there are bright spots where manufactures still enjoyed good growth. Some of the fastest growing categories are incontinence products, wipes and tissues.
Premium Launches Help Brands to Compete Against Private Label Products
In order to achieve sustainable retail value sales growth and to support retail prices premium versions of the popular brands continue to bring innovation and excitement to disposable paper products, in which private level penetration is much higher than in other FMCG industries. The premium offers include boxed facial tissues with anti-viral benefits, and ultra-soft toilet paper. Changing consumer lifestyles, higher consumer purchasing power and manufacturer innovation contributed to growth within disposable paper products. Retail prices enabled the majority of households to choose premium products over mid-priced private label alternatives.
Multinationals Dominate Disposable Paper Products
Multinational companies dominate disposable paper products in New Zealand. The Australasian subsidiary of SCA Group and the New Zealand subsidiary of Kimberly-Clark Corp were the leading players in 2007. Several smaller domestic companies, including Cottonsoft Ltd, managed to increase their retail value shares despite fierce competition from multinational players. Owing to its wide range of products, SCA Hygiene Australasia (New Zealand) Ltd managed to consolidate its leading position in 2007. Another growing trend affecting competition in disposable paper products is the increasing presence and popularity of private label products particularly in highly mature categories such as toilet paper, sanitary protection and cotton wool/buds/pads.
Manufacturers Suffer as a Result of Retail Concentration
Supermarkets/hypermarkets dominated retail value sales of disposable paper products in 2007. The grocery retailing environment is starting to hurt manufactures as giant retailers flex their muscles by expanding their private label ranges. Manufacturers forced to come up with innovative new launches was, by far, the most positive development. However, the strong bargaining power of supermarkets/hypermarkets and the limited storage space available to manufacturers as a result of the growing private label presence negatively impacted branded players.
Limited Growth Prospects During the Forecast Period
Overall, disposable paper products is likely to witness limited growth prospects in constant value terms due to the relatively high level of maturity in core categories and growing private label penetration. Furthermore, factors such as demographic changes, expected economic downturn, and decreased consumer confidence are also likely to impact industry growth to varying degrees. However, despite the pessimism forecasts, innovative new products and environmentally-friendly options will be launched over the forecast period due to the rising consumer demand for such innovations.
Table of contents
DISPOSABLE PAPER PRODUCTS IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Maturity Slows Down Growth
Premium Launches Help Brands to Compete Against Private Label Products
Multinationals Dominate Disposable Paper Products
Manufacturers Suffer as a Result of Retail Concentration
Limited Growth Prospects During the Forecast Period
KEY TRENDS AND DEVELOPMENTS
Maturity Leads to Some Polarisation
Ageing Population Provides Both Challenges and Opportunities
Mounting Challenge from Private Label
Retail Concentration Is a Worrying Sign for Manufacturers
High Level of Concentration Shapes the Industry
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
ABC TISSUE PRODUCTS NEW ZEALAND LTD - DISPOSABLE PAPER PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ABC Tissue Products New Zealand Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 ABC Tissue Products New Zealand Ltd: Competitive Position 2007
CERES ENTERPRISES LTD - DISPOSABLE PAPER PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Ceres Enterprises Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
COTTONSOFT LTD - DISPOSABLE PAPER PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cottonsoft Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Cottonsoft Ltd: Competitive Position 2007
MILLIE & MORE PTY LTD - DISPOSABLE PAPER PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Millie & More Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NATURE BABY LTD - DISPOSABLE PAPER PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nature Baby Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SANITARY PROTECTION IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 20 Sanitary Protection Retail Company Shares 2003-2007
Table 21 Sanitary Protection Retail Brand Shares 2004-2007
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 26 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 32 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 33 Incontinence Products Retail Company Shares 2003-2007
Table 34 Incontinence Products Retail Brand Shares 2004-2007
Table 35 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 39 Wipes Retail Company Shares 2003-2007
Table 40 Wipes Retail Brand Shares 2004-2007
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 46 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 47 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper: Value 2002-2007
Table 51 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 52 Retail Sales of Wet vs Dry Toilet Paper 2003-2007
Table 53 Toilet Paper Retail Company Shares 2003-2007
Table 54 Toilet Paper Retail Brand Shares 2004-2007
Table 55 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 56 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 59 Tissues Retail Company Shares 2003-2007
Table 60 Tissues Retail Brand Shares 2004-2007
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Kitchen Towels: Value 2002-2007
Table 64 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 65 Kitchen Towels Retail Company Shares 2003-2007
Table 66 Kitchen Towels Retail Brand Shares 2004-2007
Table 67 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 71 Paper Tableware Retail Company Shares 2003-2007
Table 72 Paper Tableware Retail Brand Shares 2004-2007
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012