Disposable Paper Products in Nigeria
Euromonitor International's Disposable Paper Products in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 63 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Sanitary Protection and Nappies remain the Biggest Contributor to Retail Sales
Disposable paper products continued their healthy growth in 2007. Sanitary protection and nappies performed relatively well in 2007, thanks to the increase in the purchasing power of high and middle-income groups. However, the growth in 2007 was limited by the increase of energy costs. To maintain their sales levels, most manufacturers decided not to pass on the entire increase of their costs on to their final retail price, instead they decided to share the burden with their customers by reducing their margin.
Supply increased after Liberalisation of the Import Protection Regime
One important trend that impacted disposable products in 2007 was the liberalisation of the import protection regime. In November 2006 the Federal Executive Council (FEC) in Abuja reduced its import tariffs on many products and lifted the ban on baby diapers. Following this measure, the supply of most disposable paper products, particularly nappies increased significantly.
Procter & Gamble remained the Leading Player
As in other segments of the Nigerian economy, multinationals dominated disposable paper products sales. Procter & Gamble Nigeria Ltd is by far the biggest player in disposable paper products. Its leadership is attributed to the quality of its products as well as its long presence in the country. Procter & Gamble’s success is also explained by its aggressive marketing and communication campaigns in Nigeria. They advertise on television, billboards and other diverse marketing campaigns intended to increase consumer awareness of the company and its products. Proctor & Gamble also enhances it reputation through corporate social responsibility. Proctor & Gamble distributes free samples of sanitary pads to young girls in Nigeria. This helps to increase the brand recognition among young girls who will eventually become paying consumers.
Open markets and small grocery retailers remain the most popular channel
Disposable paper products are mainly sold in open markets and small grocery retailers in Nigeria. This is because these outlets are generally located close to residential areas and offer lower prices than supermarkets. They also offer the possibility for loyal consumers to get products on credit. In contrast, bigger outlets like supermarkets do not offer this kind of services. Moreover, supermarkets sell products at a higher price, therefore they are mainly patronised by consumers in upper-income groups. However, supermarkets/hypermarkets are expected to increase the number of promotions they offer, during the forecast period, in order to attract a larger number of consumers. This will impact positively on disposable paper product sales in Nigeria.
Positive Outlook for Disposable Products in Nigeria
The outlook for disposable paper products is positive. Thanks to improved economic conditions, middle and high income Nigerians are expected to see their purchasing power increase over the forecast period. Therefore players will expand further their investment in production facilities or import more goods to meet this growing demand.
Table of contents
DISPOSABLE PAPER PRODUCTS IN NIGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sanitary Protection and Nappies remain the Biggest Contributor to Retail Sales
Supply increased after Liberalisation of the Import Protection Regime
Procter & Gamble remained the Leading Player
Open markets and small grocery retailers remain the most popular channel
Positive Outlook for Disposable Products in Nigeria
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 18 Sanitary Protection Retail Company Shares 2003-2007
Table 19 Sanitary Protection Retail Brand Shares 2004-2007
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 24 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 29 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 30 Wipes Retail Company Shares 2003-2007
Table 31 Wipes Retail Brand Shares 2004-2007
Table 32 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 33 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 35 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 36 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 37 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 38 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 39 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Toilet Paper: Value 2002-2007
Table 41 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 42 Toilet Paper Retail Company Shares 2003-2007
Table 43 Toilet Paper Retail Brand Shares 2004-2007
Table 44 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 45 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 47 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 48 Tissues Retail Company Shares 2003-2007
Table 49 Tissues Retail Brand Shares 2004-2007
Table 50 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 51 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS
PAPER TABLEWARE
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Prospects
SECTOR DATA
Table 52 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 53 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 54 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 55 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 56 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 57 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
STAR PAPER MILL LTD
Strategic Direction
Key Facts
Summary 2 Star Paper Mill Limited: Key Facts
Summary 3 Star Paper Mill Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Star Paper Mill Ltd: Competitive Position 2007
WEMY INDUSTRIES LTD
Strategic Direction
Key Facts
Summary 5 Wemy Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Wemy Industries Ltd: Competitive Position 2007