Disposable Paper Products in Nigeria
Euromonitor International's Disposable Paper Products in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Mar 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Increasing value sales characterise disposable paper products market
The disposable paper products market increased in 2005 in Nigeria. The increase was due to a number of factors, including the fact that consumer purchasing power is now up, hence consumers tend to have the power to spend more. The increase is also due to more companies investing in the disposable paper products market in Nigeria, providing consumers with a wider range of products to choose from. Another important factor that is responsible for this is the increase in the Nigerian population, which is leading to greater demand for such commodities. Procter & Gamble, Star Paper Mill and Johnson & Johnson are also very important investors in the disposable paper products market in Nigeria.
Per capita income on the increase throughout the review period
The per capita income of Nigerians has been on the increase since 2000, which has led to a rise in consumption of disposable paper products. In 2000 the Nigerian government started liberalising most sectors of the economy giving way to competition and companies taking on staff. People started earning more and began their quest for a better life, which led to an increase in consumption of more of these commodities. Though disposable paper products value sales rose by about 11% in 2005, this is slower than the rate of inflation at around 14%. It is very pertinent to note at this juncture that there are some deliberate actions and policies by previous governments that tend to influence inflation. The government in situ in 2006, through the Central Bank of Nigeria, is tackling some of these problems in order to attain a single-digit inflation figure.
“Others” and independent food stores gain lion’s share in terms of distribution
Throughout the period under review the most popular retail outlets for disposable paper products where “others” and independent food stores. This is due to the fact that these are outlets that are close to people’s houses, and consumers have an opportunity to bargain at them. The “others” distribution channel includes outdoor markets, mobile kiosks and hawkers. Consumers have strong bargaining power in these types of outlets; hence “others” was the dominant distribution channel for disposable paper products in Nigeria in 2005.
Better market performance expected during forecast period
With the continuing liberalisation of most sectors of the economy, and more people working, it is likely that people will earn more money during the forecast period and be able to buy more of these commodities. Also with the forecast growth of the country’s population and more people working, it is predicted that these factors will have a positive effect on disposable paper products value sales.
Highly competitive market dominated by local players
The disposable paper products market in Nigeria is highly competitive with local players and multinationals competing for share. Though there are a lot of multinationals present in Nigeria, where some of them just use distributors for their products, some do have manufacturing plants in the country that produce under license from the multinationals. Some of these multinationals that that use local distributors for their products include Reckitt Benckiser and Johnson & Johnson, while those that use local manufacturers producing under license from the multinationals include Paterson Zochonis and Unilever among others.
Table of contents
DISPOSABLE PAPER PRODUCTS IN NIGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing value sales characterise disposable paper products market
Per capita income on the increase throughout the review period
“Others” and independent food stores gain lion’s share in terms of distribution
Better market performance expected during forecast period
Highly competitive market dominated by local players
KEY TRENDS AND DEVELOPMENTS
Demographic factors are very important to market growth
Economic factors also play an indispensable role in the market
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
Forecast Market Indicators
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
Table 14 Penetration of Private Label by Sector 2001-2005
Forecast Market Data
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 19 Sanitary Protection Retail Company Shares 2001-2005
Table 20 Sanitary Protection Retail Brand Shares 2002-2005
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 25 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
WIPES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 29 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 30 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 31 Wipes Retail Company Shares 2001-2005
Table 32 Wipes Retail Brand Shares 2002-2005
Table 33 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 34 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 35 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 36 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 37 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 38 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 39 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 40 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 41 Retail Sales of Toilet Paper: Value 2000-2005
Table 42 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 43 Toilet Paper Retail Company Shares 2001-2005
Table 44 Toilet Paper Retail Brand Shares 2002-2005
Table 45 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 46 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 47 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 48 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 49 Tissues Retail Company Shares 2001-2005
Table 50 Tissues Retail Brand Shares 2002-2005
Table 51 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 52 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
PAPER TABLEWARE
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Prospects
SECTOR DATA
Table 53 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 54 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 55 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 56 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 57 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 58 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
PROCTER & GAMBLE NIGERIA LTD
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Nigeria Ltd: Key Facts
Company Background
Competitive Positioning
STAR PAPER MILL LTD
Strategic Direction
Key Facts
Summary 2 Star Paper Mill Ltd: Key Facts
Company Background
Production
Competitive Positioning
DEFINITIONS