Disposable Paper Products in Peru
Euromonitor International's Disposable Paper Products in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 77 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Women increasingly empowered in purchasing decisions
Women in Peru have always played an important role in dictating purchasing patterns of disposable paper products, as they are responsible for the majority of everyday household purchases. However, as their personal incomes increase women in urban areas feel increasingly able to indulge themselves and buy products they personally find appealing, rather than simply functional goods. This is particularly evident in products such as pocket handkerchiefs and facial cleansing wipes, for example.
Changing composition of Peruvian workforce impacts demand
With an increasing number of Peruvian women entering the formal workplace, demand for higher quality products is rising in line with greater levels of disposable income. For example, women are demanding products such as pocket handkerchiefs in attractive and portable formats, and sanitary protection products which offer a higher level of confidence. However, in the sanitary protection environment towels remain dominant, particularly among young women, due to the traditional belief that use of tampons results in the loss of virginity. In contrast, sales of pantyliners are increasing as more women use them on an everyday basis for general hygiene purposes.
Dual effects on nappies/diapers/pants
Peru's birth rate continued to fall at the end of the review period, which had an adverse impact on demand for nappies. However, with more women working outside the home many parents are delaying toilet training due to its inconvenience, leading to increased demand for nappies and pants for older infants. In addition, as incomes rise there is also evidence of greater demand for products with added value features, such as greater comfort or skin care properties, albeit restricted to a relatively limited number of more affluent parents.
Price sensitivity remains in evidence
Although the incomes of many households in urban Peru are rising, for some disposable paper products consumers remain resistant to added value offerings. One particularly important example is toilet paper, where consumers continue to prefer 2-ply or even single-ply papers over more expensive multi-ply or luxurious quilted offerings. Similarly, many consumers continue to prefer traditional alternatives to more modern disposable paper products. For example, many potential users of facial cleansing or baby wipes continue to use cotton wool.
Urban areas offer main opportunities for future growth
The development of the Peruvian disposable paper products market in coming years depends mainly on the country's economic performance and consumers' rising levels of disposable income. It is in the larger cities that consumers are seeing the greatest increases, giving them the potential to consider purchases of more advanced products, including higher value toilet paper products, tissues and kitchen towels. Their counterparts in rural areas – and, indeed, many less affluent urban consumers – remain highly price sensitive with regard to disposable paper products, and it will be some time before this is overcome.
Table of contents
DISPOSABLE PAPER PRODUCTS IN PERU : MARKET INSIGHT
EXECUTIVE SUMMARY
Women increasingly empowered in purchasing decisions
Changing composition of Peruvian workforce impacts demand
Dual effects on nappies/diapers/pants
Price sensitivity remains in evidence
Urban areas offer main opportunities for future growth
KEY TRENDS AND DEVELOPMENTS
Women stimulate growth in disposable paper products environment
Demographic trends impact disposable paper products market
Consumer price sensitivity still in evidence
Supermarkets and hypermarkets remains dominant retail channel
Stable economy benefits away-from-home sales
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
FORECAST MARKET INDICATORS
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
FORECAST MARKET DATA
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 18 Sanitary Protection Retail Company Shares 2001-2005
Table 19 Sanitary Protection Retail Brand Shares 2002-2005
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 24 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 28 Retail Sales of Incontinence Products: Value 2000-2005
Table 29 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 30 Incontinence Products Retail Company Shares 2001-2005
Table 31 Incontinence Products Retail Brand Shares 2002-2005
Table 32 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 33 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 34 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 36 Wipes Retail Company Shares 2001-2005
Table 37 Wipes Retail Brand Shares 2002-2005
Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 40 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 42 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 43 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 44 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 45 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 46 Retail Sales of Toilet Paper: Value 2000-2005
Table 47 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 48 Toilet Paper Retail Company Shares 2001-2005
Table 49 Toilet Paper Retail Brand Shares 2002-2005
Table 50 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 51 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 52 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 53 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 54 Tissues Retail Company Shares 2001-2005
Table 55 Tissues Retail Brand Shares 2002-2005
Table 56 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 57 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 58 Retail Sales of Kitchen Towels: Value 2000-2005
Table 59 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 60 Kitchen Towels Retail Company Shares 2001-2005
Table 61 Kitchen Towels Retail Brand Shares 2002-2005
Table 62 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 63 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 64 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 65 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 66 Paper Tableware Retail Company Shares 2001-2005
Table 67 Paper Tableware Retail Brand Shares 2002-2005
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 69 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 71 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 72 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 73 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
KIMBERLY-CLARK DEL PERÚ SA
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark del Perú: Key Facts
Company Background
Production
Competitive Positioning
PROCTER & GAMBLE DEL PERÚ
Strategic Direction
Key Facts
Summary 2 Procter & Gamble del Perú: Key Facts
Company Background
Production
Competitive Positioning