Disposable Paper Products in Peru
Euromonitor International's Disposable Paper Products in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 78 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Consumption continues strong growth
During 2008, almost every category within disposable paper products showed important growth on the previous year due to the fact that higher disposable income of Peruvian consumers – explained by the good economic performance- led to more purchases of these types of products. Middle-income groups have increased their purchases of larger product presentations, which used to be purchased mostly by high-income consumers. Likewise, lower-income consumers are progressively increasing their purchases of disposable paper products through smaller packaging sizes that are now more affordable. This performance is seen not only in Lima but in other provinces outside the capital.
Middle-income segment increases demand for high quality products
As middle-income groups see their purchasing power strengthen, they are now able to demand more high quality products which offer high levels of comfort or skin care properties. As a result, during 2008 companies have increased their offer of these products, to benefit from increased consumer spending. It is worth noting that in the past, these value-added products were exclusively purchased by high-income consumers. On the other hand, low-income groups still do not constitute a target for high quality products as their purchases depend strongly on the price factor.
Market dominated by multinational companies
Multinationals account for most disposable paper products sales. The reason is that they can afford to invest considerable amounts of money to upgrade their facilities, strong ad campaigns, and they benefit from economies of scale as well. During 2008, the leading companies in disposable paper products were Kimberly-Clark Peru SRL, Productos Tissue del Peru SA (Empresas CMPC SA), Procter& Gamble del Perú SA and Productos Sancela del Peru SA (SCA Group). It is expected that multinational companies will continue to account for the majority share of the market, as these companies have the ability to invest in new, added-value offers and domestic companies are not interested in competing in this arena.
Supermarkets/hypermarkets continues to increase its share of distribution
Despite the fact that bodegas (independent small grocers) continue to be the main distribution channel for disposable paper products, supermarkets/hypermarkets’ penetration continues to increasing. This performance is explained by the fact that supermarkets are expanding not only within Lima but in other main cities outside the capital to benefit from the higher disposable incomes of Peruvian consumers. Moreover, due to the fact that supermarkets take advantage of economies of scale, they are able to offer attractive discounts and promotions on big size packs on their products so consumers can save on unit price. Furthermore, supermarket’s private label ranges are slowly gaining popularity, supported by the good reputation of their ranges and their economic prices.
Consumption to be led by growth in provinces outside Lima
The increasing purchasing power of Peruvian consumers combined with the low market penetration in the provinces outside Lima constitute an attractive growth opportunity for companies during the forecast period, mainly amongst lower income, provincial consumers where product penetration is currently much lower than in metropolitan Lima. It is expected that companies will continue to launch smaller presentations at lower prices during the forecast period, which target low-income groups. In higher income urban groups, the market is relatively mature in terms of volume sales, and growth will be basically driven by higher quality, value-added products.
Table of contents
DISPOSABLE PAPER PRODUCTS IN PERU : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumption continues strong growth
Middle-income segment increases demand for high quality products
Market dominated by multinational companies
Supermarkets/hypermarkets continues to increase its share of distribution
Consumption to be led by growth in provinces outside Lima
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 18 Sanitary Protection Retail Company Shares 2004-2008
Table 19 Sanitary Protection Retail Brand Shares 2005-2008
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 24 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 29 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 30 Incontinence Products Retail Company Shares 2004-2008
Table 31 Incontinence Products Retail Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 36 Wipes Retail Company Shares 2004-2008
Table 37 Wipes Retail Brand Shares 2005-2008
Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 42 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 43 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 44 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 45 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Toilet Paper: Value 2003-2008
Table 47 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 48 Toilet Paper Retail Company Shares 2004-2008
Table 49 Toilet Paper Retail Brand Shares 2005-2008
Table 50 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 51 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 53 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 54 Tissues Retail Company Shares 2004-2008
Table 55 Tissues Retail Brand Shares 2005-2008
Table 56 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 57 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Retail Sales of Kitchen Towels: Value 2003-2008
Table 59 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 60 Retail Sales of Kitchen Towels: Value 2003-2008
Table 61 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 62 Kitchen Towels Retail Company Shares 2004-2008
Table 63 Kitchen Towels Retail Brand Shares 2005-2008
Table 64 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 68 Paper Tableware Retail Company Shares 2004-2008
Table 69 Paper Tableware Retail Brand Shares 2005-2008
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013