Disposable Paper Products in Poland
Euromonitor International's Disposable Paper Products in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 99 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Innovation becomes a key value growth driver
The scope for development of close-to-maturity disposable paper products subsectors in Poland, such as toilet paper or sanitary protection, seems to be limited. However, by investing in innovations to attract new consumers, producers have been able to boost volume and value sales. A wide selection of printings, embossing types and perfumes has appeared in toilet paper, while sanitary protection has experienced growing popularity of fragranced ultra-thin towels and pantyliners. Poles are susceptible to advertising and are eager to try out novelties, and this encourages other manufacturers to follow suit in terms of innovation.
Polarisation of Polish society is reflected by two strong groups: economy
buyers and quality-sensitive consumers
The economic climate in Poland is improving, but the unemployment rate is still high. The number of economy buyers is significant, providing good prospects for discounters’ development. Low-income consumers choose private labels, not only in disposable paper products, but also in other markets. At the same time, the number of affluent consumers is also increasing. These consumers are more demanding and seek premium brands, which guarantee higher standards. Manufacturers operating in disposable paper products try to adapt to different consumer preferences and to introduce products suited for both groups
Demand for incontinence products benefits from demographic changes
Polish society is ageing and the population is falling as fewer Polish couples decide to have a baby. On the one hand, these demographic trends present a threat to nappies/diapers/pants, while on the other they provide opportunities for incontinence products. Incontinence is becoming a more common illness and is no longer perceived as something shameful. Additionally, a widening of the distribution network is making incontinence products available in larger number of outlets.
Growing popularity of large-scale outlets shapes shopping patterns
More Poles are visiting large-scale outlets when doing their weekly shopping. They appreciate regular sales promotions and a wide selection of goods on offer. As new outlets (especially supermarkets and compact hypermarkets) appear even in smaller cities, consumers are gaining trust in multinational retail chains. When it comes to disposable paper products, Poles are often tempted to buy in bulk, as savings are apparent. Manufacturers are taking advantage of such consumer behaviour by introducing economy packs into their regular offers.
Feminine hygiene wipes, still a novelty in Poland, shows the
greatest growth potential
The Polish lifestyle is undergoing gradual changes, as a result of the improving economical environment. Longer working hours, more time spent away from the home, and increased consumption are some of most common changes. Growing numbers of Poles are looking for time-saving and convenient disposable paper products, such as wipes. Feminine hygiene wipes developed dynamically during the review period as more women regarded the products as essential for everyday care. Growing hygiene consciousness means that demand for feminine hygiene wipes is expected to grow further over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Innovation becomes a key value growth driver
Polarisation of Polish society is reflected by two strong groups: economy
buyers and quality-sensitive consumers
Demand for incontinence products benefits from demographic changes
Growing popularity of large-scale outlets shapes shopping patterns
Feminine hygiene wipes, still a novelty in Poland, shows the
greatest growth potential
KEY TRENDS AND DEVELOPMENTS
Market polarises between private label and premium brands
Innovative products attract growing numbers of consumers
Consumers demand increasingly sophisticated products
Ageing society leads to growing demand for incontinence products
Large-scale outlets shape shopping patterns
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - POLAND
HANKE TISSUE SP ZOO - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Hanke Tissue Sp zoo: Key Facts
Summary 2 Hanke Tissue Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Hanke Tissue Sp zoo: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Hanke Tissue Sp zoo: Competitive Position 2006
HARPER HYGIENICS SP ZOO - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Harper Hygienics Sp zoo: Key Facts
Summary 6 Harper Hygienics Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Harper Hygienics Sp zoo: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Harper Hygienics Sp zoo: Competitive Position 2006
HYGIENIKA SA - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Hygienika SA: Key Facts
Summary 10 Hygienika SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Hygienika SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Hygienika SA: Competitive Position 2006
METSä TISSUE SA - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Metsä Tissue SA: Key Facts
Summary 14 Metsä Tissue SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Metsä Tissue SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Metsä Tissue SA: Competitive Position 2006
TORUNSKIE ZAKLADY MATERIALOW OPATRUNKOWYCH SA (TZMO) - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 TZMO SA: Key Facts
Summary 18 TZMO SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 TZMO SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 TZMO SA: Competitive Position 2006
SANITARY PROTECTION IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011