Disposable Paper Products in Poland
Euromonitor International's Disposable Paper Products in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 92 | Publication date: Sep 2009
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- Get insight into trends in market performance
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- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Consumers shift towards high-quality products
In 2008, retail disposable paper products grew at a faster rate compared to the review period current value CAGR. This tendency stems from the changes in buying habits of consumers who shifted towards higher-quality, premium products at the expense of lower quality, economy brands. The attempt to satisfy more demanding consumers’ needs is visible in the initiatives of industry players to raise the quality standards of their offerings. Retail distribution networks are also developing higher-quality private label disposable paper products.
Convenience and indulgence demands boost sales
Polish consumers have been changing their habits in relation to disposable paper product consumption. Kitchen towels which facilitate household cleaning chores and ensure high hygiene standards won the acceptance of consumers. Soft, multi-ply toilet paper offered everyday luxury, driving out grey, recycled toiled paper. Commodities targeted at women, such as personal wipes, ultra-thin towels, pantyliners and cotton pads, registered strong development in terms of new product launches. Manufacturers which educate consumers about the properties and uses of branded products played a significant role in this trend.
Multinationals lead disposable paper products
In Poland, disposable paper products is dominated by multinational companies. Three of the four leading positions are held by Procter & Gamble Polska Sp zoo, Kimberly-Clark Poland Sp zoo and Metsä Tissue SA. The only domestic company competing with the leading multinationals is Torunskie Zaklady Materialow Opatrunkowych SA (TZMO), which leads in sanitary protection and incontinence products. Nonetheless, the importance of Harper Hygienics SA, another domestic player and the leading company in cotton wool/buds/pads, is growing in Poland.
Consumers favour large retail outlets
More and more Polish consumers are visiting supermarkets/hypermarkets to purchase disposable paper products. The leading position of this large retail format is due to the offer of a wide range of products, frequently applied price promotions and on-stop shopping opportunities. At the same time, the development of discounters continued in 2008, thanks to the enlargement of chains belonging to Jeronimo Martins Dystrybucja SA and Lidl Polska Sp zoo. The discounter format is increasing in popularity due to low prices and convenient locations, often close to residential districts.
Good prospects for development
The consumption of disposable paper products is expected to develop positively due to the changing habits and needs of consumers. A high proportion of consumers have yet to begin using kitchen towels, disposable pants or wipes, which creates opportunities for the further development and sales growth of these categories. Demographic changes will significantly influence the growth in sales of disposable paper products. Euromonitor International predicts an increase in life expectancy birth rates over the forecast period. These factors will boost sales of incontinence products and nappies/diapers/pants.
Table of contents
DISPOSABLE PAPER PRODUCTS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumers shift towards high-quality products
Convenience and indulgence demands boost sales
Multinationals lead disposable paper products
Consumers favour large retail outlets
Good prospects for development
KEY TRENDS AND DEVELOPMENTS
Growing consumer incomes benefit sales of disposable paper products
The birth rate is rising
Consolidation in Polish retailing against a background of financial crisis
Multinationals lead disposable paper products
Private label is strongest in tissue categories
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
FABRYKA PAPIERU KACZORY SP ZOO - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Fabryka Papieru Kaczory Sp zoo: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HARPER HYGIENICS SA - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Harper Hygienics SA: Key Facts
Summary 4 Harper Hygienics SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Harper Hygienics SA: Competitive Position 2008
HYGIENIKA SA - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hygienika SA: Key Facts
Summary 7 Hygienika SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Hygienika SA: Competitive Position 2008
TORUNSKIE ZAKLADY MATERIALOW OPATRUNKOWYCH SA (TZMO) - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Key Facts
Summary 10 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Competitive Position 2008
WEPA PROFESSIONAL PIECHOWICE SA - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Wepa Professional Piechowice SA: Key Facts
Summary 13 Wepa Professional Piechowice SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SANITARY PROTECTION IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013