Disposable Paper Products in Portugal
Euromonitor International's Disposable Paper Products in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 83 | Publication date: Mar 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Continued growth
As per other review period years, DPP in Portugal experienced positive overall growth in 2005. However, both value and volume sales increased at slower rates than in other review period years.. The country’s economic constraints were reflected in the most important sectors of the market, with modest growth in the review period.
Established brands enjoy continued pre-eminence
In 2005, consumers continued to demonstrate a preference for well-established brands. This made it harder for new brands to establish themselves in the country. As a result, high brand loyalty continued to give older brands such as Renova, Dodot, Scottex, Evax or Johnson’s, a strategic advantage over newer competitors. However, the hard economic situation combined with the opening of an endless number of discounters selling private label, posed a challenge to traditional brands. These kinds of products typically retail at higher prices and are traditionally sold in supermarkets and independent stores. Such competition is expected to place pressure on older brands to lower prices or to sell their products in discounters.
Demographics – both a challenge and an opportunity
Changing demographics will affect the consumption habits of the Portuguese. Falling birth rates will reduce the need for baby products like nappies/diapers and wipes. The increasing number of adult women and elderly people will increase the need for sanitary protection and incontinence products respectively. Although statistics show that this change is occurring, it is too early to say when the market will feel its effects. As far as companies are concerned, this is a gradual change that allows them ample time to prepare. Companies will certainly start to shift their focus from one line of products to the other, therefore diminishing the side effects of demographic changes.
Positive future for incontinence products
Sales of incontinence products are expected to continue to grow at a fairly healthy rate over the forecast period. Due to demographic changes, incontinence products will continue to see interesting developments. Stigmas will have to be overcome, for this sector to reach reasonable growth rates. The ageing population means that incontinence is likely to become a more common – and hence more socially acceptable – problem. People will adopt more comfortable and efficient incontinence products, instead of using sanitary protection (as is often the case). Economical as well as social issues lie behind this. With signs of economic recovery, incontinence products will become cheaper. Other products like toilet paper, tissues, kitchen towels and household care wipes are expected to perform well as the number of households, business and institutional facilities increase in response to economic growth.
Table of contents
DISPOSABLE PAPER PRODUCTS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued growth
Established brands enjoy continued pre-eminence
Demographics – both a challenge and an opportunity
Positive future for incontinence products
KEY TRENDS AND DEVELOPMENTS
Private label continues to grow
Brand loyalty among immigrants
Increase in independent living
Prizes drive sales up
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
Forecast Market Indicators
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
Table 14 Penetration of Private Label by Sector 2001-2005
Forecast Market Data
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - PORTUGAL
F LIMA SA - DISPOSABLE PAPER PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 F Lima SA: Key Facts
Summary 2 F Lima SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
RENOVA SA - FáBRICA DE PAPEL DE ALMONDA - DISPOSABLE PAPER PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Renova SA - Fábrica de Papel de Almonda : Key Facts
Summary 4 Renova SA - Fábrica de Papel de Almonda : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Renova SA - Fábrica de Papel de Almonda : Production Statistics 2005
COMPETITIVE POSITIONING
Summary 6 Renova SA - Fábrica de Papel de Almonda : Competitive Position 2005
SANITARY PROTECTION IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 19 Sanitary Protection Retail Company Shares 2001-2005
Table 20 Sanitary Protection Retail Brand Shares 2002-2005
Table 21 Tampons by application format: % Value Analysis 2002-2005
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 26 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2000-2005
Table 31 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 32 Incontinence Products Retail Company Shares 2001-2005
Table 33 Incontinence Products Retail Brand Shares 2002-2005
Table 34 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 38 Wipes Retail Company Shares 2001-2005
Table 39 Wipes Retail Brand Shares 2002-2005
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS/PADS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 44 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 45 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2000-2005
Table 49 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 50 Toilet Paper Retail Company Shares 2001-2005
Table 51 Toilet Paper Retail Brand Shares 2002-2005
Table 52 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 53 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 55 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 56 Tissues Retail Company Shares 2001-2005
Table 57 Tissues Retail Brand Shares 2002-2005
Table 58 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 59 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Retail Sales of Kitchen Towels: Value 2000-2005
Table 61 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 62 Kitchen Towels Retail Company Shares 2001-2005
Table 63 Kitchen Towels Retail Brand Shares 2002-2005
Table 64 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 68 Paper Tableware Retail Company Shares 2001-2005
Table 69 Paper Tableware Retail Brand Shares 2002-2005
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 74 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 75 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005