Disposable Paper Products in Portugal
Euromonitor International's Disposable Paper Products in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 91 | Publication date: Jun 2009
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- Get insight into trends in market performance
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- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Value sales growth affected by economic slowdown
Despite the economic slowdown, a feeling of reduced purchasing power and consumer morale being at its lowest, disposable paper products contradicted the trend and progressed. Sales registered albeit modest value growth, driven mainly by kitchen towels, tissues, toilet paper and incontinence products. However, the majority of the sectors suffered, not from a drop in consumption, but because consumers were particularly sensitive to prices and more motivated to buy private label products, especially in towels, baby and household care wipes, nappies/diapers/pants and kitchen towels, thus leading to an inferior value sales growth.
Ageing population, an opportunity and a threat for DPP
The ageing population had a mixed impact on the disposable paper products market. Sanitary protection products and nappies/diapers/pants saw their number of potential consumers shrink, which had a negative impact on demand and consequently on value sales growth. While in contrast, incontinence products grew in volume and consequently in value terms. Old people are more likely to suffer more incontinence problems, which led to the positive performance of this category. Changes in the Portuguese demography are expected to accelerate over the forecast period; as a result the current impact on these three sectors is expected to increase.
Additional consumers attracted to private label
Arbora & Ausonia SL led household care products, followed by private label that controlled over a quarter of total market value sales. Private label ranked first in toilet paper, kitchen towels and napkins leaving the well-established domestic player Renova SA, trailing. The dominance of private label is expected to grow over the short and long term. These economy brands offer better quality at lower prices than ever before and are expected to extend their products ranges. Besides, they benefit from more space and better visibility on shelves, which is a key advantage to boost sales, and they also benefit from the current economic climate.
Consumers continue to prefer grocery retailers to buy DPP
Portuguese consumers continued to favour grocery retailers as a place to buy disposable paper products in 2008, mainly because these products are bought weekly or monthly, at the same time as the rest of the household shopping. Supermarkets/hypermarkets was the preferred channel with sales accounting for more than two thirds of the total market in value. However, with cheaper products, discounters registered the most important growth, to the detriment of non-grocery retailers and small grocery retailers. Pharmacies and parapharmacies, even if they have been losing value share, still had some loyal clients especially for sanitary protection, wipes, incontinence products and nappies/diapers/pants. Finally, internet sales played a minor role, but gained in importance mainly due to the wide range of products available via websites and the benefits in term of convenience for consumers.
Slow value growth rate expected over the forecast period
Disposable paper products is expected to see only slight value growth over the forecast period. Although increasing price discounting and the rising value share of private label will push down unit prices as well as value sales across almost all the categories, some categories will continue to enjoy strong volume growth, such as tampons, incontinence products, feminine hygiene wipes, baby wipes and kitchen towels. Besides, there are also some segments that are forecast to perform well, driven by “green” concerns.
Table of contents
DISPOSABLE PAPER PRODUCTS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Value sales growth affected by economic slowdown
Ageing population, an opportunity and a threat for DPP
Additional consumers attracted to private label
Consumers continue to prefer grocery retailers to buy DPP
Slow value growth rate expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Economic crisis constrains faster value growth
Ageing population: a positive and negative impact on DPP
Private label monopolisation
“Green” disposable paper products, a promising future
Bigger packages to compete on price, small ones to justify higher prices
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
ARBORA & AUSONIA SL - DISPOSABLE PAPER PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arbora & Ausonia SL: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Arbora & Ausonia SL: Competitive Position 2008
DI PROLAR LDA - DISPOSABLE PAPER PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Di Prolar Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Di Prolar Lda: Competitive Position 2008
RENOVA SA - FáBRICA DE PAPEL DE ALMONDA - DISPOSABLE PAPER PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Renova SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Renova SA: Competitive Position 2008
SUAVECEL SA - DISPOSABLE PAPER PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Suavecel SA: Key Facts
Summary 9 Suavecel SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Suavecel SA: Production Statistics 2007
COMPETITIVE POSITIONING
UNILEVER JERóNIMO MARTINS - DISPOSABLE PAPER PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Unilever Jerónimo Martins: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Unilever Jerónimo Martins: Competitive Position 2008
SANITARY PROTECTION IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013