Disposable Paper Products in Romania
Euromonitor International's Disposable Paper Products in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 96 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Demand for Highly Multifunctional Kitchen Towels Keeps on Rising
Kitchen towels is the fastest growing sector in the Romanian disposable paper products market, due to its increasing popularity in urban environments, matched by a developing usage trend against napkins. Kitchen towels, highly affordable and with good absorbing qualities, are popular not only for kitchen activities, but also for household care, especially given the complete underdevelopment of household wipes in Romania, and the lower costs compared to textile cloths.
Rural Consumption Not Yet Sustained by Corporate Efforts
The contrast between rural and urban retailing in Romania is stark. While modern retailers have already gained an important value share of retailing in the most important towns and have started to move into the smaller towns, rural areas have been left behind and their retailing remains underdeveloped. This situation inevitably hinders the overall performance of Romanian retailers and manufacturers, which find themselves in the position of not being able to reach approximately half of the country's population. The situation is reflected in the absence of some disposable paper products categories in rural areas, despite their development in urban environments.
Traditionally "Mixed Up" Consumer Purchasing Habits Become More Normal
Although the communist system has not existed in Romania since the early 1990s, its legacy in terms of consumer habits is still visible. Despite their clear consumption targets, disposable paper products meet the needs of Romanian consumers in unexpected ways. For example, cotton wool remains a preferred option to towels in sanitary protection, tissues are frequently preferred to wipes or cotton buds, and toilet paper has multiple functionality – replacing paper tableware, tissues and kitchen towels. However, given the increasing product diversification, sustained by an accelerating emancipation among consumers, especially urban ones, the sectors are tending to gain their natural functionality.
Table of contents
DISPOSABLE PAPER PRODUCTS IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Demand for Highly Multifunctional Kitchen Towels Keeps on Rising
Rural Consumption Not Yet Sustained by Corporate Efforts
Traditionally "Mixed Up" Consumer Purchasing Habits Become More Normal
KEY TRENDS AND DEVELOPMENTS
Continuously Ageing Population Highlights Specific Consumption Trends
Urban to Rural Is a Deep Breach to be Overcome
Dynamic Economic Growth in Romania Leads to Dramatic Appreciation of the Currency
Modern Retailing Drives Up Novelty and Diversification
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-2006
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ROMANIA
ASIL SRL - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Asil SRL: Key Facts
Summary 2 Asil SRL: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Asil SRL: Competitive Position 2006
COMCEH SA - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Comceh SA: Key Facts
Summary 5 Comceh SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 6 Comceh SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Comceh SA: Competitive Position 2006
MONTE BIANCO SA - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Monte Bianco SA: Key Facts
Summary 9 Monte Bianco SA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 10 Monte Bianco SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Monte Bianco SA: Competitive Position 2006
PEHART TEC SA - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Pehart Tec SA: Key Facts
Summary 13 Pehart Tec SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Pehart Tec SA: Competitive Position 2006
VRANCART SA - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Vrancart SA: Key Facts
Summary 16 Vrancart SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 17 Vrancart SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Vrancart SA: Competitive Position 2006
SANITARY PROTECTION IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 18 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 19 Sanitary Protection Retail Company Shares 2002-2006
Table 20 Sanitary Protection Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 25 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Incontinence Products: Value 2001-2006
Table 30 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 31 Retail Sales of Light vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 32 Incontinence Products Retail Company Shares 2002-2006
Table 33 Incontinence Products Retail Brand Shares 2003-2006
Table 34 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 38 Wipes Retail Company Shares 2002-2006
Table 39 Wipes Retail Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 44 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 45 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2001-2006
Table 49 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 50 Retail Sales of Wet vs Dry Toilet Paper 2003-2006
Table 51 Toilet Paper Retail Company Shares 2002-2006
Table 52 Toilet Paper Retail Brand Shares 2003-2006
Table 53 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 54 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 56 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 57 Tissues Retail Company Shares 2002-2006
Table 58 Tissues Retail Brand Shares 2003-2006
Table 59 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 60 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Kitchen Towels: Value 2001-2006
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 63 Kitchen Towels Retail Company Shares 2002-2006
Table 64 Kitchen Towels Retail Brand Shares 2003-2006
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 69 Paper Tableware Retail Company Shares 2002-2006
Table 70 Paper Tableware Retail Brand Shares 2003-2006
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011