Disposable Paper Products in Romania
Euromonitor International's Disposable Paper Products in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 97 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products remains a mix of tradition and novelties in 2007
In 2007 the Romanian disposable paper products market continued to be characterised by traditional toilet paper and the fast growing kitchen towels, wipes and incontinence product sectors. Toilet paper remained the only disposable paper product used by all income categories, regardless of age or region. Meanwhile, the emerging sectors, despite their excellent evolution, retained a small share as only a limited number of the population became loyal consumers. Thus, it is still common in the country to find multiple usages for the most popular disposable paper products, for example cotton wool remains an alternative option to towels in sanitary protection, tissues are frequently preferred to wipes or cotton buds and toilet paper has multiple uses, from tableware to tissues or kitchen towels.
Higher disposable incomes contribute to the good performance
The excellent performance of disposable paper products in 2007 was the result of the country’s economic recovery which has brought about higher disposable incomes and thus increased purchasing power. This, combined with a growing and diversified product range, contributed to the increasing consumer interest in better-quality products as demand was more focused on satisfying needs and convenience rather than on lower prices. As a result, nappies/diapers/pants and toilet paper maintained their leading positions in terms of value sales while kitchen towels saw the strongest growth thanks to the products’ increasing popularity in urban households, not only for kitchen activities but also for general household cleaning purposes.
Undisputable dominance of Procter & Gamble and Pampers in 2007
Multinationals Procter & Gamble and SCA Hygiene retained their leading positions in 2007, way ahead of other foreign players and domestic producers. This leadership was the result of dominance of the largest sectors nappies/diapers/pants, sanitary protection and toilet paper, which together accounted for more than an 80% value share of total disposable paper products in 2007. On the other hand, domestic producers improved their competitive positions, especially in the smaller but more dynamic emerging sectors like kitchen towels and tissues.
Large retailers the most active distribution channel
The expansion of large multinational retailers played an important role in the strong performance of disposable paper products. Traditional and independent grocery retailers, however, continued to be the dominant channels in 2007 due to their strong penetration in the majority of cities and in rural areas where large chains are absent. In these areas, small grocery retailers are the norm and there is little chance that these would lose their authority over the forecast period despite the excellent dynamics of supermarkets/hypermarkets in large urban areas.
Changing lifestyles will help determine future performance
Higher incomes are expected to contribute to significant changes in lifestyle, especially among urban consumers, who are more educated and are expected to use paper products for their original function. At the same time, the market is moving towards maturity, explained by the fact that the most significant sectors in terms of value already benefit from a traditional presence in Romania and are likely to contribute to a lower growth rate over the forecast period. On the other hand, the contrast between the rural and urban markets in Romania will decrease, thus leading to a broader consumer base to sustain market growth.
Table of contents
DISPOSABLE PAPER PRODUCTS IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products remains a mix of tradition and novelties in 2007
Higher disposable incomes contribute to the good performance
Undisputable dominance of Procter & Gamble and Pampers in 2007
Large retailers the most active distribution channel
Changing lifestyles will help determine future performance
KEY TRENDS AND DEVELOPMENTS
Strong competition stimulates growth
Ageing population impacts consumption trends
Rural areas offer strong growth potential
Higher disposable incomes positively impact market growth
Performance sustained by the expansion of modern retailing
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
ASIL SRL - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Asil SRL: Key Facts
Summary 3 Asil SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Asil SRL: Competitive Position 2007
COMCEH SA - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Comceh SA: Key Facts
Summary 6 Comceh SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Comceh SA: Competitive Position 2007
MONTE BIANCO SA - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Monte Bianco SA: Key Facts
Summary 9 Monte Bianco SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Monte Bianco SA: Competitive Position 2006
PAPER PLUS SRL - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Paper Plus SRL: Key Facts
Summary 12 Paper plus SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PEHART SA - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Pehart SA: Key Facts
Summary 14 Pehart SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Pehart SA: Competitive Position 2007
VRANCART SA - DISPOSABLE PAPER PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Vrancart SA: Key Facts
Summary 17 Vrancart SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Vrancart SA: Competitive Position 2006
SANITARY PROTECTION IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 18 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 19 Sanitary Protection Retail Company Shares 2003-2007
Table 20 Sanitary Protection Retail Brand Shares 2004-2007
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 25 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Incontinence Products: Value 2002-2007
Table 30 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 32 Incontinence Products Retail Company Shares 2003-2007
Table 33 Incontinence Products Retail Brand Shares 2004-2007
Table 34 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 38 Wipes Retail Company Shares 2003-2007
Table 39 Wipes Retail Brand Shares 2004-2007
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 45 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 46 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2002-2007
Table 50 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 52 Toilet Paper Retail Company Shares 2003-2007
Table 53 Toilet Paper Retail Brand Shares 2004-2007
Table 54 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 58 Tissues Retail Company Shares 2003-2007
Table 59 Tissues Retail Brand Shares 2004-2007
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2002-2007
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 64 Kitchen Towels Retail Company Shares 2003-2007
Table 65 Kitchen Towels Retail Brand Shares 2004-2007
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 70 Paper Tableware Retail Company Shares 2003-2007
Table 71 Paper Tableware Retail Brand Shares 2004-2007
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012