Disposable Paper Products in Russia
Euromonitor International's Disposable Paper Products in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 107 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Nappies/diapers/pants and wipes drive overall growth
In 2006 retail disposable paper products achieved current value growth of 22% on the previous year. Wipes and nappies/diapers/pants were the main sectors behind this performance. Due to improving purchasing power over the review period, parents have been increasingly able to afford disposable nappies and diapers. The great convenience that nappies/diapers offer is the second important factor underpinning demand. An increasing number of parents use disposable nappies on their babies at least during the night or when going out. The further penetration of wipes in Russian households continues to grow thanks to growing consumer awareness of the convenience offered by these products. More sophisticated demand, underpinned by rising incomes, ensures continuing growth in penetration. The improving culture of household care is also contributing to this developing trend. Consumers are increasingly choosing cleaning wipes when it comes to tidying up.
More expensive and innovative disposable paper products enjoy increasing demand
Consumer purchasing patterns are shifting towards more expensive and higher-quality disposable paper products. This is due to the improving economy and thus the rising purchasing power of the Russian population. This positive change is, however, mostly restricted to urban dwellers. As with many other industries, these urbanites are demanding more sophisticated disposable paper products at the same time. Manufacturers of disposable paper products are continuously introducing new features to their existing products, using fragrances, packaging design and size and colour to retain consumer interest. Russian consumers are far from brand loyal, although manufacturers are currently trying to cultivate this loyalty. By refreshing the look and feel of their products, they emphasise the brand name as well as the improved qualities of the products.
Leading brand names are foreign
Currently, the top manufacturers of disposable paper products in the country are foreign, such as Procter & Gamble, Kimberly-Clark and SCA Hygiene Products. However, only a few multinational companies have production facilities in Russia. This hampers the more rapid growth of disposable paper products as it prevents decreasing unit prices. Locally produced disposable paper products are often of low quality due to the outdated equipment used in existing factories as well as due to the low quality of raw materials available. Yet, more and more multinational companies are choosing to have production facilities in Russia. Local wages are lower than in the West and transport costs are also taken into consideration. The investment climate in Russia over the last two years has been gradually improving. However, the relatively low purchasing power of the population, the high potential vulnerability of the economy associated with heavy dependence on world market prices for Russian raw material exports, bureaucracy, corruption, undeveloped and constantly changing legislation, and controversial business practices are still the key barriers to investment growth. The degree of local competition appears to have more of an effect than national competition, suggesting that markets are geographically segmented. Better transportation infrastructure appears to turn potential DPP market competition into actual competition. The results suggest that a reduction in import barriers, investment in transportation infrastructure, and elimination of interregional administrative trade barriers would stimulate the overall growth in the market.
Retail distribution defines competitive environment
The rapid development of chained retailers in Russia, focusing on provincial areas towards the end of the review period, is changing the distribution pattern. Small manufacturing companies are increasingly under pressure from strong retailers. Wholesale channels are losing their strength in favour of discounters, while independent food stores are being hit by hypermarkets/supermarkets. An increasing volume of sanitary protection is being sold through discounters and supermarkets/hypermarkets. Economy disposable paper products such as napkins and toilet paper are still sold at open markets, however. The stronger position of the new distribution channels will lead to a greater emphasis on value for money in disposable paper products over the forecast period, while low-quality products will be pushed out of retail chains. Tougher competition amongst the large players will result in a price drop. Economy products are likely to be increasingly occupied by large manufacturers, which will drive smaller players out. Economy disposable paper products will also be increasingly represented by mass products of acceptable quality. Mid-priced disposable paper products are expected to increase in quality also thanks to tougher competition and a wider range of varieties being offered. Supermarkets and hypermarkets are now looking for opportunities in provincial areas. Provincial cities will further see the entrance of retail chains providing a greater range of branded disposable paper products across the country.
Rising incomes will drive overall performance
Improving macroeconomic indicators such as a declining inflation rate and rising constant value incomes are resulting in more sophisticated demand for disposable paper products in Russia. The current per capita consumption of disposable paper products is rather low in Russia in comparison to Western countries. The use of textile equivalents to disposable paper products is still strong in the country. Moreover, disposable products are not affordable to a large group of consumers due to high prices in comparison with average wages. However, the improving economy offers great potential for disposable paper products, especially wipes and nappies/diapers over the forecast period and experts predict strong growth in per capita consumption over that time.
Table of contents
DISPOSABLE PAPER PRODUCTS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Nappies/diapers/pants and wipes drive overall growth
More expensive and innovative disposable paper products enjoy increasing demand
Leading brand names are foreign
Retail distribution defines competitive environment
Rising incomes will drive overall performance
KEY TRENDS AND DEVELOPMENTS
Wipes and nappies/diapers/pants to drive future growth
Premium product sales are on the increase across all sectors
More multinationals consider local production
Various product innovations are expected to keep consumer demand high
Demand for private label products is still developing
CITY KEY TRENDS AND DEVELOPMENTS
MOSCOW
St Petersburg
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by City: Value 2001-2006
Table 13 Retail Sales of Disposable Paper Products by City: % Value Growth 2001-2006
Table 14 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 15 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 17 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
Table 18 Forecast Retail Sales of Disposable Paper Products by City: Value 2006-2011
Table 19 Forecast Retail Sales of Disposable Paper Products by City: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - RUSSIA
BEIERSDORF OOO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Beiersdorf OOO: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 2 Beiersdorf OOO: Competitive Position 2006
BELLA-TZMO ZAO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Bella-TZMO ZAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bella-TZMO ZAO: Competitive Position 2005
GEORGIA-PACIFIC ZAO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Georgia-Pacific ZAO: Key Facts
Summary 6 Georgia-Pacific ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Georgia-Pacific ZAO: Competitive Position 2006
JOHNSON & JOHNSON (RUSSIA) LTD - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Johnson & Johnson (Russia) Ltd: Key Facts
Summary 9 Johnson & Johnson (Russia) Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Johnson & Johnson (Russia) Ltd: Competitive Position 2006
KIMBERLY-CLARK OOO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kimberly-Clark OOO: Key Facts
Summary 12 Kimberly-Clark OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Kimberly-Clark: Competitive Position 2006
MULTIMEX TRADE OOO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Multimex: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Multimex: Competitive Position 2006
PROCTER & GAMBLE OOO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Procter & Gamble OOO: Key Facts
Summary 17 Procter & Gamble OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Procter & Gamble OOO: Competitive Position 2006
SCA HYGIENE PRODUCTS OOO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 SCA Hygiene Products OOO: Key Facts
Summary 20 SCA Hygiene Products OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 SCA Hygiene Products OOO: Competitive Position 2006
SYKTYVKAR TISSUE GROUP LTD - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Syktyvkar Tissue Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TSEPRUS OOO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Tseprus OOO: Key Facts
Summary 24 Tseprus OOO: Operational Indicators 2004-2005
Summary 25 Tseprus OOO: Production Statistics 2004
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Tseprus OOO: Competitive Position 2006
SANITARY PROTECTION IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 21 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 22 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 23 Sanitary Protection Retail Company Shares 2002-2006
Table 24 Sanitary Protection Retail Brand Shares 2003-2006
Table 25 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 26 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 28 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 29 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 30 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Retail Sales of Incontinence Products: Value 2001-2006
Table 34 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 35 Incontinence Products Retail Company Shares 2002-2006
Table 36 Incontinence Products Retail Brand Shares 2003-2006
Table 37 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 38 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 40 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 41 Wipes Retail Company Shares 2002-2006
Table 42 Wipes Retail Brand Shares 2003-2006
Table 43 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 44 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 46 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 47 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 48 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 49 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 50 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Toilet Paper: Value 2001-2006
Table 52 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 53 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 54 Toilet Paper Retail Company Shares 2002-2006
Table 55 Toilet Paper Retail Brand Shares 2003-2006
Table 56 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 57 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 59 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 60 Tissues Retail Company Shares 2002-2006
Table 61 Tissues Retail Brand Shares 2003-2006
Table 62 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 63 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Retail Sales of Kitchen Towels: Value 2001-2006
Table 65 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 66 Kitchen Towels Retail Company Shares 2002-2006
Table 67 Kitchen Towels Retail Brand Shares 2003-2006
Table 68 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 69 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 71 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 72 Paper Tableware Retail Company Shares 2002-2006
Table 73 Paper Tableware Retail Brand Shares 2003-2006
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 75 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 78 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 79 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 81 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011