Disposable Paper Products in Russia
Euromonitor International's Disposable Paper Products in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 99 | Publication date: Aug 2008
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- Get insight into trends in market performance
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- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
All categories register current value growth in 2007
In 2007, current value growth of retail disposable paper products remained strong. Most categories registered fast growth, although some did so from a low sales base. The fastest growing categories, nappies/diapers/pants, wipes, and sanitary protection, continued to record double-digit current value growth in 2007. Toilet paper registered strong single-digit current value growth in 2007
A variety of factors drive growth
Several factors underpinned growth in disposable paper products in Russia: a wider appreciation of higher hygienic standards was boosted by manufacturers’ advertising campaigns, an increase in the birth rate and wider availability of products in retail outlets. Some analysts indulged by state bodies are prone to quote growing consumer purchasing power as the main reason for growth although their opponents attribute some of the observed increase in consumer spending to the perceived cultural habits of the country’s population. These habits include a perceived propensity to squander money to foster an image of belonging to a higher social class.
Multinationals lead, though local players remain competitive in some categories
Large multinationals lead in categories comprised of more complex products requiring sophisticated equipment to manufacture, for example nappies/diapers/pants, incontinence products, sanitary protection and premium products in other disposable paper product categories. Such equipment is expensive and even though Russian entrepreneurs are increasingly able to raise the funds to purchasing it, they have not proved able to launch and successfully maintain modern lean production processes, meet specific quality standards, then market the products to gain sizeable company or brand shares. Russian companies are strong in categories that offer relatively easy to manufacture products, for example low quality toilet paper, napkins, basic wet wipes etc. Sales of low quality toilet paper and napkins are still considerable, as a large part of local population remain reluctant to purchase expensive products by multinationals. Yet there are very few domestic brands of toilet paper, and the only one, Naberezhniye Chelny KBK ZAO, distributes nationwide.
Retail distribution helps shape the competitive landscape
The rapid development of chained retailers in Russia, which reached provincial areas by the end of the review period, is changing the patterns of distribution in disposable paper products. Small manufacturing companies are increasingly under pressure from strong retailers. Wholesalers are losing out to discounters, while independent small grocers are being hit by the development of supermarkets/hypermarkets. Low quality disposable paper products such as economy napkins and toilet paper are still distributed through outdoor markets, however. The stronger bargaining and geographic position of new, large modern retailers will lead to a greater emphasis on value for money disposable paper products over the forecast period, while low quality products will be pushed out of retail chains. Large manufacturers are increasingly likely to occupy themselves with economy products, which will drive out smaller players. This trend should improve the quality of mass products. Mid-priced disposable paper products are also expected to increase in quality, thanks to fiercer competition and wider product ranges.
Rising consumer income will drive overall performance
Improving macroeconomic indicators such as a declining inflation rate and rising constant value income are resulting in a more sophisticated demand for disposable paper products in Russia. The current per capita consumption of disposable paper products is rather low in Russia in comparison to Western countries. The use of textile alternatives to disposable paper products is still strong in the country. Moreover, disposable paper products are not affordable to a large proportion of consumers, due to their high prices in relation to average income. However, the growing Russian economy offers great potential for disposable paper products, especially wipes and nappies/diapers, and industry experts predict strong growth in per capita consumption over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
All categories register current value growth in 2007
Multinationals lead, though local players remain competitive in some categories
Retail distribution helps shape the competitive landscape
Rising consumer income will drive overall performance
KEY TRENDS AND DEVELOPMENTS
Ecological Awareness
Urbanisation
Changing retail landscape shapes demand for private label products
The economy and reversing the demographic meltdown
CITY KEY TRENDS AND DEVELOPMENTS - MOSCOW
Trends
Competitive Landscape
Prospects
CITY KEY TRENDS AND DEVELOPMENTS – ST PETERSBURG
Trends
Competitive Landscape
Prospects
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by City: Value 2002-2007
Table 13 Retail Sales of Disposable Paper Products by City: % Value Growth 2002-2007
Table 14 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 15 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 17 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
Table 18 Forecast Retail Sales of Disposable Paper Products by City: Value 2007-2012
Table 19 Forecast Retail Sales of Disposable Paper Products by City: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
METSä TISSUE OYJ - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Metsä Tissue Oyj: Key Facts
Summary 3 Metsä Tissue Oyj: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Metsä Tissue Oyj: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Metsä Tissue Oyj: Competitive Position 2007
MOSKOVSKAYA FABRIKA VLAZHNYKH SALFETOK ZAO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Moskovskaya Fabrika Vlazhnykh Salfetok ZAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NABEREZHNIYE CHELNY KBK ZAO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Naberezhniye Chelny KBK ZAO: Key Facts
Summary 8 Naberezhniye Chelny KBK ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Naberezhniye Chelny KBK ZAO: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Naberezhniye Chelny KBK ZAO: Competitive Position 2007
SOLFI - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Solfi: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Solfi: Competitive Position 2007
SYASKYI TSBK ZAO - DISPOSABLE PAPER PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Syas'kyi TsBK ZAO: Key Facts
Summary 14 Syas'kyi TsBK ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Syas'kyi TsBK ZAO: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Syas'kyi TsBK ZAO: Competitive Position 2007
SANITARY PROTECTION IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 21 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 22 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 23 Sanitary Protection Retail Company Shares 2003-2007
Table 24 Sanitary Protection Retail Brand Shares 2004-2007
Table 25 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 26 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 28 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 29 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 30 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Retail Sales of Incontinence Products: Value 2002-2007
Table 34 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 35 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 36 Incontinence Products Retail Company Shares 2003-2007
Table 37 Incontinence Products Retail Brand Shares 2004-2007
Table 38 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 39 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 41 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 42 Wipes Retail Company Shares 2003-2007
Table 43 Wipes Retail Brand Shares 2004-2007
Table 44 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 45 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 47 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 48 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 49 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 50 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 51 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 52 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Retail Sales of Toilet Paper: Value 2002-2007
Table 54 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 55 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 56 Toilet Paper Retail Company Shares 2003-2007
Table 57 Toilet Paper Retail Brand Shares 2004-2007
Table 58 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 59 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 61 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 62 Tissues Retail Company Shares 2003-2007
Table 63 Tissues Retail Brand Shares 2004-2007
Table 64 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 65 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Retail Sales of Kitchen Towels: Value 2002-2007
Table 67 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 68 Kitchen Towels Retail Company Shares 2003-2007
Table 69 Kitchen Towels Retail Brand Shares 2004-2007
Table 70 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 71 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 73 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 74 Paper Tableware Retail Company Shares 2003-2007
Table 75 Paper Tableware Retail Brand Shares 2004-2007
Table 76 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 77 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 79 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 80 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 81 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 82 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 83 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012