Disposable Paper Products in Saudi Arabia
Euromonitor International's Disposable Paper Products in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 99 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Value sales growth slowed down in 2006 due to a price decrease in sanitary protection
Retail disposable paper products in Saudi Arabia is highly developed and well established. The market continued growing steadily in volume terms, at around 4-5% in 2006. Demographic factors, a booming economy, which led to healthy increase in per capita income, climatic conditions and better activities conducted by leading disposable paper product companies all contributed to this healthy performance.
The current value growth rate slowed to 3% in 2006 as a result of the sharp decline in unit prices of sanitary protection. In 2006, sales of the latter declined by more than 2% as a result of the 20% price decrease which affected the leading brands in ultra-thin towels with wings. Apart from this decline all other sectors continued to grow very healthily with major advances demonstrated in well-established and leading sectors like nappies/diapers/pants and tissues due to price stability and growing demand for products with added-value features, as well as emerging sectors like wipes, kitchen towels and incontinence products. The latter appeared most dynamic in 2006 with its value sales up more than 34% thanks to improved distribution and increased penetration of many locally-produced brands introduced to the market over the review period.
Stronger presence for multinationals with Uni-Charm acquiring Gulf Hygienic Industries
Sales in Saudi Arabia remained highly concentrated where the top-three players captured 70% of total value sales in 2006. Multinationals with joint ventures accounted for the majority share – Modern Products Co (joint venture with Procter & Gamble) and Olayan Kimberly-Clark Arabia Co (joint venture between Kimberly-Clark Corp and the Olayan Group). This lucrative industry encouraged other multinationals such as Uni-Charm Corp to enter this market. During the very late part of 2005 the company acquired 51% share of Gulf Hygienic Industries, one of the leading and best-performing companies during the review period. However, local Saudi manufacturers were also able secure good market sales shares and to increase in strength and product sophistication over the review period. National Paper Products Co (Napco) and Hygienic Paper Co Ltd (Fine) were the largest among them and featured among the leading companies in this market.
Sales of AFH products continued growing at healthier rate than retail
AFH disposable paper products sales were more dynamic than retail with 6% value sales growth in 2006. All products within the AFH industry registered very strong volume and value growth rates. The strong growth was a result of many factors including the increase in per capita income, the continued increase in the number of fast food restaurant chains and the increase in government and private hospitals. In addition, the development of the local tourism industry, the continual increase in the number of people visiting the country during Al Hajj and Omrah seasons and the changes in Saudi lifestyle with a growing trend towards eating out, were also factors that boosted AFH sales of disposable paper products in 2006.
Sales growth forecast to be at a healthier rate than during the review period
Euromonitor International expects Saudi disposable paper products to grow at a faster rate in the forecast period than during the review period. Sanitary protection will completely recover and all other sectors are predicted to continue growing steadily with further expansion in per capita consumption to happen prior to sectors reaching maturity levels. Unit prices are unlikely to show any decline over the forecast period and growing demand for products with added features is projected to continue to drive value sales at healthier rates than those witnessed during the review period. As a continuation to the trend demonstrated over 2005/2006 all macro and demographic factors including the booming economy, the high population and household growth rates, along with development in retailing structure will be very favourable and are likely to be the most prominent factors driving growth during the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SAUDI ARABIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Value sales growth slowed down in 2006 due to a price decrease in sanitary protection
Stronger presence for multinationals with Uni-Charm acquiring Gulf Hygienic Industries
Sales of AFH products continued growing at healthier rate than retail
Sales growth forecast to be at a healthier rate than during the review period
KEY TRENDS AND DEVELOPMENTS
Stronger economy and further increase in per capita income and disposal spur healthier performance across many sectors in 2006
Unit prices showed more stability across much of DPP, but not in sanitary protection
Demographic factors boost disposable paper products
Booming supermarkets/hypermarkets affect disposable paper products sales favourably
Spending on advertising, promotion and new product development increases
International companies still dominant but local suppliers and private label products showed continual progress
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-2006
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
Retail
Away-from-home (AFH)
LOCAL COMPANY PROFILES - SAUDI ARABIA
HYGIENIC PAPER CO LTD (FINE) - DISPOSABLE PAPER PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Hygienic Paper Co Ltd (Fine): Key Facts
Summary 2 Hygienic Paper Co Ltd (Fine): Operational Indicators (Year end 31 December)
COMPANY BACKGROUND
PRODUCTION
Summary 3 Hygienic Paper Co Ltd (Fine): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Hygienic Paper Co Ltd (Fine): Competitive Position 2006
NATIONAL MEDICAL PRODUCTS, THE - DISPOSABLE PAPER PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 National Medical Products Co, The: Key Facts
Summary 6 National Medical Products Co, The: Operational Indicators (Year end 31 December)
COMPANY BACKGROUND
PRODUCTION
Summary 7 National Medical Products Co, The: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 National Medical Products Co, The: Competitive Position 2006
NATIONAL PAPER PRODUCTS CO - DISPOSABLE PAPER PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 National Paper Products Co (NAPCO): Key Facts
Summary 10 National Paper Products Co (NAPCO) – Consumer Product Division: Operational Indicators (Year end 31 December)
COMPANY BACKGROUND
PRODUCTION
Summary 11 National Paper Products Co (NAPCO) – Consumer Products Division 2006
COMPETITIVE POSITIONING
Summary 12 National Paper Products Co (NAPCO): Competitive Position 2006
PAPER PRODUCTS CO - DISPOSABLE PAPER PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Paper Products Co: Key Facts
Summary 14 Paper Products Co: Operational Indicators (Year end 31 December)
COMPANY BACKGROUND
PRODUCTION
Summary 15 Paper Products Co: Production 2006
COMPETITIVE POSITIONING
Summary 16 Paper Products Co: Competitive Position 2006
UNI-CHARM GULF HYGIENIC INDUSTRIES LTD - DISPOSABLE PAPER PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Uni-Charm Gulf Hygienic Industries Ltd: Key Facts
Summary 18 Uni-Charm Gulf Hygienic Industries Ltd: Operational Indicators (Year end 31 December)
COMPANY BACKGROUND
PRODUCTION
Summary 19 Uni-Charm Gulf Hygienic Industries Ltd: Production 2006
COMPETITIVE POSITIONING
Summary 20 Uni-Charm Gulf Hygienic Industries Ltd: Competitive Position 2006
SANITARY PROTECTION IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011