Disposable
Disposable Paper Products

Disposable Paper Products in Serbia

Serbia

Euromonitor International's Disposable Paper Products in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 87  |  Publication date: Jul 2009
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Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

Disposable paper market in Serbia continues to develop

Foreign disposable paper products brands quickly penetrated the Serbian market from the beginning of this decade when trade embargos were lifted. Over the proceeding eight years, more modern and better quality disposable paper products started to dominate across the country. While foreign producers set the standards in terms of quality, package style, and usage; domestic producers hurried up to improve the quality of their goods with the goal of competing against multinational manufacturers. This phase of the market’s development is still obvious to Serbian consumers in 2009, who are benefitting from a more developed competitive environment.

Global economic crisis impacts Serbia during the latter months of 2008

The global economic crisis affected Serbian markets at the end of 2008. In 2009, the crisis will be more apparent and will force producers to adapt to the new situation. In many disposable paper products sectors, producers stared to offer economy brands with 10% free volume. It is expected that most companies will delay the launch of new premium products for at least for a year as consumers will be less likely to accept them in the current economic climate.

Competitive environment will intensify as number of producers, distributors, and retailers increases

The Serbian government is determined to create a competitive environment in a battle against monopoly; so the number of producers, distributors and retailers is increasing accordingly. This situation will benefit consumers who will be in a position to choose between products and to purchase them for reasonable prices as distributors’ and retailers’ mark-ups will be less significant.

New distribution channels are well accepted by consumers

Supermarkets and hypermarkets flooded Serbian cities during the review period. In some cities, the number of health and beauty specialist retailers also increased over the same period. Consequently, these channels became very popular among buyers of disposable paper products which increased the share of these outlets to the detriment of other channels, especially small grocery retailers. Internet retailers are becoming popular in the country as well. However, this channel is still limited by undeveloped e-banking and the small number of internet users.

Volume growth in most sectors will be slower over the forecast period compared to the review period

Most disposable paper products sectors in Serbia will be faced with slower value and volume growth rates over the forecast period compared to the review period when many sectors were expanding quickly and premiumisation was fast due to the penetration of foreign products. In 2009, many sectors are nearing saturation point in urban areas and some are in strong correlation with the population growth rate (which will be very slow over the forecast period). These factors, combined with the economic crisis indicate that volume growth in most sectors will be slow over the forecast period.

Table of contents

DISPOSABLE PAPER PRODUCTS IN SERBIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Disposable paper market in Serbia continues to develop

Global economic crisis impacts Serbia during the latter months of 2008

Competitive environment will intensify as number of producers, distributors, and retailers increases

New distribution channels are well accepted by consumers

Volume growth in most sectors will be slower over the forecast period compared to the review period

MARKET INDICATORS

Table 1 Birth Rates 2003-2008

Table 2 Infant Population 2003-2008

Table 3 Female Population by Age 2003-2008

Table 4 Total Population by Age 2003-2008

Table 5 Households 2003-2008

Table 6 Forecast Infant Population 2008-2013

Table 7 Forecast Female Population by Age 2008-2013

Table 8 Forecast Total Population by Age 2008-2013

Table 9 Forecast Households 2008-2013

MARKET DATA

Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008

Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

SANITARY PROTECTION

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008

Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008

Table 18 Sanitary Protection Retail Company Shares 2004-2008

Table 19 Sanitary Protection Retail Brand Shares 2005-2008

Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013

Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013

NAPPIES/DIAPERS/PANTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008

Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008

Table 24 Nappies/Diapers/Pants Retail Company Shares 2004-2008

Table 25 Nappies/Diapers/Pants Retail Brand Shares 2005-2008

Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013

Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013

INCONTINENCE PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 28 Retail Sales of Incontinence Products by Subsector: Value 2003-2008

Table 29 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008

Table 30 Incontinence Products Retail Company Shares 2004-2008

Table 31 Incontinence Products Retail Brand Shares 2005-2008

Table 32 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013

Table 33 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013

WIPES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 34 Retail Sales of Wipes by Subsector: Value 2003-2008

Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008

Table 36 Wipes Retail Company Shares 2004-2008

Table 37 Wipes Retail Brand Shares 2005-2008

Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013

Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013

COTTON WOOL/BUDS/PADS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 40 Retail Sales of Cotton Wool/Buds: Value 2003-2008

Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008

Table 42 Cotton Wool/Buds Retail Company Shares 2004-2008

Table 43 Cotton Wool/Buds Retail Brand Shares 2005-2008

Table 44 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013

Table 45 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013

TOILET PAPER

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 46 Retail Sales of Toilet Paper: Value 2003-2008

Table 47 Retail Sales of Toilet Paper: % Value Growth 2003-2008

Table 48 Toilet Paper Retail Company Shares 2004-2008

Table 49 Toilet Paper Retail Brand Shares 2005-2008

Table 50 Forecast Retail Sales of Toilet Paper: Value 2008-2013

Table 51 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013

TISSUES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 52 Retail Sales of Tissues by Subsector: Value 2003-2008

Table 53 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008

Table 54 Tissues Retail Company Shares 2004-2008

Table 55 Tissues Retail Brand Shares 2005-2008

Table 56 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013

Table 57 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013

KITCHEN TOWELS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 58 Retail Sales of Kitchen Towels: Value 2003-2008

Table 59 Retail Sales of Kitchen Towels: % Value Growth 2003-2008

Table 60 Retail Sales of Kitchen Towels: Value 2003-2008

Table 61 Retail Sales of Kitchen Towels: % Value Growth 2003-2008

Table 62 Kitchen Towels Retail Company Shares 2004-2008

Table 63 Kitchen Towels Retail Brand Shares 2005-2008

Table 64 Forecast Retail Sales of Kitchen Towels: Value 2008-2013

Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013

PAPER TABLEWARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 66 Retail Sales of Paper Tableware by Subsector: Value 2003-2008

Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008

Table 68 Paper Tableware Retail Company Shares 2004-2008

Table 69 Paper Tableware Retail Brand Shares 2005-2008

Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013

Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013

AWAY-FROM-HOME (AFH) PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007

Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013

DRENIKND DOO

Strategic Direction

Key Facts

Summary 2 DrenikND doo: Key Facts

Summary 3 DrenikND doo: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 DrenikND doo: Competitive Position 2008

LOMAX & CO

Strategic Direction

Key Facts

Summary 5 Lomax & Co: Key Facts

Summary 6 Lomax & Co: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Summary Lomax & Co: Competitive Position 2008

PALOMA DD

Strategic Direction

Key Facts

Summary 8 Paloma dd Key Facts

Summary 9 Paloma dd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Paloma dd: Competitive Position 2008

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