Disposable Paper Products in Serbia
Euromonitor International's Disposable Paper Products in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 170 | Publication date: Jul 2009
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- Get insight into trends in market performance
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- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper market in Serbia continues to develop
Foreign disposable paper products brands quickly penetrated the Serbian market from the beginning of this decade when trade embargos were lifted. Over the proceeding eight years, more modern and better quality disposable paper products started to dominate across the country. While foreign producers set the standards in terms of quality, package style, and usage; domestic producers hurried up to improve the quality of their goods with the goal of competing against multinational manufacturers. This phase of the market’s development is still obvious to Serbian consumers in 2009, who are benefitting from a more developed competitive environment.
Global economic crisis impacts Serbia during the latter months of 2008
The global economic crisis affected Serbian markets at the end of 2008. In 2009, the crisis will be more apparent and will force producers to adapt to the new situation. In many disposable paper products sectors, producers stared to offer economy brands with 10% free volume. It is expected that most companies will delay the launch of new premium products for at least for a year as consumers will be less likely to accept them in the current economic climate.
Competitive environment will intensify as number of producers, distributors, and retailers increases
The Serbian government is determined to create a competitive environment in a battle against monopoly; so the number of producers, distributors and retailers is increasing accordingly. This situation will benefit consumers who will be in a position to choose between products and to purchase them for reasonable prices as distributors’ and retailers’ mark-ups will be less significant.
New distribution channels are well accepted by consumers
Supermarkets and hypermarkets flooded Serbian cities during the review period. In some cities, the number of health and beauty specialist retailers also increased over the same period. Consequently, these channels became very popular among buyers of disposable paper products which increased the share of these outlets to the detriment of other channels, especially small grocery retailers. Internet retailers are becoming popular in the country as well. However, this channel is still limited by undeveloped e-banking and the small number of internet users.
Volume growth in most sectors will be slower over the forecast period compared to the review period
Most disposable paper products sectors in Serbia will be faced with slower value and volume growth rates over the forecast period compared to the review period when many sectors were expanding quickly and premiumisation was fast due to the penetration of foreign products. In 2009, many sectors are nearing saturation point in urban areas and some are in strong correlation with the population growth rate (which will be very slow over the forecast period). These factors, combined with the economic crisis indicate that volume growth in most sectors will be slow over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SERBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper market in Serbia continues to develop
Global economic crisis impacts Serbia during the latter months of 2008
Competitive environment will intensify as number of producers, distributors, and retailers increases
New distribution channels are well accepted by consumers
Volume growth in most sectors will be slower over the forecast period compared to the review period
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 18 Sanitary Protection Retail Company Shares 2004-2008
Table 19 Sanitary Protection Retail Brand Shares 2005-2008
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 24 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 29 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 30 Incontinence Products Retail Company Shares 2004-2008
Table 31 Incontinence Products Retail Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 36 Wipes Retail Company Shares 2004-2008
Table 37 Wipes Retail Brand Shares 2005-2008
Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 42 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 43 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 44 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 45 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Toilet Paper: Value 2003-2008
Table 47 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 48 Toilet Paper Retail Company Shares 2004-2008
Table 49 Toilet Paper Retail Brand Shares 2005-2008
Table 50 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 51 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 53 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 54 Tissues Retail Company Shares 2004-2008
Table 55 Tissues Retail Brand Shares 2005-2008
Table 56 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 57 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Retail Sales of Kitchen Towels: Value 2003-2008
Table 59 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 60 Kitchen Towels Retail Company Shares 2004-2008
Table 61 Kitchen Towels Retail Brand Shares 2005-2008
Table 62 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 63 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 65 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 66 Paper Tableware Retail Company Shares 2004-2008
Table 67 Paper Tableware Retail Brand Shares 2005-2008
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 69 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 71 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 72 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 74 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 75 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DRENIKND DOO
Strategic Direction
Key Facts
Summary 2 DrenikND doo: Key Facts
Summary 3 DrenikND doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 DrenikND doo: Competitive Position 2008
LOMAX & CO
Strategic Direction
Key Facts
Summary 5 Lomax & Co: Key Facts
Summary 6 Lomax & Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Summary Lomax & Co: Competitive Position 2008
PALOMA DD
Strategic Direction
Key Facts
Summary 8 Paloma dd Key Facts
Summary 9 Paloma dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Paloma dd: Competitive Position 2008
DISPOSABLE PAPER PRODUCTS IN SERBIA
EXECUTIVE SUMMARY
Disposable paper market in Serbia continues to develop
Global economic crisis impacts Serbia during the latter months of 2008
Competitive environment will intensify as number of producers, distributors, and retailers increases
New distribution channels are well accepted by consumers
Volume growth in most sectors will be slower over the forecast period compared to the review period
MARKET INDICATORS
Table 76 Birth Rates 2003-2008
Table 77 Infant Population 2003-2008
Table 78 Female Population by Age 2003-2008
Table 79 Total Population by Age 2003-2008
Table 80 Households 2003-2008
Table 81 Forecast Infant Population 2008-2013
Table 82 Forecast Female Population by Age 2008-2013
Table 83 Forecast Total Population by Age 2008-2013
Table 84 Forecast Households 2008-2013
MARKET DATA
Table 85 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 86 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
Table 87 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 88 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 89 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 90 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
DEFINITIONS
Summary 11 Summary - Research Sources
LOCAL COMPANY PROFILES - SERBIA
DRENIKND DOO - DISPOSABLE PAPER PRODUCTS - SERBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Summary - DrenikND doo: Key Facts
Summary 13 Summary - DrenikND doo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Summary - DrenikND doo: Competitive Position 2008
LOMAX & CO - DISPOSABLE PAPER PRODUCTS - SERBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Summary - Lomax & Co: Key Facts
Summary 16 Summary - Lomax & Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Summary - Summary Lomax & Co: Competitive Position 2008
PALOMA DD - DISPOSABLE PAPER PRODUCTS - SERBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Summary - Paloma dd Key Facts
Summary 19 Summary - Paloma dd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Summary - Paloma dd: Competitive Position 2008
SANITARY PROTECTION IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 92 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 93 Sanitary Protection Retail Company Shares 2004-2008
Table 94 Sanitary Protection Retail Brand Shares 2005-2008
Table 95 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 96 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 98 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 99 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 100 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 101 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 102 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 104 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 105 Incontinence Products Retail Company Shares 2004-2008
Table 106 Incontinence Products Retail Brand Shares 2005-2008
Table 107 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 108 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 109 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 110 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 111 Wipes Retail Company Shares 2004-2008
Table 112 Wipes Retail Brand Shares 2005-2008
Table 113 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 114 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 116 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 117 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 118 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 119 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 120 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Retail Sales of Toilet Paper: Value 2003-2008
Table 122 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 123 Toilet Paper Retail Company Shares 2004-2008
Table 124 Toilet Paper Retail Brand Shares 2005-2008
Table 125 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 126 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 128 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 129 Tissues Retail Company Shares 2004-2008
Table 130 Tissues Retail Brand Shares 2005-2008
Table 131 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 132 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 133 Retail Sales of Kitchen Towels: Value 2003-2008
Table 134 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 135 Kitchen Towels Retail Company Shares 2004-2008
Table 136 Kitchen Towels Retail Brand Shares 2005-2008
Table 137 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 138 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 139 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 140 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 141 Paper Tableware Retail Company Shares 2004-2008
Table 142 Paper Tableware Retail Brand Shares 2005-2008
Table 143 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 144 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SERBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 145 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 146 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 147 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 148 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 149 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 150 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013