Disposable Paper Products in Serbia and Montenegro
Euromonitor International's Disposable Paper Products in Serbia and Montenegro market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 81 | Publication date: Mar 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Economic concerns lead to volume decline
High inflation resulted in volume sales decline for disposable paper products for much of the review period. This situation was exacerbated in 2005 by the National Bank introducing a restrictive monetary policy to reduce consumer bank loans and by uncertainty surrounding the future separation of Serbia and Montenegro. Consequently, consumers cut back on their spending in 2005 and volume sales declined almost across the board in disposable paper products.
Wipes grows due to strong branding and convenience
Wipes was the one product area to achieve good volume growth in 2005 over the previous year. The range of wipes on offer remains limited, but was supported by the use of strong umbrella brands and marketing from nappies/diapers/pants and cosmetics and toiletries, such as Procter & Gamble’s Pampers and Beiersdorf’s Nivea. Growing consumer interest in antibacterial general purpose wipes also assisted growth.
Domestic players competing well
Disposable paper products was led by domestic player DrenikND in 2005, with the company continuing to marginally gain value share over the previous year. DrenikND benefits from strong marketing and thus competed well with multinationals such as second-placed Procter & Gamble. The other leading domestic player Niva fared less well, however, due to a lack of investment and a subsequent lack of marketing and new product development budget.
Supermarkets/hypermarkets dominates with growing share
Supermarkets/hypermarkets was the dominant channel in disposable paper products throughout the review period and continued to gain share. The channel benefits from its wide range, pleasant shopping environment and frequent use of promotions, particularly in nappies/diapers/pants and sanitary protection. As income levels rise during the forecast period, the strength of supermarkets/hypermarkets is expected to assist in the growth of value-added niches.
Good growth for forecast period due to higher incomes
Following on from volume sales decline in the last four years of the review period, disposable paper products is expected to see good volume growth during the forecast period, supported by general improvements in the economy and in consumer income levels. Growth will also be assisted by disadvantaged consumers, including the elderly, disabled and new parents, seeing a rise in disposable income levels thanks to government initiatives. The re-entry of many lower-income consumers will result in toilet paper achieving the strongest absolute sales growth during the forecast period, while growing interest in value-added niches will result in strong percentage growth being seen in kitchen towels and wipes.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SERBIA AND MONTENEGRO : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic concerns lead to volume decline
Wipes grows due to strong branding and convenience
Domestic players competing well
Supermarkets/hypermarkets dominates with growing share
Good growth for forecast period due to higher incomes
KEY TRENDS AND DEVELOPMENTS
Consumer economic caution leads to volume decline
Strength of supermarkets/hypermarkets boosts value-added niches
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
FORECAST MARKET INDICATORS
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
FORECAST MARKET DATA
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 18 Sanitary Protection Retail Company Shares 2001-2005
Table 19 Sanitary Protection Retail Brand Shares 2002-2005
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 24 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Incontinence Products 2000-2005
Table 29 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 30 Incontinence Products Retail Company Shares 2001-2005
Table 31 Incontinence Products Retail Brand Shares 2002-2005
Table 32 Forecast Retail Sales of Incontinence Products 2005-2010
Table 33 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Wipes by Subsector 2000-2005
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 36 Wipes Retail Company Shares 2001-2005
Table 37 Wipes Retail Brand Shares 2002-2005
Table 38 Forecast Retail Sales of Wipes by Subsector 2005-2010
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Cotton Wool/Buds 2000-2005
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 42 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 43 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 44 Forecast Retail Sales of Cotton Wool/Buds 2005-2010
Table 45 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Toilet Paper: Value 2000-2005
Table 47 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 48 Toilet Paper Retail Company Shares 2001-2005
Table 49 Toilet Paper Retail Brand Shares 2002-2005
Table 50 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 51 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 53 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 54 Tissues Retail Company Shares 2001-2005
Table 55 Tissues Retail Brand Shares 2002-2005
Table 56 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 57 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 59 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 60 Tissues Retail Company Shares 2001-2005
Table 61 Tissues Retail Brand Shares 2002-2005
Table 62 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 63 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Retail Sales of Paper Tableware by Subsector 2000-2005
Table 65 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 66 Paper Tableware Retail Company Shares 2001-2005
Table 67 Paper Tableware Retail Brand Shares 2002-2005
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 69 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 71 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 72 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 73 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
NIVA OOD
Strategic Direction
Key Facts
Summary 1 Niva OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Niva OOD: Competitive Position 2005
PALOMA DD
Strategic Direction
Key Facts
Summary 3 Paloma dd: Key Facts
Summary 4 Paloma dd: Operational Indicators
Company Background
Production
Summary 5 Paloma dd: Production Statistics 2004
Competitive Positioning
Summary 6 Paloma dd: Competitive Position 2005