Disposable Paper Products in Singapore
Euromonitor International's Disposable Paper Products in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 88 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Discounts and promotions drive faster volume growth
Volume growth of disposable paper products was generally faster and stronger than value growth in 2008. This was, in part, due to the economic slowdown during late 2008 that drove consumers to seize the opportunities presented by promotions to purchase disposable paper products in bulk. Manufacturers also sought to increase their competitiveness in disposable paper products by bundling their products either as free gifts or extra volume packs, thus driving volume growth. Additionally, manufacturers featured their products at discounted prices on a regular basis to remain competitive.
Consumers seek out both high and low quality disposable paper products
Consumers in Singapore willingly traded quality for cheaper disposable paper products in order to save on household expenses, due to a restricted budget resulting from the economic slowdown in the country. This was largely applicable to products such as kitchen towels, as consumers perceived little difference across brands. However, they also showed interest in high quality disposable paper products despite being price-sensitive, and favoured low cost products for more personalised products, such as toilet paper and nappies/diapers/pants. This indicated that consumers tended to prefer higher quality disposable paper products that were for personal usage; meanwhile opting for lower quality disposable paper products for general purposes.
Kimberly-Clark (S) Pte Ltd continues to lead
There was increasing presence and popularity of domestic manufacturers in disposable paper products in Singapore in 2008, such as Tipex Trading Pte Ltd in tissues and toilet paper and Disposable Soft Goods (S) Pte Ltd in nappies/diapers/pants. Despite this, international manufacturers, such as Kimberly-Clark and Procter & Gamble (S) Pte Ltd continued to lead sales. Kimberly-Clark continued in the lead with its strong presence across various disposable paper products, including sanitary protection, nappies/diapers/pants, incontinence products, wipes, toilet paper, tissues, kitchen towels and paper tableware. This allowed the company’s brands, Kleenex, Huggies and Scott, to become familiar among consumers in Singapore, thus establishing Kimberly-Clark as a household name.
Supermarkets/hypermarkets remains the preferred retail channel
Supermarkets/hypermarkets in Singapore continued as the preferred retail channel for the purchase of disposable paper products. Retailers owning a range of private label disposable paper products made these available at the respective retail outlets. As a result, they were able to feature their products on promotions on a regular basis, such as including extra volume or free gifts. This attracted consumers, as it provided them with bargains, enabling them to purchase bulk disposable paper products. Despite supermarkets/hypermarkets being the preferred retail channel, health and beauty retailers increased in prominence for retail disposable paper products. Consumers found it convenient to make purchases of personal products at this type of distribution channel.
Consumers increasingly interested in recycled disposable paper products
Consumers in Singapore are expected to increase their interest in recycled disposable paper products over the forecast period. This will be due to their increasing awareness in environmental friendliness, and they are expected to demand disposable paper products made from recycled paper. It is also expected that consumers will purchase disposable paper products that bear the recyclable logo and are of lower quality. This will allow them to cut back on their expenses as well as allow them to practise environmental friendliness. In addition, the economic slowdown in late 2008 is expected to drive consumers to opt for low cost disposable paper products that are recycled and are of low quality. It is, therefore, anticipated that consumers will gradually shift towards disposable paper products made from recycled paper over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Discounts and promotions drive faster volume growth
Consumers seek out both high and low quality disposable paper products
Kimberly-Clark (S) Pte Ltd continues to lead
Supermarkets/hypermarkets remains the preferred retail channel
Consumers increasingly interested in recycled disposable paper products
KEY TRENDS AND DEVELOPMENTS
Home cooking trend drives demand for disposable paper products
Price-sensitivity enables cheaper brands to soar as recession kicks in
Brands from neighbouring countries increasing in prominence
Organic disposable paper products gaining popularity in Singapore
Consumers demanding functional disposable paper products
Health and beauty retailers increasing in prominence for disposable paper products
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
FRESHENING INDUSTRIES PTE LTD - DISPOSABLE PAPER PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Freshening Industries Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KLEEN-PAK PRODUCTS PTE LTD - DISPOSABLE PAPER PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Kleen-Pak Products Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NIBONG TEBAL PAPER PRODUCTS PTE LTD - DISPOSABLE PAPER PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Nibong Tebal Paper Products Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Nibong Tebal Paper Products Pte Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 6 Nibong Tebal Paper Products Pte Ltd: Competitive Position 2008
ONWARDS PAPER PRODUCTS (S) PTE LTD - DISPOSABLE PAPER PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Onwards Paper Products (S) Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TOHTONKU (S) PTE LTD - DISPOSABLE PAPER PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tohtonku (S) Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SANITARY PROTECTION IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sanitary Towels by Type of Use: % Value Analysis 2004-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 20 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 21 Sanitary Protection Retail Company Shares 2004-2008
Table 22 Sanitary Protection Retail Brand Shares 2005-2008
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 24 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 27 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 28 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 32 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 33 Incontinence Products Retail Company Shares 2004-2008
Table 34 Incontinence Products Retail Brand Shares 2005-2008
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 36 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 39 Wipes Retail Company Shares 2004-2008
Table 40 Wipes Retail Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 46 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 47 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 51 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 53 Toilet Paper Retail Company Shares 2004-2008
Table 54 Toilet Paper Retail Brand Shares 2005-2008
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 56 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 59 Tissues Retail Company Shares 2004-2008
Table 60 Tissues Retail Brand Shares 2005-2008
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Kitchen Towels: Value 2003-2008
Table 64 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 65 Kitchen Towels Retail Company Shares 2004-2008
Table 66 Kitchen Towels Retail Brand Shares 2005-2008
Table 67 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 71 Paper Tableware Retail Company Shares 2004-2008
Table 72 Paper Tableware Retail Brand Shares 2005-2008
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013