Disposable Paper Products in Slovakia
Euromonitor International's Disposable Paper Products in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 90 | Publication date: Sep 2009
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- Get insight into trends in market performance
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products continues to grow
Disposable paper products in Slovakia witnessed a healthy growth in sales in 2008. The main growth drivers continued to be based on the country’s healthy economy performance. The Slovak economy performed well in terms of GDP growth in 2008. Simultaneously, wages increased strongly. Slovakia, in urban areas particularly, witnessed development similar to more developed Western economies. Slovak households spent more on everyday products, including disposable paper products. Consumers also spend more time outside the home which boosted AFH products directly. Rising disposable income increased the interest in disposable paper products, including premium products.
Sophistication of existing variants drives sales
The most important major trend in disposable paper products was the rising sophistication of existing assortments. Slovak consumers became increasingly interested in new variants or task-specific products. Sanitary protection witnessed several new improvements to existing products, for example by the Always brand. A new eco brand, Jessa Nature by DM-Drogerie Markt Bratislava, was launched in summer 2008. SHP Harmanec as launched several new premium variants of toilet paper, kitchen towels and tissues with a main focus on material strength which is highly demanded by consumers of disposable paper products. Several new launches included improved scents or softening additives. These new product launches confirm that Slovaks are more interested in quality disposable paper products.
Multinationals lead disposable paper products
In 2008, two multinational players Kimberly-Clark as and Procter & Gamble Slovakia sro led disposable paper products in Slovakia. However, local companies performed quite well and they led in several categories. The domestic producer SHP Harmanec was the third ranked player overall in 2008, only slightly behind the leading multinationals. Another strong local company is Celltex sro, which performs well through branded and private label products.
Discounters performs strongly
Discounters continued to increase its overall retail value share, largely at the expense of independent small grocers, in 2008. Many consumers remain price sensitive which boosted the interest in the developing discounters format and stimulated growth in sales of disposable paper products. Nonetheless, supermarkets/hypermarkets remained the dominant retail distribution format for these products.
Disposable paper products is expected to grow over the forecast period
Disposable paper products are predicted to registers constant value growth over the forecast period. Growth is expected to be steady and balanced. Sales will be driven by demographic trends such as population growth and by rising living standards. The global financial crisis is also likely to threaten sales, especially in 2009-2010. However, disposable paper products are perceived as necessary everyday items and therefore retail value sales are likely to be threatened more than retail volume sales.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products continues to grow
Sophistication of existing variants drives sales
Multinationals lead disposable paper products
Discounters performs strongly
Disposable paper products is expected to grow over the forecast period
KEY TRENDS AND DEVELOPMENTS
The Slovak economy determines industry performance
Eco brands become more popular
Private label develops and grows
Demographic trends impact development
Supermarkets/hypermarkets dominates retail value sales
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SLOVAKIA
BELLA SK SRO - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bella SK sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bella SK sro: Competitive Position 2008
CELLTEX SRO - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Celltex sro: Key Facts
Summary 5 Celltex sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Celltex sro: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Celltex sro: Competitive Position 2008
SHP HARMANEC AS - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 SHP Harmanec as: Key Facts
Summary 9 SHP Harmanec as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 SHP Harmanec as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 SHP Harmanec as: Competitive Position 2008
SPEKTRUM SK SRO - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Spektrum SK sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Spektrum SK sro: Competitive Position 2008
TENTO AS - DISPOSABLE PAPER PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Tento as: Key Facts
Summary 15 Tento as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Tento as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Tento as: Competitive Position 2008
SANITARY PROTECTION IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013