Disposable Paper Products in South Africa
Euromonitor International's Disposable Paper Products in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 90 | Publication date: Jun 2008
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products enjoys robust growth in 2007
Disposable paper products grew strongly in retail volume and value terms in 2007, improving marginally on the value growth recorded in 2006. Growth was achieved despite the challenging macroeconomic environment, with some products affected by the global increase in the cost of raw materials, resulting in cost-push inflationary price rises. Continued inflationary pressure led to the interest rate being raised several times in 2007 in an attempt to curb consumer spending. However consumer confidence remained high reflected in the strong growth in the disposable paper products industry.
Nappies/diapers/pants continues to drive growth
The strong growth enjoyed by the disposable paper products industry was in large part attributed to the continued impressive performance of nappies/diapers/pants. This growth is a reflection of the increasing purchasing power in an emerging market as consumers start to trade-up due to growing disposable income. Changes in consumer behaviour have seen towel nappies being replaced by disposable alternatives in the mass market, accounting for the strong volume and value growth within this category. Manufacturers are embarking on aggressive innovation and marketing campaigns in a bid to try and capture this lucrative market, further fuelling growth.
Manufacturers guard against the influx of cheaper imports
While local and multinational manufacturers in the disposable paper products industry continue to fight for the leading positions in the different categories, the shares of smaller producers are slowly being eroded as cheaper imported goods infiltrate the country. These cheaper products are impacting most on categories in which products are highly commoditised and consumers are seeking the most affordable offerings, with little regard for quality. It is within these categories that private label holds the leading shares, and its position is being strengthened, as these products are able to stave off the threat from cheaper imports due to reduced margins.
Retailers move more aggressively into the townships
Retailers have, in the past, been reluctant to move into the areas housing the majority of lower LSM consumers. However, perceptions are changing and accessing this huge consumer base with growing disposable income has become the main focus of most retailers. There has thus been an extensive retail development drive in the townships recently with retail centres appearing in these areas, which were previously only serviced by informal spaza shops. These developments have granted retailers low-risk access to the townships, and they are reporting huge benefits from the increasing purchasing power of this consumer base.
Growth is expected to be tempered by price discounting
As cheaper imported products begin to enter more mainstream retail channels and put further pressure on prices, it is expected that value growth will be tempered over the forecast period. With more moderate value growth, strong volume growth is expected as disposable paper products benefits from the average South African consumer’s improved standard of living and growing disposable income.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products enjoys robust growth in 2007
Nappies/diapers/pants continues to drive growth
Manufacturers guard against the influx of cheaper imports
Retailers move more aggressively into the townships
Growth is expected to be tempered by price discounting
KEY TRENDS AND DEVELOPMENTS
The competitive landscape continues to change
Basic products still in demand
Major retailers gain access to new consumers
Consumers remain unaware of quality issues
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
NAMPAK LTD - DISPOSABLE PAPER PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Nampak Ltd: Key Facts
Summary 3 Nampak Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Nampak Ltd: Competitive Position 2007
ROBAS SALES - DISPOSABLE PAPER PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Robas Sales: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Robas Sales: Competitive Position 2007
SYLKO PAPER CO (PTY) LTD - DISPOSABLE PAPER PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Sylko Paper Co (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Sylko Paper Co (Pty) Ltd: Competitive Position 2007
UNIVERSAL PAPER & PLASTICS - DISPOSABLE PAPER PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Universal Paper & Plastics: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Universal Paper & Plastics: Competitive Position 2007
SANITARY PROTECTION IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 20 Sanitary Protection Retail Company Shares 2003-2007
Table 21 Sanitary Protection Retail Brand Shares 2004-2007
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 26 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 32 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 33 Incontinence Products Retail Company Shares 2003-2007
Table 34 Incontinence Products Retail Brand Shares 2004-2007
Table 35 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 39 Wipes Retail Company Shares 2003-2007
Table 40 Wipes Retail Brand Shares 2004-2007
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 46 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 47 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper: Value 2002-2007
Table 51 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 53 Toilet Paper Retail Company Shares 2003-2007
Table 54 Toilet Paper Retail Brand Shares 2004-2007
Table 55 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 56 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 59 Tissues Retail Company Shares 2003-2007
Table 60 Tissues Retail Brand Shares 2004-2007
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Kitchen Towels: Value 2002-2007
Table 64 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 65 Kitchen Towels Retail Company Shares 2003-2007
Table 66 Kitchen Towels Retail Brand Shares 2004-2007
Table 67 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 71 Paper Tableware Retail Company Shares 2003-2007
Table 72 Paper Tableware Retail Brand Shares 2004-2007
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012