Disposable Paper Products in South Korea
Euromonitor International's Disposable Paper Products in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Feb 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Return to growth for disposable paper products market in 2005
South Korea’s disposable paper products market saw an upturn in 2005, demonstrating growth in current value terms compared with the decline seen in 2004. With a rapidly ageing society incontinence products saw strong growth, and overall sales were also boosted by the rising number of women in the workforce. The latter factor led to a greater number of dual-income households, and increased demand for products with added value features.
Declining birth rate impacts baby products
The continued decline in the birth rate in South Korea had a negative impact on the performance of products such as nappies, which saw a continued decline in current value terms in 2005. Manufacturers aimed to stimulate growth by improving the quality of their existing offerings, and added value by launching products with improved features. For example, March 2005 saw Daehan Pulp Co Ltd launch Bosomi Soft Wide – a wider, thicker product designed to facilitate better absorption.
Formaldehyde content impacts sales of Huggies
Sales of baby wipes saw a sudden decline in current value terms in 2005 following several years of strong growth. This was due to reports of excessive formaldehyde content in Yuhan Kimberly’s mainstay baby wipes brand Huggies. Formaldehyde is a carcinogenic agent, prolonged exposure to which should be avoided. Manufacturer shares changed markedly as tests revealed that wipes brands from other companies, such as Procter & Gamble and Johnson & Johnson, did not contain formaldehyde.
Increased demand for sanitary protection products
The sanitary protection environment saw continued healthy growth of ultra-thin towels with wings and tampons. Pantyliners in particular were boosted in 2005 by a growing number of women wearing these products on an everyday basis, as they seek freshness and confidence throughout the day. Sales were also stimulated by the introduction of functional products, such as scented pantyliners. Cotton-covered, more flexible or body-fitted pantyliners also proved popular.
Toilet paper sees increased investment
Large toilet paper manufacturers are aiming to stimulate value sales by offering innovative, high quality products with added functionality. More new products are being introduced with added fragrance and colour, for example. 3-layer toilet paper products are also becoming available. An increase in the popularity of these higher value offerings is likely to lead to increased polarisation in toilet paper, with more affluent consumers buying the higher priced brands, and their less affluent counterparts sticking to private label products.
Growth expected to slow over forecast period
The South Korean Government plans to re-impose VAT on sanitary protection products from 2007, which could have an impact on sales. Furthermore, economic conditions in the country are demonstrating signs of slowdown, and property prices are rising. If this situation continues more affluent consumers could be forced to trade down to mid-priced products, while their less well-off counterparts reduce expenditure even further. This would be a situation to which manufacturers would be forced to react in this competitive environment, for example through sheet-count reductions in products such as toilet and kitchen rolls.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
Changes to workforce influence market trends
Economic fluctuations affect market
Government aims to boost birth rate
South Korean population ageing
Private label products develop in South Korea
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
FORECAST MARKET INDICATORS
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
Table 14 Penetration of Private Label by Sector 2001-2005
FORECAST MARKET DATA
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - SOUTH KOREA
DAEHAN PULP CO LTD - DISPOSABLE PAPER PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Daehan Pulp Co Ltd: Key Facts
Summary 2 Daehan Pulp Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Daehan Pulp Co Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 4 Daehan Pulp Co Ltd: Competitive Position 2005
LG HOUSEHOLD & HEALTH CARE LTD - DISPOSABLE PAPER PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 LG Household & Health Care Ltd: Key Facts
Summary 6 LG Household & Health Care Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 LG Household & Health Care Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 8 LG Household & Health Care Ltd: Competitive Position 2005
MONALISA CO LTD - DISPOSABLE PAPER PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Monalisa Co Ltd: Key Facts
Summary 10 Monalisa Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Monalisa Co Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 12 LG Household & Health Care Ltd: Competitive Position 2005
SSANG YONG C&B INC - DISPOSABLE PAPER PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Ssang Yong C&B Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Ssang Yong C&B Inc: Competitive Position 2005
YUHAN KIMBERLY CO LTD - DISPOSABLE PAPER PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Yuhan Kimberly Co Ltd: Key Facts
Summary 16 Yuhan Kimberly Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Yuhan Kimberly Co Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 18 Yuhan Kimberly Co Ltd: Competitive Position 2005
SANITARY PROTECTION IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 19 Sanitary Protection Retail Company Shares 2001-2005
Table 20 Sanitary Protection Retail Brand Shares 2002-2005
Table 21 Tampons by application format: % Value Analysis 2002-2005
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 26 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2000-2005
Table 31 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 32 Incontinence Products Retail Company Shares 2001-2005
Table 33 Incontinence Products Retail Brand Shares 2002-2005
Table 34 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 38 Wipes Retail Company Shares 2001-2005
Table 39 Wipes Retail Brand Shares 2002-2005
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS/PADS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 44 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 45 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2000-2005
Table 49 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 50 Toilet Paper Retail Company Shares 2001-2005
Table 51 Toilet Paper Retail Brand Shares 2002-2005
Table 52 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 53 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 55 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 56 Tissues Retail Company Shares 2001-2005
Table 57 Tissues Retail Brand Shares 2002-2005
Table 58 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 59 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Retail Sales of Kitchen Towels: Value 2000-2005
Table 61 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 62 Kitchen Towels Retail Company Shares 2001-2005
Table 63 Kitchen Towels Retail Brand Shares 2002-2005
Table 64 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE IN SOUTH KOREA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 66 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 68 Paper Tableware Retail Company Shares 2001-2005
Table 69 Paper Tableware Retail Brand Shares 2002-2005
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 74 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 75 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005