Disposable Paper Products in Spain
Euromonitor International's Disposable Paper Products in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 112 | Publication date: Jun 2009
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Downturn in Value Growth Rates For Disposable Paper Products
In 2008, disposable paper products experienced slower growth than seen in 2007. This is largely explained by the economic crisis in Spain, which is prompting a marked trend towards private label products. On the other hand the rising costs of raw materials, such as cellulose, as well as rising energy costs, drove up unit prices in a number of categories. In volume terms, the market grew only slightly, in line with its high degree of maturity. Socio-economic factors, such as the elderly population, growing numbers of immigrants and a rising birth rate continued to boost volume sales in 2008.
Spain Entering Economic Recession
Disposable paper products have been strongly influenced by the economic crisis in Spain. The international financial crash, in combination with the rapid decline of the construction industry, represent the two key factors that explain this trend. After two consecutive quarters with a drop in GDP, Spain officially entered into a period of recession at the end of 2008, with a strong rise in unemployment and a strong drop in consumer confidence and purchasing power. With Spaniards increasingly seeking to reduce their daily expenses, lower priced products have become increasingly in demand.
Trend Towards Cheaper Products Boosting Sales of Private Label Products
In terms of the competitive environment, the rise of private label products was the most significant factor in 2008 within disposable paper products. In a market characterised by weak brand images, with Spaniards tending towards cheaper products and price increasing in significance as the key factor contributing to the purchasing decision, private label products saw their share increase significantly in 2008. In categories such as incontinence products, sanitary protection or nappies/diapers/pants, traditionally dominated by branded manufacturers, sales of private label products grew markedly in 2008.
Supermarkets and Discounters Profiting From Crisis
The supermarkets/hypermarkets and discounters channels saw the strongest positive impact of the trend towards private label products. Leading chain Mercadona stood out, with a strategy based on a strong private label brand and just one or two branded products across all the products it stocks. In line with the success of Mercadona, other retailers are tending towards this strategy, which is also hampering the performance of branded products in disposable paper products. With most disposable paper products seen as commodities by Spaniards, branded manufacturers faced increased difficulties launching successful new product developments with added-value features.
Gloomy Economic Prospects
The economic prospects for the Spanish economy are poor in the short term. In 2009, it is expected that the economy will see an acceleration in decline, with the labour market being strongly impacted. A rise in the rate of unemployment and psychological factors, such as uncertainty and worries about the future, will influence market evolution, boosting sales of private label products and hampering the performance of added-value developments.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Downturn in Value Growth Rates For Disposable Paper Products
Spain Entering Economic Recession
Trend Towards Cheaper Products Boosting Sales of Private Label Products
Supermarkets and Discounters Profiting From Crisis
Gloomy Economic Prospects
KEY TRENDS AND DEVELOPMENTS
Severe Economic Crisis
Spaniards Searching for Smoothness
Hypermarkets, the Allies of Branded Manufacturers
Market Defined by Social and Demographic Changes
Share of Private Label Products Rising Strongly in 2008
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
ARBORA & AUSONIA SL - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arbora & Ausonia SL: Key Facts
Summary 3 Arbora & Ausonia SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Arbora & Ausonia SL: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Arbora & Ausonia SL: Competitive Position 2008
GEORGIA-PACIFIC SPRL S COM PA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Georgia-Pacific SPRL S COM PA: Key Facts
Summary 7 Georgia-Pacific SPRL S COM PA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Georgia-Pacific SPRL S COM PA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Georgia-Pacific SPRL S COM PA: Competitive Position 2008
JOFEL INDUSTRIAL SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Jofel Industrial SA: Key Facts
Summary 11 Jofel Industrial SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
JOHNSON & JOHNSON SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Johnson & Johnson SA: Key Facts
Summary 13 Johnson & Johnson SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Johnson & Johnson SA: Competitive Position 2008
KIMBERLY-CLARK SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Kimberly-Clark SA: Key Facts
Summary 16 Kimberly-Clark SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Summary Kimberly-Clark SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 18 Kimberly-Clark SA: Competitive Position 2008
LABORATORIOS INDAS SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Laboratorios Indas SA: Key Facts
Summary 20 Laboratorios Indas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Laboratorios Indas SA: Competitive Position 2008
RENOVA SA - FáBRICA DE PAPEL DE ALMONDA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Renova España SA: Key Facts
Summary 23 Renova España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Renova España SA: Competitive Position 2008
SCA HYGIENE PRODUCTS SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 25 SCA Hygiene Products SA: Key Facts
Summary 26 SCA Hygiene Products SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 SCA Hygiene Products SA: Competitive Position 2008
VALOR BRANDS EUROPE SL - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Valor Brands Europe SL: Key Facts
Summary 29 Valor Brands Europe SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 30 Valor Brands Europe SL: Competitive Position 2008
VILEDA IBéRICA SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Vileda Ibérica SA: Key Facts
Summary 32 Vileda Ibérica SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 33 Vileda Ibérica SA: Competitive Position 2008
SANITARY PROTECTION IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013