Disposable Paper Products in Spain
Euromonitor International's Disposable Paper Products in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 109 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Positive growth in 2006
Disposable paper products registered healthy growth in value terms during 2006, propelled in part by continued investments in product lines and extensions with value-added properties as manufacturers seek on the one hand to develop and market higher-margin products to hold back the inexorable advance of private label products, and on the other hand to respond to the growing demand by increasingly sophisticated consumers for products that cater to their desires for quality, convenience and ease of use.
Changing demographic landscape to shape demand
Several major demographic shifts currently underway in Spain are set to have a prominent impact on disposable paper products, affecting consumption patterns as well as product development and innovation. These include the significant influx of immigrants into Spain, the progressive ageing of the Spanish population, and the slight increase in the birth rate registered over recent years. The first is expected to impact sales of private label due to the lower disposable incomes of recent immigrants while the latter two are expected to shape sales of incontinence products and nappies/diapers/pants, respectively, in the coming years.
Arbora & Ausonia remains the clear leader
Arbora & Ausonia SL retained its firm lead in the Spanish disposable paper products market during 2006 and saw its value share increase gradually over the review period. The company owes its privileged position to its strength in sanitary protection bolstered by its leading brands Evax, Ausonia and Tampax as well as in nappies/diapers/pants where its Dodot brand has an overwhelming lead.
Premium products continue to grow
Premium disposable paper products, particularly within toilet paper, posted healthy growth in 2006 due to rising disposable incomes among an influential segment of Spanish consumers. The increasing number of dual-income families in Spain has had a positive impact on the disposable incomes of Spanish families allowing for greater discretionary spending on luxury items.
Private label continues to gain ground
Growth of private label continues to exert pressure on disposable paper products manufacturers to innovate and develop higher-margin products with value-added benefits. Private label continues to benefit enormously from the lack of brand loyalty that characterises many of the disposable paper products categories, and from the significant influx of immigrants into Spain who are typically more price-conscious consumers than their native counterparts.
Mixed expectations
The disposable paper products market in Spain is expected to exhibit uneven performance over the forecast period. Incontinence products and wipes are expected to record healthy growth between 2006-2011 due in part to positive demographic trends as well as beneficial government policies in the case of the former. Conversely, toilet paper and tissues are expected to see weaker performances due in large part to strong competition and downward price pressure from private label.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive growth in 2006
Changing demographic landscape to shape demand
Arbora & Ausonia remains the clear leader
Premium products continue to grow
Private label continues to gain ground
Mixed expectations
KEY TRENDS AND DEVELOPMENTS
Rising birth rates
Growing prosperity coupled with increasingly hectic lifestyles
Land of opportunity
The greying of Spain
Micro flats
Green products not yet ready for prime time
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SPAIN
ARBORA & AUSONIA SL - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Arbora & Ausonia SL: Key Facts
Summary 2 Arbora & Ausonia SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Arbora & Ausonia SL: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Arbora & Ausonia SL: Competitive Position 2006
CELULOSAS & TISSUES SL - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Celulosas y Tissues SL: Key Facts
Summary 6 Celulosas y Tissues SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Celulosas y Tissues SL: Production Statistics 2006
COMPETITIVE POSITIONING
EXCLUSIVAS RIMAR SL, GRUPO - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Grupo Exclusivas Rimar SL: Key Facts
Summary 9 Grupo Exclusivas Rimar SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GEORGIA-PACIFIC SPRL S COM PA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Georgia-Pacific SPRL S COM PA: Key Facts
Summary 11 Georgia-Pacific SPRL S COM PA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Georgia-Pacific SPRL S COM PA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Georgia-Pacific SPRL S COM PA: Competitive Position 2006
GOMA CAMPS SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Goma Camps SA: Key Facts
Summary 15 Goma Camps SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Goma Camps SA: Production Statistics 2006
COMPETITIVE POSITIONING
INDAS SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Indas SA: Key Facts
Summary 18 Indas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Indas SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Indas SA: Competitive Position 2006
JOFEL INDUSTRIAL SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Jofel Industrial SA: Key Facts
Summary 22 Jofel Industrial SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
JOHNSON & JOHNSON SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Johnson & Johnson SA: Key Facts
Summary 24 Johnson & Johnson SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Johnson & Johnson SA: Competitive Position 2006
KIMBERLY-CLARK SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Kimberly-Clark SA: Key Facts
Summary 27 Kimberly-Clark SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Kimberly-Clark SA: Competitive Position 2006
RENOVA ESPAñA SA - DISPOSABLE PAPER PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Renova España SA: Key Facts
Summary 30 Renova España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Renova España SA: Competitive Position 2006
SANITARY PROTECTION IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Incontinence Products Retail Company Shares 2002-2006
Table 33 Incontinence Products Retail Brand Shares 2003-2006
Table 34 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 38 Wipes Retail Company Shares 2002-2006
Table 39 Wipes Retail Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 44 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 45 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2001-2006
Table 49 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 50 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 51 Toilet Paper Retail Company Shares 2002-2006
Table 52 Toilet Paper Retail Brand Shares 2003-2006
Table 53 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 54 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 56 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 57 Tissues Retail Company Shares 2002-2006
Table 58 Tissues Retail Brand Shares 2003-2006
Table 59 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 60 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Kitchen Towels: Value 2001-2006
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 63 Kitchen Towels Retail Company Shares 2002-2006
Table 64 Kitchen Towels Retail Brand Shares 2003-2006
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 69 Paper Tableware Retail Company Shares 2002-2006
Table 70 Paper Tableware Retail Brand Shares 2003-2006
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011