Disposable Paper Products in Sweden
Euromonitor International's Disposable Paper Products in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 100 | Publication date: Jun 2009
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Financial crisis dampens growth
Value sales of disposable paper products increase by just over 1% in 2008, a decline upon the average increase of review period. This is mainly attributed to the impact of the global financial crisis on the Swedish economy in mid-2008. The fact that many companies have announced redundancies has had a negative impact on consumer confidence. Although the government has announced plans to reduce the impact of the crisis, at the end of 2008 there were still no signs of recovery in the economy.
Decline in growth in demand for premium brands
Premium disposable paper products brands recorded strong growth over the review period as a result of rising disposable incomes. However, this trend slowed down considerably when the economic and financial crisis hit Sweden in mid-2008 with private label brands, which experienced stagnation in sales during the review period, recording an increase in demand.
SCA Hygiene Products dominates
Domestic manufacturer SCA Hygiene Products dominated value sales within disposable paper products in Sweden in 2008. The company is strong in several of the largest disposable paper products categories, including nappies/diapers/pants, kitchen towels, sanitary protection, and toilet paper. Finnish player Metsä Tissue ranked second in 2008 and is strong within toilet paper, kitchen towels, and tissues. Procter & Gamble Nordic, which competes within nappies/diapers/pants and sanitary protection, ranked third.
Mass merchandisers increase their distribution retail value share
Grocery stores dominate disposable paper products sales in Sweden, recording a retail value share of almost 90% in 2008. However, it should be noted that such outlets recorded a very small decline in retail value share over the review period due to the increasing popularity of mass merchandisers which are able to offer very competitive prices. In addition, discounters also recorded an increase in retail value share over the forecast period due to the entry of new players like the German retailer Lidl and the expansion of existing discount chains. However, despite this increasing competition, supermarkets/hypermarkets continue to dominate sales.
Slower growth as a result of weaker economy
Constant value sales of disposable paper products are forecasted to increase by just over 2% over the forecast period. This projected increase represents a decline in comparison with the 2007 forecast figure which can be attributed to the economic downturn. Rising price sensitiveness means that an increasing number of Swedish households will look to make savings by shifting from premium to cheaper brands over the coming years. There remains some uncertainty as to how long the downturn will last. Many economists forecast that the Swedish economy will not recover for at least two years whilst Euromonitor believes that the economy will recover by 2011.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Financial crisis dampens growth
Decline in growth in demand for premium brands
SCA Hygiene Products dominates
Mass merchandisers increase their distribution retail value share
Slower growth as a result of weaker economy
KEY TRENDS AND DEVELOPMENTS
Decline in economic growth
Ageing population impacting spending patterns
Increasing consumer environmental awareness
Focus on increasing consumption of DPP products
Concentrated retail sector
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
CELEST PAPER AB - DISPOSABLE PAPER PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Celest Paper AB: Key Facts
Summary 3 Celest Paper AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Celest Paper AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Celest Paper AB: Competitive Position 2008
DAM BI PRODUKTION AB - DISPOSABLE PAPER PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Dam-Bi Produktion AB: Key Facts
Summary 7 Dam-Bi Produktion AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Dam-Bi Produktion AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Dam-Bi Produktion AB: Competitive Position 2008
DUNI AB - DISPOSABLE PAPER PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Duni AB: Key Facts
Summary 11 Duni AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Duni AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Duni AB: Competitive Position 2008
ELLEN AB - DISPOSABLE PAPER PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Ellen AB: Key Facts
Summary 15 Ellen AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Ellen AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Ellen AB: Competitive Position 2008
KRONOSEPT AB - DISPOSABLE PAPER PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Kronosept AB: Key Facts
Summary 19 Kronosept AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Kronosept AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Kronosept AB: Competitive Position 2008
SANITARY PROTECTION IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013