Disposable Paper Products in Switzerland
Euromonitor International's Disposable Paper Products in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 96 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Value sales suffer from fierce price competition
Since German discounter Aldi entered the Swiss market in 2005, the leading retailers Migros and Coop have increasingly lowered their prices in order to remain competitive. With the launch and expansion of their respective budget ranges M-Budget and Prix Garantie, and the consequent price reductions throughout their ranges, Migros and Coop have put prices under pressure. Most sectors within disposable paper products have seen the impact of increasing price pressure, so volume growth is not transformed into value growth, leading to an overall value decline. Sectors with an already high level of penetration such as toilet paper, kitchen towels and tissues were most affected by the price erosion, due to fierce competition.
Demographic changes affect disposable paper products
Declining birth rates and the ageing population in Switzerland are having a sustained impact on disposable paper products. The first sectors to see the impact of these demographic changes were nappies/diapers/pants and baby wipes, which are suffering from a decreasing consumer base. Sanitary protection is also starting to feel the effects of a declining consumer group. At the same time, incontinence products is seeing healthy growth, benefiting from the increasing elderly population.
Private label penetration increases
As a result of the highly concentrated retail market, with Migros/Denner and Coop building a duopoly, Switzerland is amongst the countries with the highest penetration of private label products in the world. While Coop’s share in private label products is still limited, Migros is present throughout the market with its private label products, holding major shares in most sectors. Thanks to wide availability, high product quality and the increasing price sensitivity of the Swiss consumers, Migros could further increase its share in disposable paper products.
Supermarkets/hypermarkets increases its share of distribution
The increasing price sensitivity of Swiss consumers has led to a further increase in the distribution share of supermarkets/hypermarkets. Despite the market entry of German discounter Aldi in 2005, discounters still only accounts for a minor share. The duopoly of Migros and Coop makes Switzerland a particularly difficult market for brand manufacturers, which has become even more difficult as Coop increasingly replaces brands with private label products. Migros’ acquisition of Swiss discounter Denner in early 2007 has led to even further concentration in the retail environment.
Maturity of DPP hampers growth in encouraging economic situation
Penetration is very high in most sectors of disposable paper products, leaving little room for future volume growth. Only the youngest sector, wipes, and incontinence products are expected to offer noticeable potential for volume growth during the forecast period. As the consumer base in most other sectors can barely be extended, value growth must stem from increases in prices. Manufacturers are therefore likely to focus on adding value to their products in order to boost value growth. In line with the expected prospering economy, quality is expected to drive future growth.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Value sales suffer from fierce price competition
Demographic changes affect disposable paper products
Private label penetration increases
Supermarkets/hypermarkets increases its share of distribution
Maturity of DPP hampers growth in encouraging economic situation
KEY TRENDS AND DEVELOPMENTS
Migros’ takeover of Denner leads to further concentration in retail
Procter & Gamble sells tissue division to SCA
Migros and Coop put prices under pressure
Demographic changes lead to a shift in demand
Product segmentation as a tool to reach untapped consumer groups
Prospering economy leads to a rise in luxury products
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SWITZERLAND
BEIERSDORF AG - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Beiersdorf AG: Competitive Position 2006
COOP SCHWEIZ - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Coop Schweiz: Key Facts
Summary 5 Coop Schweiz: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Coop Schweiz: Competitive Position 2006
FLAWA SCHWEIZER VERBANDSTOFF & WATTEFABRIKEN AG - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Flawa Schweizer Verbandstoff & Wattefabriken AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Flawa Schweizer Verbandstoff & Wattefabriken AG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Flawa Schweizer Verbandstoff & Wattefabriken AG: Competitive Position 2006
IVF HARTMANN AG - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 IVF Hartmann AG: Key Facts
Summary 11 IVF Hartmann AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 IVF Hartmann AG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 IVF Hartmann AG: Competitive Position 2006
MIGROS GENOSSENSCHAFTSBUND EG - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Migros Genossenschaftsbund eG.: Key Facts
Summary 15 Migros Genossenschaftsbund eG.: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Migros Genossenschaftsbund eG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Migros Genossenschaftsbund eG: Competitive Position 2006
SANITARY PROTECTION IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011