Disposable Paper Products in Switzerland
Euromonitor International's Disposable Paper Products in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 93 | Publication date: Aug 2009
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Limited room for growth in a mature category
Swiss retail disposable paper products achieved a dismal increase over the review period. This mature category experienced little innovation or value-added product introduction during 2008. It recorded marginal current value growth in 2008, even lower than in the previous year. Growth was supported by continuing advancement in wipes. Incontinence products also contributed. The aging population, increased life expectancy and a lessening embarrassment factor in the using of incontinence products by Swiss consumers constituted the strongest influences. With total population remaining relatively constant in 2008, the most noticeable effect of demographics occurred in the aging population. It was this category of consumers that drove sales in retail disposable paper products in Switzerland in 2008.
Disposable paper products develops towards specification
Disposable paper products in 2008 launched and developed products that were specific to particular needs of consumers. Recognising the impact of shifting aging demographics, sanitary protection manufacturers appealed to middle-aged females, particularly menopausal women. They introduced new products designed to feel fresh throughout the day, with personal lubricants for vaginal dryness. Bio product lines in cotton wool/buds/pads, and toilet paper and kitchen towels with enhanced absorption and stronger appeal were targeted at the bio-conscious Swiss consumer. These were the most prominent changes in disposable paper products. They were also the main factors for the category remaining innovative and interesting for consumers; thus providing the value growth in 2008.
Migros Genossenschaftsbund eG increases its lead
Disposable paper products in Switzerland was led by Migros Genossenschaftsbund in 2008. Procter & Gamble Switzerland Sarl, SCA Hygiene Products AG and Hakle-Kimberly Schweiz GmbH were second, third and fourth, respectively. Private label also had strong presence, and accounted for the fifth largest retail value share of disposable paper products in 2008. Migros was, however, the most successful company in developing innovative products. It was also particularly successful in developing products that suited individual needs and preferences in sanitary protection, nappies/diapers/pants, wipes, toilet paper, kitchen towels and away-from-home disposable paper products.
Grocery channel dominates
In 2008, a huge proportion of the retail value sales of disposable paper products were generated through grocery retailers. Of this, supermarkets/hypermarkets and discounters held a combined majority share. This was, of course, due to the fact that the grocery channel stocked most products and had the widest variety of brands. However, it was also due to traditional shopping patterns in Switzerland, where households preferred to shop at Migros or Coop at the weekends. A smaller portion of consumers shopped daily, and these purchased from smaller grocery retailers. As a result, purchases of disposable paper products through convenience stores and non-grocery stores were not popular in Switzerland in 2008.
Flat growth anticipated for forecast period
Swiss disposable paper products is predicted to continue its decline over the forecast period. Increasing price pressure will result from price wars in the retailing environment and profit margins will be limited due to increasing production costs. Wipes and incontinence products should benefit from the increasing demands of consumers for convenience products and strong innovation from leading brand manufacturers between 2008 and 2013. On the other hand, sanitary protection and nappies/diapers/pants are expected to suffer from a declining consumer base, linked to demographic shift.
Table of contents
DISPOSABLE PAPER PRODUCTS IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Limited room for growth in a mature category
Disposable paper products develops towards specification
Migros Genossenschaftsbund eG increases its lead
Grocery channel dominates
Flat growth anticipated for forecast period
KEY TRENDS AND DEVELOPMENTS
Discounters expanding to disturb national retailing giants’ duopoly
Consumers feel effects of global economic slowdown on pricing
Socially conscientious Swiss consumers demand convenience products
Star brands and innovations to counterattack Swiss ‘me too’ products
Double demographic effects
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
APPENDIX
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
BEIERSDORF (SWITZERLAND) AG - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
Key Facts
Summary 2 Beiersdorf AG (Switzerland): Key Facts
Summary 3 Beiersdorf AG (Switzerland): Operational Indicators
Company Background
Competitive Positioning
Summary 4 Beiersdorf AG (Switzerland): Competitive Position 2008
CARTASETA FRIEDRICH & CO - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
Key Facts
Summary 5 Cartaseta Friedrich & Co: Key Facts
Company Background
Production
Competitive Positioning
COOP SCHWEIZ AG - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
Key Facts
Summary 6 Coop Schweiz AG: Key Facts
Summary 7 Coop Schweiz AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Coop Schweiz AG: Competitive Position 2008
FLAWA SCHWEIZER VERBANDSTOFF & WATTEFABRIKEN AG - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
Key Facts
Summary 9 Flawa Schweizer Verbandstoff & Wattefabriken AG: Key Facts
Company Background
Production
Summary 10 Flawa Schweizer Verbandstoff & Wattefabriken AG: Production Statistics 2008
Competitive Positioning
Summary 11 Flawa Schweizer Verbandstoff & Wattefabriken AG: Competitive Position 2008
IVF HARTMANN AG - DISPOSABLE PAPER PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
Key Facts
Summary 12 IVA Hartmann AG: Key Facts
Summary 13 IVF Hartmann AG: Operational Indicators
Company Background
Production
Summary 14 IVF Hartmann AG: Production Statistics 2007
Competitive Positioning
Summary 15 IVF Hartmann AG: Competitive Position 2008
SANITARY PROTECTION IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Sanitary Protection Retail Company Shares 2004-2008
Table 20 Sanitary Protection Retail Brand Shares 2005-2008
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 25 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 30 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 31 Incontinence Products Retail Company Shares 2004-2008
Table 32 Incontinence Products Retail Brand Shares 2005-2008
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 36 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 37 Wipes Retail Company Shares 2004-2008
Table 38 Wipes Retail Brand Shares 2005-2008
Table 39 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 40 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 42 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 44 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 45 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 49 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 50 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 51 Toilet Paper Retail Company Shares 2004-2008
Table 52 Toilet Paper Retail Brand Shares 2005-2008
Table 53 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 56 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 57 Tissues Retail Company Shares 2004-2008
Table 58 Tissues Retail Brand Shares 2005-2008
Table 59 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 60 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Kitchen Towels: Value 2003-2008
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 63 Kitchen Towels Retail Company Shares 2004-2008
Table 64 Kitchen Towels Retail Brand Shares 2005-2008
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 69 Paper Tableware Retail Company Shares 2004-2008
Table 70 Paper Tableware Retail Brand Shares 2005-2008
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013