Disposable Paper Products in Taiwan
Euromonitor International's Disposable Paper Products in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 97 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Market maturity limits growth
Demographics have always been a key factor for disposable paper products in Taiwan. Similar to other Asian countries such as Japan and Singapore, lower birth rates, an ageing population and increasing household numbers but decreasing family sizes constantly influence the development of the DPP market. Price hikes brought about by a leading manufacturer of tissue-based products helped the value performance of toilet paper, tissues, kitchen towels and paper tableware in 2006.
Premium approach leads new product development
Trade sources confirm that discounting cannot go any lower as it is not easy to cover rising pulp costs. Promotional campaigns, too, were largely limited in 2006. Except for a price rise from one leading manufacturer in 2006, other manufacturers are looking towards producing new premium products. On the other hand, manufacturers developing value-added and printed disposable paper products were a common sight in 2006. In the highest growth sector of incontinence products, however, consumers are more price-sensitive and generally purchase from supermarkets/hypermarkets.
Kimberly-Clark Taiwan dominates sales
In light of rising pulp costs, Kimberly-Clark Taiwan announced its first wave of price rises in May 2006. This action, however, was not generally welcomed by hypermarkets. Other manufacturers that were largely affected by the rising costs of pulp include Yuen Foong Yu and Cheng Loong. Kimberly-Clark developed new premium products in 2006 to serve niche consumers to recover some of its share lost due to its price hike action.
Supermarkets/hypermarkets the most important distribution channel
Retail prices of tissue-based products rose in all retailers except for hypermarkets and the importance of hypermarkets increased in 2006. The new drive-through service provided by RT-Mart also facilitated the share increase over the review period. Furthermore, the poor economy and rising commodity prices also led consumers to purchase private label products. On the other hand, private label performed well because of Watson’s active brochure promotions. Chemists/drugstores also saw its share increase thanks to successful celebrity endorsed campaigns and discounted trial packs of sanitary protection products. Convenience stores and traditional food stores, on the other hand, lost competitiveness in the DPP market in Taiwan in 2006.
Future performance to be sustained by incontinence products
Disposable paper products is expected to experience slow growth over the forecast period. Greater acceptance of private label and price promotions will likely to be factors that hinder the value growth. The shrinking core products include nappies/diapers/pants, sanitary protection, toilet paper and tissues. Incontinence products, due to the ageing population in Taiwan, will compensate for losses in other sectors. With the increasing number of elderly care homes and nursery facilities, both retail and business channels expect a healthy performance for incontinence products over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Market maturity limits growth
Premium approach leads new product development
Kimberly-Clark Taiwan dominates sales
Supermarkets/hypermarkets the most important distribution channel
Future performance to be sustained by incontinence products
KEY TRENDS AND DEVELOPMENTS
Demographic changes manipulate growth in a mature DPP market
Premium lines to boost profit
Private label enjoys wider penetration in a weak economic climate
Value-added new generation products
Printed packaging to target young people
Chemists/drugstores benefit from products for females
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - TAIWAN
CHENG LOONG CORP - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Cheng Loong Corp: Key Facts
Summary 2 Cheng Loong Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Cheng Loong Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Cheng Loong Corp: Competitive Position 2006
EVERBEAUTY CORP - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Everbeauty Corp: Key Facts
Summary 6 Everbeauty Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Everbeauty Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Everbeauty Corp: Competitive Position 2006
FU BURG INDUSTRIAL CO LTD - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Fu Burg Industrial Co Ltd: Key Facts
Summary 10 Fu Burg Industrial Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Fu Burg Industrial Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Fu Burg Industrial Co Ltd: Competitive Position 2006
KANG NA HSIUNG ENTERPRISE CO LTD - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Kang Na Hsiung Enterprise Co Ltd: Key Facts
Summary 14 Kang Na Hsiung Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Kang Na Hsiung Enterprise Co Ltd: Competitive Position 2006
YUEN FOONG YU PAPER ENTERPRISE CO LTD - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Yuen Foong Yu Paper Enterprise Co Ltd: Key Facts
Summary 17 Yuen Foong Yu Paper Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Yuen Foong Yu Paper Enterprise Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Yuen Foong Yu Paper Enterprise Co Ltd: Competitive Position 2006
SANITARY PROTECTION IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Sanitary Protection Retail Company Shares 2002-2006
Table 20 Sanitary Protection Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 25 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Incontinence Products: Value 2001-2006
Table 30 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 31 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 32 Incontinence Products Retail Company Shares 2002-2006
Table 33 Incontinence Products Retail Brand Shares 2003-2006
Table 34 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 38 Wipes Retail Company Shares 2002-2006
Table 39 Wipes Retail Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 44 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 45 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2001-2006
Table 49 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 50 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 51 Toilet Paper Retail Company Shares 2002-2006
Table 52 Toilet Paper Retail Brand Shares 2003-2006
Table 53 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 54 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 56 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 57 Tissues Retail Company Shares 2002-2006
Table 58 Tissues Retail Brand Shares 2003-2006
Table 59 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 60 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Kitchen Towels: Value 2001-2006
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 63 Kitchen Towels Retail Company Shares 2002-2006
Table 64 Kitchen Towels Retail Brand Shares 2003-2006
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 69 Paper Tableware Retail Company Shares 2002-2006
Table 70 Paper Tableware Retail Brand Shares 2003-2006
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011