Disposable Paper Products in Taiwan
Euromonitor International's Disposable Paper Products in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 96 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products record healthy growth
Disposable paper products recorded healthy growth during the review period. Disposable paper product unit prices increased during 2008 due to rising retail prices as a result of increased raw material costs and the devaluation of the New Taiwan dollar against the US dollar. The away-from-home segment was affected by the poor performance of the country’s economy, with many companies reducing their expenditure on toilet paper and paper towels.
Packaging design increases in importance
Manufacturers are increasingly focusing on packaging design in a bid to promote their brands and attract consumers. This trend has been most evident within toilet paper, boxed facial tissues, and pocket handkerchiefs. For example, within boxed facial tissues, two major domestic manufacturers launched products which use packaging which features the work of prominent artists and art galleries.
Multi-brand strategy tailored towards wide range of consumers
In a bid to increase their value shares, DPP manufacturers offer a wide range of brands which are targeted towards different consumer groups. Paper manufacturers such as Kimberly-Clark Taiwan, Yuen Foong Yu Paper Enterprise Co Ltd, and Cheng Loong Corp each offer two or three brands and compete within all price segments. In addition, incontinence product manufacturer Fu Burg Industrial Co Ltd also offers three different brands.
Supermarkets/hypermarkets lead distribution sales
Supermarkets/hypermarkets remains the largest distribution channel within disposable paper products in Taiwan and is followed by health and beauty retailers. Supermarkets/hypermarkets are preferred by Taiwanese consumers as a result of their wide product ranges and competitive prices. However, health and beauty retailers continue to increase in popularity in Taiwan due to the expansion of drugstores, such as Watson’s and Cosmed, towards the end of the review period.
Demographic changes fuel sales
Stable petrol and pulp prices help to explain disposable paper products’ projected forecast period value CAGR of 1%. Incontinence products will enjoy the highest constant value growth over the forecast period due to the increasing size of the elderly population while nappies/diapers/pants will continue to decline in constant value terms due to Taiwan’s declining birth rate.
Table of contents
DISPOSABLE PAPER PRODUCTS IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products record healthy growth
Packaging design increases in importance
Multi-brand strategy tailored towards wide range of consumers
Supermarkets/hypermarkets lead distribution sales
Demographic changes fuel sales
KEY TRENDS AND DEVELOPMENTS
Increasing importance of internet marketing
New product development centred around providing increased comfort
Manufacturers respond to rising consumer sophistication
Distribution varies by product area
Impact of demographic changes
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
CHENG LOONG CORP - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cheng Loong Corp: Key Facts
Summary 3 Cheng Loong Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Cheng Loong Corp: Competitive Position 2008
EVERBEAUTY CORP - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Everbeauty Corp: Key Facts
Summary 6 Everbeauty Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Everbeauty Corp: Competitive Position 2008
FU BURG INDUSTRIAL CO LTD - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Fu Burg Industrial Co Ltd: Key Facts
Summary 9 Fu Burg Industrial Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Fu Burg Industrial Co Ltd: Competitive Position 2008
KANG NA HSIUNG ENTERPRISE CO LTD - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kang Na Hsiung Enterprise Co Ltd: Key Facts
Summary 12 Kang Na Hsiung Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Kang Na Hsiung Enterprise Co Ltd: Competitive Position 2008
YUEN FOONG YU PAPER ENTERPRISE CO LTD - DISPOSABLE PAPER PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Yuen Foong Yu Paper Enterprise Co Ltd: Key Facts
Summary 15 Yuen Foong Yu Paper Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Yuen Foong Yu Paper Enterprise Co Ltd: Competitive Position 2008
SANITARY PROTECTION IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sanitary Towels by Type of Use: % Value Analysis 2004-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 20 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 21 Sanitary Protection Retail Company Shares 2004-2008
Table 22 Sanitary Protection Retail Brand Shares 2005-2008
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 24 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 27 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 28 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 32 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 33 Incontinence Products Retail Company Shares 2004-2008
Table 34 Incontinence Products Retail Brand Shares 2005-2008
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 36 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 39 Wipes Retail Company Shares 2004-2008
Table 40 Wipes Retail Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 46 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 47 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 51 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 53 Toilet Paper Retail Company Shares 2004-2008
Table 54 Toilet Paper Retail Brand Shares 2005-2008
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 56 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 59 Tissues Retail Company Shares 2004-2008
Table 60 Tissues Retail Brand Shares 2005-2008
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Kitchen Towels: Value 2003-2008
Table 64 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 65 Kitchen Towels Retail Company Shares 2004-2008
Table 66 Kitchen Towels Retail Brand Shares 2005-2008
Table 67 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 71 Paper Tableware Retail Company Shares 2004-2008
Table 72 Paper Tableware Retail Brand Shares 2005-2008
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AFH INCONTINENCE PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013