Disposable Paper Products in Thailand
Euromonitor International's Disposable Paper Products in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 92 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Political uncertainties depress consumer demand
Throughout 2006, Thailand was dogged by political uncertainties and social unrest not only in the Southern pocket of the country but also in the leading cities such as Bangkok. Poor sentiment was compounded by the expanding insurgency in southern Thailand, where Muslim rebels intensified attacks. Frequent demonstrations and rise in inflation and fuel costs further dampened consumer confidence and spending, cutting across all fmcg industries and products. Consequently, value sales of disposable paper products in Thailand experienced a small rise in 2006 compared to a year earlier.
Packaging and design innovation drives demand
To stimulate increase in market penetration and growth in market shares, leaders continued to innovate, not just on product performance. Product design and packaging played a key role in creating brand differentiation in the increasingly competitive disposable paper products market in Thailand. This trend was particularly important in products such as boxed facial tissues, pocket handkerchiefs, and nappies/diapers/pants. In these instances, leading players used either patented Disney characters or some other trendy designs to distinguish their brands from the increasing proliferation of private label. The launch of boxed facial tissues in a cup-shaped container for easy placement within cars also found favour amongst the increasing number of car owners in Thailand.
Uni-Charm strengthens its leadership position
In 2006, Uni-Charm Thailand Co Ltd successfully solidified its leadership position in disposable paper products in Thailand. This has been its ranking ever since it snatched the number one position from Kimberly-Clark Thailand Co Ltd in 2003. A clear leader in sanitary protection and nappies/diapers/pants, the company continued to innovate to stay ahead of its competitors in these products. It strengthened its position in pantyliners and incontinence products, both of which saw robust growth in 2006. However, the company was absent from fast-growing ultra-thin towels. It will need to introduce products in this range if it is to remain salient and relevant to its target audience.
Re-usable kitchen paper suits local consumer needs
The majority of Thai consumers still use cloths to clean their homes rather than paper towels that are more expensive. However, the Scott multi-purpose wiper entered kitchen towels in March 2006, and this durable kitchen towel can be used for up to five times before it is thrown away. This product is expected to stimulate interest in kitchen towels because of its similarity to cleaning with a cloth. In addition, the cellulose fibres in the kitchen towel provide improved air circulation that allows it to dry twice as quickly as a cloth.
Low consumer confidence likely to pull down disposable paper products
Euromonitor International forecasts that sales of disposable paper products will ease over the forecast period as consumer confidence is expected to plummet. According to an ABAC Poll, 42.9% of Thais believe that the country’s economy is deteriorating. Comments based on the poll suggest that consumers perceive Thailand to be in deep crisis due to the political uncertainties and security concerns following the coup that overthrew the elected government of the Prime Minister, Thakshin Shinawatra, in September 2006. Of all disposable paper products, incontinence products is expected to produce the highest value growth, largely due to significant price increases in this product.
Table of contents
DISPOSABLE PAPER PRODUCTS IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Political uncertainties depress consumer demand
Packaging and design innovation drives demand
Uni-Charm strengthens its leadership position
Re-usable kitchen paper suits local consumer needs
Low consumer confidence likely to pull down disposable paper products
KEY TRENDS AND DEVELOPMENTS
Older children still using diapers
AFH toilet paper benefits due to government efforts
A whiff of innovation boosts sales of pantyliners
Private label imitates branded paper products
Working women increasingly seek greater convenience
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - THAILAND
BERLI JUCKER CELLOX LTD - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Berli Jucker Cellox Ltd: Key Facts
Summary 2 Berli Jucker Cellox Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Berli Jucker Cellox Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Berli Jucker Cellox Ltd: Competitive Position 2006
DSG INTERNATIONAL (THAILAND) LTD - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 DSG International (Thailand) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 DSG International (Thailand) Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 DSG International (Thailand) Ltd: Competitive Position 2006
FU BURG INDUSTRIAL CO LTD - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Fu Burg Industrial Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Fu Burg Industrial Co Ltd: Competitive Position 2006
THAI HYGIENIC PRODUCTS CO LTD - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Thai Hygienic Products Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
WANG NT PAPER CO - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Wang NT Paper Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Wang NT Paper Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Wang NT Paper Co: Competitive Position 2006
SANITARY PROTECTION IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011