Disposable Paper Products in Thailand
Euromonitor International's Disposable Paper Products in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 92 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products maintains steady growth in 2007
Over the review period, disposable paper products grew faster, but growth rates started to slow around the middle of this period. However, towards 2007 the products started to show steady rates. In other words, the growth rates were lower, but more consistent. Disposable paper products is entering the mature phase of development. All sectors were stable as the main manufacturers did not carry out any promotional or marketing campaigns to incentivise consumers. Moreover, in 2007 there was only one new product launched. Berli Jucker Cellox Ltd launched Zilk Fancy with the printing innovation to create colour designs on toilet paper which is sold in the premium segment.
Ultra-thin towels with wings pick up speed
Among sanitary protection products, ultra-thin towels with wings was the only subsector to show a particularly fast growth rate. Ultra-thin towels have gained popularity during the review period as they are well-suited to the more active lifestyles of consumers that need more flexibility and comfort. Wings are another feature that give the consumer more confidence about leakage. Moreover ultra-thin towels have been developed with high technology to provide better absorbency and protection against leakage. The thin pads offer greater comfort and the user is almost oblivious to the product being used. This was previously a problem for women as standard pads were too thick and uncomfortable. Despite the fact that ultra-thin towels are comparatively expensive than standard ones, the subsector is likely to gain more sales over the forecast period.
Uni-Charm Thailand enjoys overwhelming success
Uni-Charm entered to the nappies/diapers/pants sector a few years ago; however, its performance has been better than expected because its brand became the sector leader with a value share of almost 42%. The success of Mamy Poko in nappies/diapers/pants has helped the brand gain a foothold in wipes where it became the sector leader as well. When the brand was first launched, it used heavy marketing campaigns as well as promotional activities to support it. Towards 2007 it also used a great number of advertisements in addition to those strategies to build brand loyalty. The brand targets the mid-priced and premium consumer groups. Uni-Charm continues to provide new innovation which improves the quality of the products. Moreover, over the forecast period it is likely that the brand will continue to lead the sector as brand loyalty is very strong.
Convenience stores become more popular
The main distribution channel of DPP products is supermarkets/hypermarkets; however, the convenience store channel is another channel that is gaining more popular and is likely to increase the percentage of its distribution activity over the forecast period. There has been an expansion of convenience stores across the country, and consumers enjoy the fact that this channel provides them with an easy and safe shopping experience. Moreover, convenience stores are increasing their range and variety of products stocked in order to meet the needs of consumers.
Kitchen towels to see a higher growth rate
Kitchen towels is the newest product sector launched among disposable paper products. The sales are rising as people are increasingly using kitchen towels. In Thailand these products are mostly used outside the kitchen as they can perform different kinds of tasks, such as wipes for babies, or car mirrors. The growth rate of kitchen towels is expected to increase over the forecast period because ad campaigns to educate consumers about the benefits of using them are increasingly common.
Table of contents
DISPOSABLE PAPER PRODUCTS IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products maintains steady growth in 2007
Ultra-thin towels with wings pick up speed
Uni-Charm Thailand enjoys overwhelming success
Convenience stores become more popular
Kitchen towels to see a higher growth rate
KEY TRENDS AND DEVELOPMENTS
Economic downturn deters spending on disposable paper products
Disposable paper products lacks enough packaging innovation
Provincial market became target of many brands
Private label faces difficulty to grow in popularity for hygiene products
Supermarkets/hypermarkets strengthens dominance in retail sales
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - THAILAND
DSG INTERNATIONAL (THAILAND) LTD - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 DSG International (Thailand) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 DSG International (Thailand) Ltd: Competitive Position 2007
OSOTSPA CO LTD - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Osotspa Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PATHAWIN CO LTD - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pathawin Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Pathawin Co Ltd: Competitive Position 2007
PRAIRIE MARKETING CO LTD - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Prairie Marketing Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Prairie Marketing Co Ltd: Competitive Position 2007
WANG NT PAPER CO LTD - DISPOSABLE PAPER PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Wang NT Paper Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Wang NT Paper Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Wang NT Paper Co Ltd: Competitive Position 2007
SANITARY PROTECTION IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sanitary Towels by Type: % value analysis 2004-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 20 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 21 Sanitary Protection Retail Company Shares 2003-2007
Table 22 Sanitary Protection Retail Brand Shares 2004-2007
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 24 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 27 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 28 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Retail Sales of Incontinence Products: Value 2002-2007
Table 32 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 33 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 34 Incontinence Products Retail Company Shares 2003-2007
Table 35 Incontinence Products Retail Brand Shares 2004-2007
Table 36 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 37 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 39 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 40 Wipes Retail Company Shares 2003-2007
Table 41 Wipes Retail Brand Shares 2004-2007
Table 42 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 43 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 45 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 46 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 47 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 48 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 49 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 50 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Toilet Paper: Value 2002-2007
Table 52 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 53 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 54 Toilet Paper Retail Company Shares 2003-2007
Table 55 Toilet Paper Retail Brand Shares 2004-2007
Table 56 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 57 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 59 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 60 Tissues Retail Company Shares 2003-2007
Table 61 Tissues Retail Brand Shares 2004-2007
Table 62 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 63 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Retail Sales of Kitchen Towels: Value 2002-2007
Table 65 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 66 Kitchen Towels Retail Company Shares 2003-2007
Table 67 Kitchen Towels Retail Brand Shares 2004-2007
Table 68 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 69 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 71 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 72 Paper Tableware Retail Company Shares 2003-2007
Table 73 Paper Tableware Retail Brand Shares 2004-2007
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 75 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 78 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 79 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 81 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012