Disposable Paper Products in Tunisia
Euromonitor International's Disposable Paper Products in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 77 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
New products invigorate a slow market
2008 saw a revival in disposable paper product sales. Players introduced newly developed products in standard towels, toilet paper and kitchen towels, but the greatest level of product development was seen in tissues, a reflection of greater consumer spending power in Tunisia. Products were developed to better identify with different consumer groups, such as boxed tissues featuring horoscope logos and floral printed toilet paper for those individuals looking for attractive products for use in their homes.
Two large companies dominate the market
Disposable paper products is dominated by local players, all producing their products locally. Using multinational partnership agreements with foreign companies, domestic players were able to maintain quality production procedures and continuous research and development to maintain a strong position for their brands in the local market as well as in North Africa. Two of the leading companies are Sancella SA and Société d'Articles Hygiéniques Sarl (SAH), together accounting for over a 70% market share.
Modern retailing still relatively undeveloped
Modern retailing is still relatively undeveloped, but its expansion is set to continue at a steady pace as major retailers are posting double-digit revenue growth. French retailers (Carrefour and Casino) constitute the only foreign presence so far. The major players in modern retailing are Group UTIC (Carrefour and Champion hypermarkets) Group Mabrouk (Géant hypermarket and Monoprix supermarket chain licensed by the French retailer Casino), Magasin Général, a state-owned supermarket chain, Promogros, a privately-owned supermarket chain, and Bonprix, which has recently been bought by Group UTIC to be transferred to Champion hypermarkets.
While independent retailers account for nearly 90% of total retail outlets, the availability of different brands at each retailer is limited, and one will usually find one company’s products available in each retailer. This is simply due to limited shelf space.
Better performance expected over the forecast period
For a market in which some products are still considered as luxuries for the average Tunisian consumer, and which could be easily replaced by a cloth and water, or one product can have multiple uses, market players are expected to encourage consumers to try out more products and purchase them through promotional offers, such as extra quantities for no additional charge. Constant value growth will remain around the 2% over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN TUNISIA : MARKET INSIGHT
EXECUTIVE SUMMARY
New products invigorate a slow market
Two large companies dominate the market
Modern retailing still relatively undeveloped
Better performance expected over the forecast period
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION IN TUNISIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 18 Sanitary Protection Retail Company Shares 2004-2008
Table 19 Sanitary Protection Retail Brand Shares 2005-2008
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN TUNISIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 24 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN TUNISIA
WIPES IN TUNISIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 29 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 30 Wipes Retail Company Shares 2004-2008
Table 31 Wipes Retail Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 33 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN TUNISIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 35 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 36 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 37 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 38 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 39 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN TUNISIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Toilet Paper: Value 2003-2008
Table 41 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 42 Toilet Paper Retail Company Shares 2004-2008
Table 43 Toilet Paper Retail Brand Shares 2005-2008
Table 44 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 45 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES IN TUNISIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 47 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 48 Tissues Retail Company Shares 2004-2008
Table 49 Tissues Retail Brand Shares 2005-2008
Table 50 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 51 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN TUNISIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Kitchen Towels: Value 2003-2008
Table 53 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 54 Retail Sales of Kitchen Towels: Value 2003-2008
Table 55 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 56 Kitchen Towels Retail Company Shares 2004-2008
Table 57 Kitchen Towels Retail Brand Shares 2005-2008
Table 58 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 59 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN TUNISIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 61 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 62 Paper Tableware Retail Company Shares 2004-2008
Table 63 Paper Tableware Retail Brand Shares 2005-2008
Table 64 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 65 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS IN TUNISIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 67 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 68 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 69 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 70 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 71 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
COMPLEXE IND DES PRODUITS D'ACCUEIL ET DU PAPIER
Strategic Direction
Key Facts
Summary 2 Complexe Ind des Produits d’Accueil et du Papier: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Complexe Ind des Produits d’Accueil et du Papier: Competitive Position 2008
TUNISIE PAPIER D'ACCUEIL (TUPAC)
Strategic Direction
Key Facts
Summary 4 Tunisie Papier d’Accueil (TUPAC): Key Facts
Summary 5 Tunisie Papier d’Accueil (TUPAC): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Tunisie Papier d’Accueil (TUPAC): Competitive Position 2008