Disposable Paper Products in Ukraine
Euromonitor International's Disposable Paper Products in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 96 | Publication date: Oct 2008
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products enjoys growing consumer demand
In 2007 disposable paper products witnessed a boost in consumer demand. This was driven by Ukrainians’ increasing demands for convenience, in line with growth in incomes and improving lifestyles. Whilst previously relying on textile napkins and other alternative means of personal hygiene, at the end of the review period consumers greatly appreciated a rapidly widening range of disposable paper products. It was not only the volume sales increase which was outstanding, but value sales also increased at a healthy rate. More premium priced offers such as tissues also continued to see growing popularity. As a result, both retail volume and value sales posted double-digit growth rates in 2007, even accelerating compared with the review period, with some particularly promising categories.
Innovations reflect developing premiumisation in disposable paper products
Disposable paper products saw a consumer shift to higher quality variants, with price losing its paramount importance, a trend especially observed in cities. The trend largely evolved because of new product developments from domestic manufacturers in the premium price segment in particular. There were a range of innovations on offer (especially in napkins and toilet paper), unlike previously, when local producers were known for cheap disposable paper products. More multi-layered products, with various fragrances and moisturising elements were launched onto the market in 2007/2008. The growing range of products helped to boost consumer demand, with the ongoing premiumisation of sales.
Multinationals dominate, although local companies are not weak
At the end of the review period, a number of local and foreign players were active in disposable paper products in Ukraine, with the shares fragmented overall. Clear value sales dominance was maintained by multinationals, with Procter & Gamble Ukraine TOV the most competitive. The strong positions of foreign players were maintained by active investment in advertising their brands, on television in particular (for instance Pampers, Huggies, Always and Libresse). On the other hand, domestic players did not give up their positions, especially leading companies such as Kyivsky Kartonno-Paperovy Kombinat VAT and Volyngolovpostach OAO, which also rightly picked the path of innovation development; although lack of funds to advertise their offers remained their weak point.
Supermarkets/hypermarkets noted for healthy pace of growth in the country
In 2007 disposable paper products in Ukraine could be purchased in a number of retail outlets, the most common of which were supermarkets/hypermarkets, small grocery retailers and non-grocery retailers. Whilst kiosks and outdoor markets, which fell into the latter category, distributed such products nationwide, their importance in value terms diminished. In turn, supermarkets/hypermarkets, which were mushrooming in cities, continued to enjoy strong popularity with consumers, as they offered the widest range of disposable paper products.
Disposable paper products to maintain strong growth in the forecast period
Over the forecast period, disposable paper products is to observe a continuing healthy increase in retail sales, in both volume and value terms. Growth will be driven by rising consumer incomes in the country, as well as by improving living standards, actively chased by Ukrainians. Another positive factor will be the widening product range, which will enable consumers to find more added value products; for instance in convenient packaging, with improved design and quality. However, in view of the saturation in some categories, growth will be gradually slowing down.
Table of contents
DISPOSABLE PAPER PRODUCTS IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products enjoys growing consumer demand
Innovations reflect developing premiumisation in disposable paper products
Multinationals dominate, although local companies are not weak
Supermarkets/hypermarkets noted for healthy pace of growth in the country
Disposable paper products to maintain strong growth in the forecast period
KEY TRENDS AND DEVELOPMENTS
Economic development and growth in consumer incomes – DPP on the rise
Disposable paper products become more sophisticated
Distribution becomes more structured and formal
Demographic changes alarming in Ukraine
DPP – the battlefield of domestic players and multinationals
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
CAMPUS COTTON CLUB TD - DISPOSABLE PAPER PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Campus Cotton Club TD: Key Facts
Summary 3 Campus Cotton Club TD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Campus Cotton Club TD: Competitive Position 2007
KYIVSKY KARTONNO-PAPEROVY KOMBINAT VAT - DISPOSABLE PAPER PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kyivsky Kartonno-Paperovy Kombinat VAT: Key Facts
Summary 6 Kyivsky Kartonno-Paperovy Kombinat VAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Kyivsky Kartonno-Paperovy Kombinat VAT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Kyivsky Kartonno-Paperovy Kombinat VAT: Competitive Position 2007
NASHA VATA TOV - DISPOSABLE PAPER PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nasha Vata TOV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
VATFARM VAT - DISPOSABLE PAPER PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Vatfarm VAT: Key Facts
Summary 11 Vatfarm VAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Vatfarm VAT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Vatfarm VAT: Competitive Position 2007
VOLYNGOLOVPOSTACH OAO - DISPOSABLE PAPER PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Volyngolovpostach OAO: Key Facts
Summary 15 Volyngolovpostach OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Volyngolovpostach OAO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Volyngolovpostach OAO: Competitive Position 2007
SANITARY PROTECTION IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 18 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 19 Sanitary Protection Retail Company Shares 2003-2007
Table 20 Sanitary Protection Retail Brand Shares 2004-2007
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 25 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Incontinence Products: Value 2002-2007
Table 30 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 32 Incontinence Products Retail Company Shares 2003-2007
Table 33 Incontinence Products Retail Brand Shares 2004-2007
Table 34 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 38 Wipes Retail Company Shares 2003-2007
Table 39 Wipes Retail Brand Shares 2004-2007
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 45 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 46 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2002-2007
Table 50 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 52 Toilet Paper Retail Company Shares 2003-2007
Table 53 Toilet Paper Retail Brand Shares 2004-2007
Table 54 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 58 Tissues Retail Company Shares 2003-2007
Table 59 Tissues Retail Brand Shares 2004-2007
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2002-2007
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 64 Kitchen Towels Retail Company Shares 2003-2007
Table 65 Kitchen Towels Retail Brand Shares 2004-2007
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 70 Paper Tableware Retail Company Shares 2003-2007
Table 71 Paper Tableware Retail Brand Shares 2004-2007
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012