Disposable Paper Products in Uruguay
Euromonitor International's Disposable Paper Products in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 79 | Publication date: Dec 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
A positive performance in 2006
Disposable paper products turned in a positive performance in Uruguay in 2006, behind gains in the overall economy. Demand for these products continued to increase as a result of rising disposable incomes, which allowed new consumers to enter disposable paper products and existing consumers to expand their consumption patterns. It also witnessed consumers trading-up to more value-added products in categories such as sanitary protection, nappies/diapers/pants and incontinence products. Nevertheless, 2006 growth rates were lower than the previous years as recovery from the economic crisis of 2002 slowed down and the economy stabilised.
An aging population bodes well for incontinence products
Uruguay has one of the oldest populations in Latin America with 13% of Uruguayans over 65-year-olds. This demographic trend is contributing to changing consumption patterns in several consumer goods industries, boosting demand for those products targeted at the elderly. In disposable paper products, this led to increased demand for incontinence products. In fact, incontinence products exhibited the strongest growth within disposable paper products in 2006. Improving life expectancy and low birth rates suggest that this trend will continue to affect disposable paper products in the long-term, presenting a profitable environment for incontinence products manufacturers.
Innovations in distribution help boost sales
The introduction of vending machines that sell disposable paper products is facilitating increased consumption, making it easier for consumers to get their hands on somewhat essential disposable paper products when in a hurry. Sanitary protection and toilet paper were the only disposable paper products to enter the vending machine channel, but both experienced notable increases of sales through this form of distribution. One of the leading companies involved with this trend is Boxes, a domestic vending company in Uruguay. The vending machines also serve as an advertising and promotional tool, exposing a higher concentration of consumers to these products.
Tax on imported products from Argentina to help domestic manufacturers
The Uruguayan government created a tax on goods that are manufactured in the Argentinean “Zonas de Promocíon Industrial” (Industrial Promotion Zones) in order to make the competitive landscape more favourable to Uruguayan manufacturers. The government argues that these zones put national producers at a severe disadvantage because products coming from these zones are not only exempt from most taxes, but also reimburse the IVA (value-added tax) that consumers are required to pay. As a result, it developed a tax specifically directed at these products to even the playing field for domestic manufacturers. The tax varies depending on each product, but on average is around 18%. The types of disposable paper products most affected by this new tax are nappies/diapers and sanitary protection.
Incontinence products predicted to fuel future growth in disposable paper products
Continuing on its success in 2006, incontinence products is expected to be one of the leading categories of disposable paper products over the forecast period. An aging population will likely continue to increase the consumer base for these products and as educational campaigns eliminate the negative stigma attached to such products, more Uruguayans are expected to be open to using incontinence remedies. Manufacturers operating in this category will likely invest more resources in advertising campaigns to create a positive image for their products, convincing consumers that they could have a higher quality of life by using them. Despite this success, incontinence products is anticipated to remain a niche product, but one of growing importance.
Table of contents
DISPOSABLE PAPER PRODUCTS IN URUGUAY : MARKET INSIGHT
EXECUTIVE SUMMARY
A positive performance in 2006
An aging population bodes well for incontinence products
Innovations in distribution help boost sales
Tax on imported products from Argentina to help domestic manufacturers
Incontinence products predicted to fuel future growth in disposable paper products
KEY TRENDS AND DEVELOPMENTS
Falling birth rates and an aging population has notable impact on consumption
Consumers prefer companies that are socially responsible
Growing success of vending machines impacts distribution trends
New recycling policy
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-2006
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
INDUSTRIA PAPELERA URUGUAY SOCIEDAD ANÓNIMA (IPUSA)
Strategic Direction
Key Facts
Summary 1 IPUSA: Key Facts
Company Background
Production
Competitive Positioning
KIMBERLY-CLARK URUGUAY SA
Strategic Direction
Key Facts
Summary 2 Kimberly-Clark Uruguay SA: Key Facts
Company Background
Production
Competitive Positioning
SAGRIN SA
Strategic Direction
Key Facts
Summary 3 Sagrin SA: Key Facts
Company Background
Production
Competitive Positioning
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Sanitary Protection Retail Company Shares 2002-2006
Table 20 Sanitary Protection Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 25 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Retail Sales of Incontinence Products: Value 2001-2006
Table 30 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 31 Incontinence Products Retail Company Shares 2002-2006
Table 32 Incontinence Products Retail Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 34 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 36 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 37 Wipes Retail Company Shares 2002-2006
Table 38 Wipes Retail Brand Shares 2003-2006
Table 39 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 40 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 42 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 43 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 44 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 45 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 46 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Retail Sales of Toilet Paper: Value 2001-2006
Table 48 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 49 Toilet Paper Retail Company Shares 2002-2006
Table 50 Toilet Paper Retail Brand Shares 2003-2006
Table 51 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 52 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 54 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 55 Tissues Retail Company Shares 2002-2006
Table 56 Tissues Retail Brand Shares 2003-2006
Table 57 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 58 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Retail Sales of Kitchen Towels: Value 2001-2006
Table 60 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 61 Kitchen Towels Retail Company Shares 2002-2006
Table 62 Kitchen Towels Retail Brand Shares 2003-2006
Table 63 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 64 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 66 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 67 Paper Tableware Retail Company Shares 2002-2006
Table 68 Paper Tableware Retail Brand Shares 2003-2006
Table 69 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 71 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 73 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 75 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011