Disposable Paper Products in Venezuela
Euromonitor International's Disposable Paper Products in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Significant slowdown in DPP growth
Although lower than in 2007, the DPP market still recorded positive growth in most areas in Venezuela in 2008. Although current value growth in 2008 was roughly in-line with the review period average, constant value growth was significantly lower. The decline in growth in 2008 can be attributed to product scarcity and the impact of strong inflation on the Venezuelan economy.
Increasing market regulation and strong inflation impacts growth
Product scarcity occurred within a number of DPP areas during 2008, with product availability on retail shelves sometimes falling short of high demand. Increasing market regulation was partly responsible for this problem, with controls for imports of raw material and final products, due to strict exchange rate controls, slowing down operations within the retail and manufacturing segments. In addition, declining consumer purchasing power due to strong inflation and a contracting economy also inhibited growth during 2008.
Procter & Gamble leads sales in 2008
Multinational Procter & Gamble de Venezuela CA remained the leading player within the DPP market during 2008. However, the company’s retail value share declined slightly in 2008 due to increasing competition. Domestic producer Papeles Venezolanos CA followed close behind P&G, making inroads in the economy segments of several popular sectors. This shift in competitive environment reflects the overall economic environment in Venezuela, where an increasing number of consumers are shifting towards more affordable products.
Supermarkets/hypermarkets increase in popularity
Supermarkets/hypermarkets continued to dominate DPP sales during 2008, increasing their value share to almost 50% of total sales at the expense of small grocery retailers and non-grocery retailers. Over the review period, supermarkets/hypermarkets increased their presence throughout Venezuela as consumers increasingly valued convenience and the ability to purchase all of their households needs in one location. On the other hand, forecourt retailers recorded the largest decline in value sales because of government regulations with regard to petrol distributers.
Modest growth expected within DPP market over forecast period
All DPP sectors are expected to grow in volume and constant value terms over the forecast period, albeit at a more modest rate than that which was experienced during the review period. No large constant value price increases are expected due to the fact that the market will contract as a result of the economic downturn. However, further market segmentation and the introduction of new innovative products will help to fuel sales during the forecast years. Manufacturers will put particular focus on satisfying the demands of the older adult population which will continue to grow rapidly over the coming years.
Table of contents
DISPOSABLE PAPER PRODUCTS IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
Significant slowdown in DPP growth
Increasing market regulation and strong inflation impacts growth
Procter & Gamble leads sales in 2008
Supermarkets/hypermarkets increase in popularity
Modest growth expected within DPP market over forecast period
KEY TRENDS AND DEVELOPMENTS
Business environment changes pose serious challenge to manufacturers
Forecourt retailers record decline in DPP distribution share
Rising demand for personal health and comfort items
Manufacturers launch larger ‘value’ packaging formats
Demographic trends fuel demand for incontinence products
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VENEZUELA
FARMATODO CA - DISPOSABLE PAPER PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Farmatodo CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GRUPO MISTRAL - DISPOSABLE PAPER PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Grupo Mistral CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 4 Grupo Mistral: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Grupo Mistral: Competitive Position 2008
INDUSTRIAS CORPAñAL CA - DISPOSABLE PAPER PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Industrias Corpañal CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Industrias Corpañal CA: Production Data 2008
COMPETITIVE POSITIONING
Summary 8 Corpañal CA: Competitive Position 2008
MANUFACTURAS DE PAPEL CA - DISPOSABLE PAPER PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Manufacturas de Papel CA: Key Facts
Summary 10 Manufacturas de Papel CA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Manufacturas de Papel CA: Production Data 2007
COMPETITIVE POSITIONING
Summary 12 Manufacturas de Papel CA: Competitive Position 2008
PAPELES VENEZOLANOS CA (PAVECA) - DISPOSABLE PAPER PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Papeles Venezolanos CA: Key Facts
Summary 14 Papeles Venezolanos CA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Papeles Venezolanos CA : Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Papeles Venezolanos CA: Competitive Position 2008
SANITARY PROTECTION IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013