Disposable Paper Products in Vietnam
Euromonitor International's Disposable Paper Products in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 82 | Publication date: Aug 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable Paper Products Records Dynamic Growth
Rising disposable incomes, better hygiene practices along with stronger demand for products providing convenience accounted for the robust growth of disposable paper products in 2006. In particular, increase in hygiene awareness allowed a gradual shift in consumers' perceptions towards disposable paper products. Previously seen as luxury purchases, these products are gaining stronger recognition as daily necessities and this led to a larger consumer base for these products. Sanitary protection, which accounted for more than half of the value sales for disposable paper products in 2006, saw stronger value growth. This was mainly driven by sophisticated product launches, mostly ultra-thin towels and night sanitary protection, as more working women saw value-added in these products and were willing to pay higher prices.
Wipes Leads Growth, Albeit from a Small Base, as General Purpose Wipes Gain Popularity Among Consumers
While general purpose wipes registered the most dynamic growth in wipes, baby wipes continued to account for the bulk of wipes' sales. The strong performance by general purpose wipes was mainly attributed to its multi-purpose nature, allowing manufacturers to adopt a value-for-money image for these products, which greatly appealed to many price-sensitive consumers in Vietnam. Other disposable paper products such as toilet paper and tissues also achieved strong support from consumers, all thanks to the versatility of these products.
Local Players Put Up a Strong Fight Against Multinationals
As domestic companies strengthen their business knowledge, they are becoming a big threat to multinationals which have been enjoying huge market share in Vietnam due to their well-established reputation. Thanks to its aggressive marketing efforts such as having sponsorships for popular teen events mainly targeted at female teenagers, DiatCo inched closer to Kimberly-Clark in terms of value share in sanitary protection and successfully extended its brand name, Diana, to wipes. Smaller domestic players also performed well through their presence in suburban and rural areas by distributing products in traditional retail outlets.
Demand for Premium Products by Urban Consumers Spurs Sales in Modern Retail Outlets
Modern retail outlets such as supermarkets and convenience stores recorded higher sales in 2006 as consumers living in cities such as Hanoi and Ho Chi Minh displayed a greater preference for sophisticated products, like tissues with added scents and products with increased absorbency and softness, which are commonly sold in modern retail outlets such as supermarkets due to their premium pricing. Despite the higher prices commanded by these products because of their greater number of benefits, urban working consumers showed a greater willingness to spend as their purchasing power increased with higher incomes.
Huge Growth Potential in Disposable Paper Products
Over the forecast period, growth will be mainly driven by demographic changes such as a growing segment of working class consumers with improved financial positions which leads them to seek greater convenience and ease. Consumers, in both urban and rural areas, will continue to have increased hygiene awareness, which is expected to drive sales of disposable paper products, especially wipes, incontinence products and nappies/diapers/pants. Leading industry players are likely to invest larger amounts of resources into marketing and educational activities, mainly to encourage product trials, especially among rural consumers.
Table of contents
DISPOSABLE PAPER PRODUCTS IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable Paper Products Records Dynamic Growth
Wipes Leads Growth, Albeit from a Small Base, as General Purpose Wipes Gain Popularity Among Consumers
Local Players Put Up a Strong Fight Against Multinationals
Demand for Premium Products by Urban Consumers Spurs Sales in Modern Retail Outlets
Huge Growth Potential in Disposable Paper Products
KEY TRENDS AND DEVELOPMENTS
Booming Stock Market Strengthens Domestic Players' Positions
Demographic Changes Enhance Industry Growth
Niche Products Attract Consumer Attention
Vietnam's Entry into World Trade Organization (WTO) Creates a Fiercer Competitive Environment
Higher Unit Prices Due to Increasing Costs
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-2006
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - VIETNAM
BACH TUYET COTTON CO - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bach Tuyet Cotton Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Bach Tuyet Cotton Co: Competitive Position 2006
DIANA CO LTD (DIATCO) - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Diana Co Ltd (DiatCo): Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Diana Co Ltd (DiatCo): Competitive Position 2006
KY VY CO LTD - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Ky Vy Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Ky Vy Co Ltd: Competitive Position 2006
SAIGON PAPER JOINT STOCK CO - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Saigon Paper Joint Stock Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Saigon Paper Joint Stock Co: Competitive Position 2006
YAHO CO LTD - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Yaho Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Yaho Co Ltd: Competitive Position 2006
SANITARY PROTECTION IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 18 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 19 Sanitary Protection Retail Company Shares 2002-2006
Table 20 Sanitary Protection Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 25 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Incontinence Products: Value 2001-2006
Table 30 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 31 Retail Sales of Light vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 32 Incontinence Products Retail Company Shares 2002-2006
Table 33 Incontinence Products Retail Brand Shares 2003-2006
Table 34 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 38 Wipes Retail Company Shares 2002-2006
Table 39 Wipes Retail Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 44 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 45 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2001-2006
Table 49 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 50 Retail Sales of Wet vs Dry Toilet Paper 2003-2006
Table 51 Toilet Paper Retail Company Shares 2002-2006
Table 52 Toilet Paper Retail Brand Shares 2003-2006
Table 53 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 54 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 56 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 57 Tissues Retail Company Shares 2002-2006
Table 58 Tissues Retail Brand Shares 2003-2006
Table 59 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 60 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
PAPER TABLEWARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 62 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 63 Paper Tableware Retail Company Shares 2002-2006
Table 64 Paper Tableware Retail Brand Shares 2003-2006
Table 65 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 66 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 68 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 69 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 71 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 72 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011