Disposable Paper Products in Vietnam
Euromonitor International's Disposable Paper Products in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 85 | Publication date: Oct 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products exhibits strong growth
Increasing disposable incomes, thanks to economic development in Vietnam, and changes in demographics drove growth in disposable paper products in 2007. Specifically, the increase in the number of working women and higher income households led to greater demand for time saving and convenient products. Consumers are gradually viewing disposable paper products as necessity purchases instead of luxury purchases. Furthermore, many consumers in urban areas are willing to pay higher prices for products with more value added benefits. In addition, better education and higher living standards also resulted in greater awareness and concerns about hygiene and healthcare amongst Vietnamese consumers, which contributed to favourable changes in consumer attitudes towards these products. For example, sanitary protection saw an increase in acceptance amongst female consumers in rural areas, and saw considerable growth in 2007.
Growth led by nappies/diapers/pants
In 2007, nappies/diapers/pants, in particular new born nappies/diapers, continued to record the most dynamic growth. Its strong performance was supported by the rising number of nuclear households and working mothers in Vietnam. Busy working lives and stronger financial power create strong demand, and women can afford to buy these products, especially when they have to go back to work after short maternity leave; therefore new born nappies/diapers recorded the highest growth. In 2007, in line with the more sophisticated demands of upper income consumers, companies such as Kimberly-Clark Vietnam Co Ltd also launched new products with added special features and benefits, such as ultra-absorbent care, ultra-breathable cover and ultra-soft magic tapes in various pack sizes, which further enhanced the growth of nappies/diapers/pants.
Domestic players boost penetration with economy priced products
Despite the strong growth in disposable paper products in 2007, the volume growth rates of some categories, such as nappies/diapers/pants, wipes, toilet paper and paper tableware slowed down in 2007. There was demand for more sophisticated products amongst many urban consumers, but volume growth was limited, as there were still a large number of low income consumers, especially in rural areas. Hence, unlike some international manufacturers, which are positioned with premium brands, domestic players build their image with value for money brands to target the large proportion of price-sensitive consumers. Such brand positioning is a strategic direction, especially when domestic players are trying to penetrate rural areas to capture sales volumes to compensate for low profit margins.
Modern retail outlets gain more ground in distribution
Over the review period, sales through modern retail outlets such as supermarkets/hypermarkets and convenience stores increased considerably. This was because of the increasing preference of consumers, especially those in cities such as Hanoi and Ho Chi Minh City, to shop in these modern retail outlets, which provide them with a greater variety of products and convenience. Furthermore, most manufacturers have shelf display space in these outlets to introduce new and premium products, because they believe that middle and high income earners shop more regularly in these outlets. As such, modern retail outlets not only become more convenient places to shop, but also places where high income consumers can easily find premium products which meet their demands.
Disposable paper products expecting healthy growth
With dynamic changes in the Vietnamese economy, demographics and consumer lifestyles, disposable paper products is expected to continue to register healthy growth over the forecast period. This is especially as manufacturers are fostering their penetration into rural areas, where living conditions are being improved in rural households and consumers have greater concerns about hygiene and health. In line with evolving lifestyles amongst consumers and greater marketing and education efforts of manufacturers, nappies/diapers/pants, incontinence products and wipes are projected to lead growth over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products exhibits strong growth
Growth led by nappies/diapers/pants
Domestic players boost penetration with economy priced products
Modern retail outlets gain more ground in distribution
Disposable paper products expecting healthy growth
KEY TRENDS AND DEVELOPMENTS
Changing lifestyles boost market growth
Niche products appeal to modern consumers
Manufacturers face rising production costs
Value added benefits and attractive packaging stimulate consumer interest
Domestic players fight hard to strengthen their presence
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
BACH TUYET COTTON CO - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bach Tuyet Cotton Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bach Tuyet Cotton Co: Competitive Position 2007
DIANA CO LTD (DIATCO) - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Diana Co Ltd (DiatCo): Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Diana Co Ltd (DiatCo): Competitive Position 2007
KY VY CO LTD - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Ky Vy Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Ky Vy Co Ltd: Competitive Position 2007
NEW TOYO TISSUE PAPER MILL VIETNAM CO LTD - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 New Toyo Tissue Paper Mill Vietnam Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 New Toyo Tissue Paper Mill Vietnam Co Ltd : Competitive Position 2007
YAHO CO LTD - DISPOSABLE PAPER PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Yaho Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Yaho Co Ltd: Competitive Position 2007
SANITARY PROTECTION IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 18 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 19 Sanitary Protection Retail Company Shares 2003-2007
Table 20 Sanitary Protection Retail Brand Shares 2004-2007
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
Table 23 Sanitary Towels by Type of Use: % Value Analysis 2004-2007
NAPPIES/DIAPERS/PANTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 26 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 32 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 33 Incontinence Products Retail Company Shares 2003-2007
Table 34 Incontinence Products Retail Brand Shares 2004-2007
Table 35 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 39 Wipes Retail Company Shares 2003-2007
Table 40 Wipes Retail Brand Shares 2004-2007
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 46 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 47 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper: Value 2002-2007
Table 51 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 53 Toilet Paper Retail Company Shares 2003-2007
Table 54 Toilet Paper Retail Brand Shares 2004-2007
Table 55 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 56 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 59 Tissues Retail Company Shares 2003-2007
Table 60 Tissues Retail Brand Shares 2004-2007
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
PAPER TABLEWARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 64 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 65 Paper Tableware Retail Company Shares 2003-2007
Table 66 Paper Tableware Retail Brand Shares 2004-2007
Table 67 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 71 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 73 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 74 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012