Disposable Paper Products in the Czech Republic
Euromonitor International's Disposable Paper Products in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Jan 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Good growth supported by rising income levels
Disposable paper products saw continuing good growth in current value sales throughout the review period. This was supported by the country’s strong economic performance, which created higher disposable income levels and enabled consumers to afford more disposable paper products. Growth was also supported by widening distribution, as supermarkets/hypermarkets and discounters continued to increase their presence in the country.
Private label products support volume growth
There was strong growth in private label disposable paper products during the review period, with this continuing in 2007. An increasing range of private label products began to be offered by discounters and supermarkets/hypermarkets, with these attracting consumers due to their low price. However, the low price of private label products constrained constant value growth and eroded unit prices.
Leading multinationals gain due to polarisation
Procter & Gamble-Rakona as and Kimberly-Clark as remained the leaders in 2007, being the only two players with a double-digit value share in overall disposable paper products. These players gained further share in 2007 over the previous year, with this linked to increasing polarisation. Customers are increasingly splitting into quality-conscious consumers, who are trading up to the leading global brands and value-added products, and price-sensitive consumers. The latter group is trading down to affordably priced private label and basic products, simply seeking the lowest possible price.
Shift to larger grocery retailers
During the review period, there was a marked shift in the shopping patterns of Czech consumers for disposable paper products. Consumers moved away from purchasing these products at small grocery retailers when required. Instead, they increasingly purchased disposable paper products in bulk from large grocery retailers on a regular basis. This trend was further encouraged by the widening range of private label disposable paper products available from discounters and supermarkets/hypermarkets, along with these channels continuing to expand outlet volume across the country.
Good growth to continue as consumers demand convenience
Disposable paper products is expected to continue to see good growth during the forecast period. Busy lifestyles are expected to result in Czech consumers increasingly opting for the convenience of disposable paper products instead of textile alternatives, particularly in urban areas. Players will also drive growth by offering value-added innovation or by focusing on affordable pricing and price promotions. The continuing growth of private label is also expected to improve sales to price-sensitive consumers during the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Good growth supported by rising income levels
Private label products support volume growth
Leading multinationals gain due to polarisation
Shift to larger grocery retailers
Good growth to continue as consumers demand convenience
KEY TRENDS AND DEVELOPMENTS
Economic growth supports sales increase
Demographics have less impact than income levels
Continuing polarisation as leading multinationals and private label gain share
Busy lifestyles drive demand for convenience
Consumers opt for larger grocery retailers in search for convenience
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
HARTMANN-RICO AS - DISPOSABLE PAPER PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hartmann-Rico as: Key Facts
Summary 3 Hartmann-Rico as: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 4 Hartmann-Rico as: Competitive Position 2007
ONTEX CZ - DISPOSABLE PAPER PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Ontex CZ: Key Facts
Summary 6 Ontex CZ: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 7 Ontex CZ: Competitive Position 2007
SHP HARMANEC AS - DISPOSABLE PAPER PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 8 SHP Harmanec as: Key Facts
Summary 9 SHP Harmanec as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 SHP Harmanec as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 SHP Harmanec as: Competitive Position 2007
SPEKTRUM CZ AS - DISPOSABLE PAPER PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Spektrum CZ as: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Spektrum CZ as: Competitive Position 2007
TENTO AS - DISPOSABLE PAPER PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Tento as: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Tento as: Competitive Position 2007
SANITARY PROTECTION IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 20 Sanitary Protection Retail Company Shares 2003-2007
Table 21 Sanitary Protection Retail Brand Shares 2004-2007
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 26 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 32 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 33 Incontinence Products Retail Company Shares 2003-2007
Table 34 Incontinence Products Retail Brand Shares 2004-2007
Table 35 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 39 Wipes Retail Company Shares 2003-2007
Table 40 Wipes Retail Brand Shares 2004-2007
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 46 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 47 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper: Value 2002-2007
Table 51 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 53 Toilet Paper Retail Company Shares 2003-2007
Table 54 Toilet Paper Retail Brand Shares 2004-2007
Table 55 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 56 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 59 Tissues Retail Company Shares 2003-2007
Table 60 Tissues Retail Brand Shares 2004-2007
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Kitchen Towels: Value 2002-2007
Table 64 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 65 Kitchen Towels Retail Company Shares 2003-2007
Table 66 Kitchen Towels Retail Brand Shares 2004-2007
Table 67 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 71 Paper Tableware Retail Company Shares 2003-2007
Table 72 Paper Tableware Retail Brand Shares 2004-2007
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012