Disposable Paper Products in the Netherlands
Euromonitor International's Disposable Paper Products in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 93 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Price competition prevents growth in current value sales in 2006
The market for disposable paper products in the Netherlands was still suffering the after effects of a price war in 2006, with larger sectors like nappies/diapers/pants, toilet paper and sanitary protection declines in current value terms, while volume sales either fell or showed negligible growth. Current value sales growth for the market as a whole was also hampered by a relatively low level of new product development, as well as intense price competition between major retailers.
Rising private label product penetration leads to frequent price promotions
Established leading manufacturers such as Procter & Gamble, SCA Hygiene Products and Georgia-Pacific faced increased pressure from private label products towards the end of the review period. Larger chained retailers continued to push their own offerings in 2006, which saw private label product penetration increase in a number of disposable paper products sectors. Dutch consumers, who are generally quite sensitive to price, were attracted by the increasing quality of private label products, many of which compared favourably with branded alternatives but retailed at a much lower cost. This trend drove branded manufacturers to implement frequent price promotions in order to boost volume sales and maintain their market positions.
Incontinence products performs well as educational campaigns reduce taboos
In 2006, incontinence products remained being one of the best performing sectors within disposable paper products in terms of current value sales growth. While they did target the Netherlands’ increasingly large ageing population, incontinence products manufacturers such as SCA Hygiene also targeted younger women with educational campaigns on bladder problems, which helped to lessen the taboo surrounding the issue. SCA Hygiene’s Tena continued to dominate the sector in 2006, while Kimberly-Clark renamed its Poise brand Depend.
Wipes shows the most dynamic performance as demands for convenience rise
Wipes was the most dynamic disposable paper products sector in terms of current value sales growth in 2006. During the review period, more and more Dutch people discovered the benefits and convenience of wipes products for home and personal use. Wipes was not negatively affected by the price wars that restricted the development of other sectors, though growth in current value sales did level off over 2003-2006 as the quality and variety of private label products improved, providing additional competition for branded manufacturers.
Innovations will drive the development of the market over 2006-2011
The end of the price war should bring a phase of relief for both manufacturers and retailers present in the disposable paper products market. While recovery will be slow, unit prices are expected to stabilise over the forecast period as a new wave of innovation boosts demand for added-value products and drives growth in constant value sales for the market as a whole. New product developments are likely to be concentrated in larger and more dynamic sectors such as sanitary protection or wipes, while commodity sectors like cotton wool/buds/pads will continue to witness rising private label product penetration.
Table of contents
DISPOSABLE PAPER PRODUCTS IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Price competition prevents growth in current value sales in 2006
Rising private label product penetration leads to frequent price promotions
Incontinence products performs well as educational campaigns reduce taboos
Wipes shows the most dynamic performance as demands for convenience rise
Innovations will drive the development of the market over 2006-2011
KEY TRENDS AND DEVELOPMENTS
Dutch economy gets back on its feet following a slowdown in 2003
An ageing population plays an influential role in disposable paper products
End of supermarkets/hypermarkets price war brings a more positive outlook
Health and comfort demands support increasing product sophistication
The advance of private label products continues in 2006
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - NETHERLANDS
BOLTON NEDERLAND BV - DISPOSABLE PAPER PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bolton Nederland BV: Key Facts
Summary 2 Bolton Nederland BV: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bolton Nederland BV: Competitive Position 2006
DUNI BENELUX BV - DISPOSABLE PAPER PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Duni Benelux BV: Key Facts
Summary 5 Duni AB: Operational Indicators 2004
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Duni Benelux BV: Competitive Position 2006
NATY AB - DISPOSABLE PAPER PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Naty AB: Key Facts
Summary 8 Naty AB: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ONTEX NV - DISPOSABLE PAPER PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Ontex NV: Key Facts
Summary 10 Ontex NV: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Ontex NV: Competitive Position 2006
SPONTEX BV - DISPOSABLE PAPER PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Spontex BV: Key Facts
Summary 13 Spontex BV: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Spontex BV: Competitive Position 2006
SANITARY PROTECTION IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011