Disposable Paper Products in the Philippines
Euromonitor International's Disposable Paper Products in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 89 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products registers healthy and steady growth
Disposable paper products recorded steady performance in 2006 thanks to the success of multinationals and domestic players in keeping demand going. This was achieved through aggressive marketing campaigns to induce product trials as well as sustain repeat purchases; particularly for key sectors within disposable paper products, such as sanitary protection and nappies/diapers/pants, which together dominate value sales of disposable paper products. Leveraging on the convenience and ease of use benefits, disposable paper products was positioned as the solution to help consumers cope with their hectic lifestyles.
Nappies/diapers/pants leads growth while paper tableware follows closely behind
While nappies/diapers/pants clocked the fastest growth in current value terms in 2006 due to the continued support from Filipino mothers, paper tableware was the largest beneficiary from the rising presence of AFH channels as more consumers gained exposure to paper napkins with the increased number of restaurants and cafeterias in the country.
The explosion of mass market brands in nappies/diapers/pants, mostly launched by smaller local players made these products more appealing to local consumers in the midst of price consciousness. In fact, the value-for-money positioning adopted by these local brands accounted for the dynamic volume expansion for nappies/diapers/pants in 2006.
Private label products fail to capture consumer interest
Even though large chained retailers were expanding their presence into the country with this being an excellent opportunity for private label products to win consumers’ attention, insignificant share increment was earned by private label products. This was mainly due to the increase in mass market brands launched by local players together with the frequent price promotions initiated by multinationals, resulting in private label losing its appeal to local consumers since it is usually perceived to be of a lower quality. Unless private label is able to differentiate by having basic value additions while keeping prices low, it will continue to register limited growth.
Multinationals enjoy sweet success in disposable paper products
Despite the influx of lower-priced disposable paper products stemming from cheaper imported brands, top players Johnson & Johnson (Philippines) Inc, Kimberly-Clark Philippines Inc and Procter & Gamble Philippines Inc were unshaken by the numerous occasions of price undercutting. Instead, these large multinationals maintained their leading positions through their wide product offerings. They competed effectively at various price points due to their well-established brand reputations which allowed them to continue to lead disposable paper products. In 2006 Procter & Gamble was the only player with significant share gain in overall disposable paper products in spite of the crowded shelf space faced by all players in modern retail channels. The success of Procter & Gamble was largely attributed to its dominance in nappies/diaper/pants, with its flagship Pampers brand constantly on the top of consumers’ minds with the result that its products flew off retailers’ shelves.
Product familiarity and repeat purchases expected to drive performance
Disposable paper products is expected to see healthy growth over the forecast period, driven by greater product familiarity among first-time users as well as a boost in repeat purchases supported by limited price increments. As such, strong volume expansion will be the main force steering the market forward. Of all products, wipes is likely to record the most dynamic value growth as non-users of wipes are likely to abandon their traditional practice of using reusable cloths and switch to purchasing disposable wipes, given the expected increase in the number of affordable brands for wipes throughout the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products registers healthy and steady growth
Nappies/diapers/pants leads growth while paper tableware follows closely behind
Private label products fail to capture consumer interest
Multinationals enjoy sweet success in disposable paper products
Product familiarity and repeat purchases expected to drive performance
KEY TRENDS AND DEVELOPMENTS
Busier consumer lifestyles support growth for disposable paper products
Pricing remains a major consideration for consumer purchases
Cheaper imported brands serve as double-edged sword
Multinationals sit comfortably in leading positions
Limited advertising for products with small consumer base
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - PHILIPPINES
EVERBEAUTY CORP - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Everbeauty Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Everbeauty Corp: Competitive Position 2006
MEGA SOFT HYGIENIC PRODUCTS INC - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Mega Soft Hygienic Products Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Mega Soft Hygienic Products Inc: Competitive Position 2006
PAPERTECH INC - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Papertech Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Papertech Inc: Competitive Position 2006
PHILUSA CORP - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Philusa Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Philusa Corp: Competitive Position 2006
SANITARY CARE PRODUCTS ASIA INC - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sanitary Care Products Asia Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Sanitary Care Products Asia Inc: Competitive Position 2006
SANITARY PROTECTION IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011