Disposable Paper Products in the Philippines
Euromonitor International's Disposable Paper Products in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 92 | Publication date: Aug 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products vibrant amidst economic slowdown
Despite the economic slowdown in the Philippines during 2008, disposable paper products recorded improved performance. This was driven by the increased demand for sanitary protection and nappies/diapers/pants. Intensified penetration by category players into previously untapped rural geographic areas aided in the establishment of these two categories of disposable paper products as essentials. In addition, the increasingly aggressive strategies of local manufacturers in improving their reach by widening their distribution channels buoyed healthy growth.
Manufacturers focus on sustaining volume growth
The sharp increase in the prices of food and transportation in Philippines adversely affected the disposable income that consumers allocated to other expenditure. Recognising this, manufacturers of disposable paper products focused on sustaining volume growth through various marketing strategies. During the review period, manufacturers encouraged bulk purchases of their products, by offering larger packaging sizes to consumers at a discount. The inclusion of free items and bundling were also key strategies.
Johnson & Johnson maintains lead
Johnson & Johnson (Philippines) Inc maintained leadership in disposable paper products in 2008. The company preserved its unwavering foothold in sanitary protection by a noteworthy margin and had a significant position in cotton wool/buds/pads. Johnson & Johnson continued to capitalise on its strong brand equity to maintain consumer loyalty. In addition, the company exercised its powerful financial muscle to support marketing campaigns, and also implemented an innovation strategy in bringing improved products to the category. Procter & Gamble Philippines Inc lagged behind but continued to minimise the gap, due to the increasing demand for its nappies/diapers/pants.
Supermarkets/hypermarkets upholds dominance in distribution
The distribution of disposable paper products remained concentrated in supermarkets/hypermarkets that catered to the upper- and middle-income consumers. The outlet growth in supermarkets/hypermarkets brought about by the retailers’ aim to serve consumers in a greater number of second-tier cities sustained the share of this channel. However, with the increasing pace of lifestyles, Filipinos demanded greater convenience. As a result, smaller outlets, such as convenience stores, forecourt retailers and health and beauty retailers became increasingly popular for disposable paper products over the review period.
Volume of disposable paper products forecast to suffer from weaker economy
The healthy growth of disposable paper products over the review period is projected to be succeeded by a slowdown, as the Philippines braces itself for the repercussions of the global economic deceleration. The volume usage of disposable paper products is forecast to be slower in the majority of categories, except tissues, due to its low penetration in Philippines. However, there is expected to be ongoing innovation, as well as improved awareness and penetration of disposable paper products, especially after the economy recovers. Consequently, in terms of constant retail value, disposable paper products is expected to increase more rapidly during the forecast period than during the review period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products vibrant amidst economic slowdown
Manufacturers focus on sustaining volume growth
Johnson & Johnson maintains lead
Supermarkets/hypermarkets upholds dominance in distribution
Volume of disposable paper products forecast to suffer from weaker economy
KEY TRENDS AND DEVELOPMENTS
Value sales of disposable paper products remain unscathed
Manufacturers focus on improvements through scent infusion and aesthetics
Retailers push for expansion of private label products
Multinationals fortify strong foothold
Marketing strategies focus on sustaining volume growth
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PHILIPPINES
EVERBEAUTY CORP - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Everbeauty Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Everbeauty Corp: Competitive Position 2008
FIBERLINE INDUSTRIES INC - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fiberline Industries Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Fiberline Industries Inc: Competitive Position 2008
MEGA SOFT HYGIENIC PRODUCTS INC - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Mega Soft Hygienic Products Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Mega Soft Hygienic Products Inc: Competitive Position 2008
PAPERTECH INC - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Papertech Inc: Key Facts
Summary 9 Papertech Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Papertech Inc: Competitive Position 2008
PHILUSA CORP - DISPOSABLE PAPER PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Philusa Corp: Key Facts
Summary 12 Philusa Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Philusa Corp: Competitive Position 2008
SANITARY PROTECTION IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sanitary Towels by Type of Use: % Value Analysis 2004-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AFH INCONTINENCE PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013