Disposable Paper Products in the US
Euromonitor International's Disposable Paper Products in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 107 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Limited room for volume growth
All sectors of the disposable paper products market enjoy high levels of penetration, leaving the potential for volume growth limited to an increase in the population and demographic changes. With only a small population increase in 2006 and growth projected to be limited over the next five years there is very little potential for strong volume growth in any of the DPP (disposable paper products) categories. However, changing demographics, most notably the ageing of the baby boomer population, have greatly benefited incontinence products. It saw the strongest level of value and volume growth in 2006. With more consumers expected to enter this sector and fewer leaving, strong growth is projected for the forecast period.
Two key multinationals dominate the market
The Procter & Gamble Co and Kimberly-Clark Corp dominate the US disposable paper products market. Within the nine sectors, one of these manufacturers holds the leading value share in seven – all but paper tableware and cotton wool/buds/pads. With a focus on product innovation and the ability to invest aggressively in research and development, marketing and building strong branded products, Kimberly-Clark and Procter & Gamble have made it difficult for small manufacturers to gain a foothold in the market.
Strong demand for premium products
American consumers prefer high-quality, premium-positioned disposable paper products. Manufacturers have responded to consumer demand by improving the softness, absorbency, effectiveness, and even appearance of their products. Despite rising fuel costs and a slowdown in the US housing market in 2006, the economy continued to perform well as consumer confidence remained strong. As a result consumers did not hesitate to trade up on their disposable paper product purchases helping to boost value sales.
Product development focused on segmentation
In 2006 product innovation became more segmented as manufacturers looked to differentiate themselves by appealing to consumers’ individual needs. Recognising the impact of shifting demographics, sanitary protection manufacturers have appealed to younger women – particularly teenagers – with new products designed to be discreet and reliable. In 2006 Playtex Products Inc targeted young active teenagers with the launch of Playtex Sport, featuring three levels of protection.
Household care wipes have also become more specific with new wipe varieties designed to clean specific items. Manufacturers, such as SC Johnson & Son Inc, targeted consumers who own stainless steel appliances (which have become increasingly popular in the US) with the launch of Pledge Stainless Steel Wipes in 2006.
Increased private label penetration
Private label products continue to gain market share. They have benefited from improved quality and strong consumer acceptance of private label in general. Private label also became more attractive in 2006 as the gap between the cost of some such products and national brands widened. In 2006 manufacturers continued to be burdened with rising raw material costs, causing many to either pass on the increase to the customer or sacrifice margins by absorbing the cost increase. With such large price discrepancies consumers began to question the value of national brand products, instead choosing private label alternatives that offered similar quality but at value prices. As private label continues to incorporate the latest technology into its product lines while keeping unit prices low there is high potential for further penetration.
Table of contents
DISPOSABLE PAPER PRODUCTS IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Limited room for volume growth
Two key multinationals dominate the market
Strong demand for premium products
Product development focused on segmentation
Increased private label penetration
KEY TRENDS AND DEVELOPMENTS
Concentrated competitive environment
Strong growth for private label disposable paper products
Changing demographics influence market growth
Manufacturers look to drive consumer demand with product segmentation
Rising raw material costs lead to unit price increases
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - USA
CLOROX CO, THE - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 The Clorox Co: Key Facts
Summary 2 The Clorox Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 The Clorox Co: Competitive Position 2006
GEORGIA-PACIFIC CORP - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Georgia-Pacific Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Georgia-Pacific Corp: Competitive Position 2006
IRVING TISSUE INC - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Irving Tissue Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Irving Tissue Inc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Irving Tissue Inc: Competitive Position 2006
KIMBERLY-CLARK CORP - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Kimberly-Clark Corp: Key Facts
Summary 10 Kimberly-Clark Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Kimberly-Clark Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Kimberly-Clark Corp: Competitive Position 2006
PERSONAL PRODUCTS CO - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Personal Products Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Personal Products Co: Competitive Position 2006
PLAYTEX PRODUCTS INC - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Playtex Products Inc: Key Facts
Summary 16 Playtex Products Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Playtex Products Inc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Playtex Products Inc: Competitive Position 2006
PROCTER & GAMBLE CO, THE - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 The Procter & Gamble Co: Key Facts
Summary 20 The Procter & Gamble Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 The Procter & Gamble Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 The Procter & Gamble Co: Competitive Position 2006
RECKITT BENCKISER INC - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Reckitt Benckiser Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Reckitt Benckiser Inc: Competitive Position 2006
SC JOHNSON & SON INC - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 SC Johnson & Son Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 SC Johnson & Son Inc: Competitive Position 2006
UNILEVER HOME & PERSONAL CARE USA - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Unilever Home & Personal Care USA : Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 28 Unilever Home & Personal Care USA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 Unilever Home & Personal Care USA: Competitive Position 2006
SANITARY PROTECTION IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Incontinence Products Retail Company Shares 2002-2006
Table 33 Incontinence Products Retail Brand Shares 2003-2006
Table 34 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 38 Wipes Retail Company Shares 2002-2006
Table 39 Wipes Retail Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 44 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 45 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2001-2006
Table 49 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 50 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 51 Toilet Paper Retail Company Shares 2002-2006
Table 52 Toilet Paper Retail Brand Shares 2003-2006
Table 53 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 54 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 56 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 57 Tissues Retail Company Shares 2002-2006
Table 58 Tissues Retail Brand Shares 2003-2006
Table 59 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 60 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Kitchen Towels: Value 2001-2006
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 63 Kitchen Towels Retail Company Shares 2002-2006
Table 64 Kitchen Towels Retail Brand Shares 2003-2006
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 69 Paper Tableware Retail Company Shares 2002-2006
Table 70 Paper Tableware Retail Brand Shares 2003-2006
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011