Disposable Paper Products in the United Arab Emirates
Euromonitor International's Disposable Paper Products in the United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 154 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Market Saw Steady Growth in 2008
Exposure to Western consumption habits fuelled growth in 2008, particularly for toilet paper and wipes, as did product innovation and the novelty of certain products such as feminine hygiene wipes and fragrant tissues. Growth in 2008 was in line with the CAGR achieved over the review period, with the market following through on trends that appeared over the last few years. Product launches and sales reflected a shift towards products that appeal to consumers with increasingly hectic lifestyles and a preference for internationally recognised brands.
Surge in Tourism and Changing Consumer Perceptions Fuelled Growth in 2008
The surge in leisure and business travel to the United Arab Emirates drove sales of disposable paper products in 2008. Heavy government investment in promoting the country as a Gulf tourist destination and the endorsement of Emirates other than Dubai, namely Abu Dhabi and Sharjah, also contributed towards increasing tourism and the length of time tourists spend in the country. Increased exposure to Western lifestyles and consumer habits has also changed local perceptions of paper products such as toilet paper, pantyliners and kitchen towels. The surge in tourism also had a positive impact on AFH sales.
Multinationals Still Dominate but Local and Regional Players Gained Ground
While multinationals such as Procter & Gamble Gulf FZE and Olayan Kimberly-Clark Arabia continue to lead the market for disposable paper products because of the popularity of their well-established brands, regional players such as Fine Hygienic Paper FZE and National Paper Products Co are also strong competitors. Fine Hygienic Paper FZE continues to lead tissues and incontinence products. Local companies like Masafi Mineral Water Co and Emirates Wet Wipes FZCO continued to consolidate their positions in tissues and wipes, respectively, with the latter also manufacturing disposable paper products for AFH.
Discounters Lost Share As Retail Became Hypermarket-Driven
Discounters lost significant share to supermarkets/hypermarkets in terms of distribution of disposable paper products at the end of the review period. With the rapid emergence of hypermarkets such as Lulu, Carrefour and Geant, consumers in the United Arab Emirates are increasingly familiar with these outlets, and the fact that they offer competitive prices ensures that they are beginning to elbow out competition from discounters. In addition, these hypermarkets offer appealing in-store promotions and a more enjoyable shopping experience for consumers. However, this trend is progressing quicker in Emirates such as Abu Dhabi and Dubai than in Sharjah or Fujairah, where distribution is still driven by discounters.
Market to Achieve Dynamic Growth Fuelled by Niche Categories and Population Growth
The disposable paper products market is expected to achieve healthy growth over the forecast period, fuelled by population growth and increased leisure and business travellers to the country, which will also bolster the market for AFH disposable products. Furthermore, changing local perceptions about certain products, such as toilet paper, wipes and kitchen towels, will fuel growth. It is categories growing from a small base, however, that will be the real drivers of growth, such as pantyliners, ultra-thin towels, cosmetic wipes and feminine hygiene wipes. Growth of certain categories, such as cotton wool and incontinence products, will be limited as the former is easily replaced by wipes and the latter is available on prescription.
Table of contents
DISPOSABLE PAPER PRODUCTS IN THE UNITED ARAB EMIRATES : MARKET INSIGHT
EXECUTIVE SUMMARY
Market Saw Steady Growth in 2008
Surge in Tourism and Changing Consumer Perceptions Fuelled Growth in 2008
Multinationals Still Dominate but Local and Regional Players Gained Ground
Discounters Lost Share As Retail Became Hypermarket-Driven
Market to Achieve Dynamic Growth Fuelled by Niche Categories and Population Growth
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Sanitary Protection Retail Company Shares 2004-2008
Table 20 Sanitary Protection Retail Brand Shares 2005-2008
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 25 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS
Headlines
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 30 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 31 Wipes Retail Company Shares 2004-2008
Table 32 Wipes Retail Brand Shares 2005-2008
Table 33 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 34 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 36 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 37 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 38 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 39 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 40 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Retail Sales of Toilet Paper: Value 2003-2008
Table 42 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 43 Toilet Paper Retail Company Shares 2004-2008
Table 44 Toilet Paper Retail Brand Shares 2005-2008
Table 45 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 46 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 48 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 49 Tissues Retail Company Shares 2004-2008
Table 50 Tissues Retail Brand Shares 2005-2008
Table 51 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 52 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Retail Sales of Kitchen Towels: Value 2003-2008
Table 54 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 55 Kitchen Towels Retail Company Shares 2004-2008
Table 56 Kitchen Towels Retail Brand Shares 2005-2008
Table 57 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 58 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 60 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 61 Paper Tableware Retail Company Shares 2004-2008
Table 62 Paper Tableware Retail Brand Shares 2005-2008
Table 63 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 64 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 66 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 67 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 68 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 69 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 70 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
EMIRATES WET WIPES FZCO
Strategic Direction
Key Facts
Summary 2 Emirates Wet Wipes FZCO: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Emirates Wet Wipes FZCO: Competitive Position 2008
FINE HYGIENIC PAPER FZE
Strategic Direction
Key Facts
Summary 4 Fine Hygienic Paper FZE: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Fine Hygienic Paper FZE: Competitive Position 2008
MASAFI MINERAL WATER CO
Strategic Direction
Key Facts
Summary 6 Masafi Mineral Water Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Masafi Mineral Water Co: Competitive Position 2008
DISPOSABLE PAPER PRODUCTS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Market Saw Steady Growth in 2008
Surge in Tourism and Changing Consumer Perceptions Fuelled Growth in 2008
Multinationals Still Dominate but Local and Regional Players Gained Ground
Discounters Lost Share As Retail Became Hypermarket-Driven
Market to Achieve Dynamic Growth Fuelled by Niche Categories and Population Growth
MARKET INDICATORS
Table 71 Birth Rates 2003-2008
Table 72 Infant Population 2003-2008
Table 73 Female Population by Age 2003-2008
Table 74 Total Population by Age 2003-2008
Table 75 Households 2003-2008
Table 76 Forecast Infant Population 2008-2013
Table 77 Forecast Female Population by Age 2008-2013
Table 78 Forecast Total Population by Age 2008-2013
Table 79 Forecast Households 2008-2013
MARKET DATA
Table 80 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 81 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 82 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 83 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 84 Penetration of Private Label by Sector 2003-2008
Table 85 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 86 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 8 Summary - Research Sources
LOCAL COMPANY PROFILES - UNITED ARAB EMIRATES
EMIRATES WET WIPES FZCO - DISPOSABLE PAPER PRODUCTS - UNITED ARAB EMIRATES
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Summary - Emirates Wet Wipes FZCO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Summary - Emirates Wet Wipes FZCO: Competitive Position 2008
FINE HYGIENIC PAPER FZE - DISPOSABLE PAPER PRODUCTS - UNITED ARAB EMIRATES
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Summary - Fine Hygienic Paper FZE: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Summary - Fine Hygienic Paper FZE: Competitive Position 2008
MASAFI MINERAL WATER CO - DISPOSABLE PAPER PRODUCTS - UNITED ARAB EMIRATES
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Summary - Masafi Mineral Water Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Summary - Masafi Mineral Water Co: Competitive Position 2008
SANITARY PROTECTION IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 87 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 88 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 89 Sanitary Protection Retail Company Shares 2004-2008
Table 90 Sanitary Protection Retail Brand Shares 2005-2008
Table 91 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 92 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 94 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 95 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 96 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 97 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 98 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN THE UNITED ARAB EMIRATES
HEADLINES
WIPES IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 100 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 101 Wipes Retail Company Shares 2004-2008
Table 102 Wipes Retail Brand Shares 2005-2008
Table 103 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 104 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 106 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 107 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 108 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 109 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 110 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 111 Retail Sales of Toilet Paper: Value 2003-2008
Table 112 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 113 Toilet Paper Retail Company Shares 2004-2008
Table 114 Toilet Paper Retail Brand Shares 2005-2008
Table 115 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 116 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 118 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 119 Tissues Retail Company Shares 2004-2008
Table 120 Tissues Retail Brand Shares 2005-2008
Table 121 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 122 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Retail Sales of Kitchen Towels: Value 2003-2008
Table 124 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 125 Kitchen Towels Retail Company Shares 2004-2008
Table 126 Kitchen Towels Retail Brand Shares 2005-2008
Table 127 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 128 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 130 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 131 Paper Tableware Retail Company Shares 2004-2008
Table 132 Paper Tableware Retail Brand Shares 2005-2008
Table 133 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 134 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 136 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 137 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 138 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 139 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 140 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013