Domestic Electrical Appliances in Argentina
Euromonitor International's Domestic Electrical Appliances in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 187 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Domestic Disputes and Global Credit Crunch Slow Sales
The retail sales of domestic electrical appliances in Argentina experienced a slowdown in both volume and current value growth in 2008. Labour unrest in both the agricultural and manufacturing sectors affected consumer confidence in the first half, while the fallout from the international financial crisis adversely affected the sales of durable goods. In the second half of 2008, negative international conditions increased interest rates in consumer credit lines, marking the end of the economic boom that started in 2002.
Reputation and Overall Experience Benefits Multinational Players
For nearly six years, the devaluation of the Argentinian currency fed a growing consumer preference for private label products. To counteract the trend, multinational players, such as Philips Argentina SA, launched products with simpler designs that still maintained superior functionality, quality and durability at comparable prices. The strategy of the multinationals was based on stressing their reputation for quality products as a way to lure dissatisfied, low- and middle-income customers away from private label products.
Energy Efficiency Is Gaining Popularity
The government's decision in 2008 to establish two rates for energy tariffs based on consumption forced consumers to more seriously consider the energy efficiency of their household appliances. Consumers who used less than 1,000kW per two-month period, saw a 20% increase in energy tariffs, while consumers who used more than 1,000kW per two-month period were subjected to a substantial 500% increase in energy tariffs. The latter group constituted approximately one third of the households in Argentina. As a result, manufacturers of domestic electrical appliances, especially automatic washing machines, automatic tumble dryers, air conditioners and refrigerators, began to differentiate their products through energy-use labelling to guide the decision making of middle- and higher-income consumers.
Hypermarkets Gaining Share in Retail Sales of Domestic Electrical Appliances
Hypermarkets continued to steal volume share of domestic electrical appliance from independent electrical goods retailers. At the same time, major electrical goods retailers (multiples), like the major chains, Fravega and Red Megatone, remained the dominant distribution channel with over half of retail volume sales in 2008. Hypermarkets benefited from its diverse product offering and convenient shopping format, while electrical goods retailers, independents and multiples, were viewed as knowledgeable and highly focused on customer support.
Slower Growth in Sales Expected
In view of the expected further deterioration of economic activity, retail sales of domestic electrical appliances are anticipated to see relatively stagnant growth in volume terms from 2008-2013, with a marked sales contraction in large kitchen appliances. Purchasing power is not expected to increase sharply after 2008, and as a result sales in all categories of domestic electrical appliances will come under severe pressure.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Domestic Disputes and Global Credit Crunch Slow Sales
Reputation and Overall Experience Benefits Multinational Players
Energy Efficiency Is Gaining Popularity
Hypermarkets Gaining Share in Retail Sales of Domestic Electrical Appliances
Slower Growth in Sales Expected
KEY TRENDS AND DEVELOPMENTS
The Government Seeks to Maintain Economic Growth and Consumer Spending
Unionised Workers See Disposable Income Rise Faster Than Professionals
Increase in Energy Tariffs Makes Consumers More Energy Conscious
Women Demand More Convenience As Workloads Get Heavier
Gourmet Food Trend Spurs Sales of Premium Appliances to High-Income Customers
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
Table 10 Company Shares of Large Kitchen Appliances 2004-2008
Table 11 Brand Shares of Large Kitchen Appliances 2005-2008
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ALLADIO E HIJOS SA, JOSE M - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Jose M Alladio e Hijos SA: Key Facts
Summary 3 Jose M Alladio e Hijos SA: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 4 Jose M Alladio e Hijos SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Jose M Alladio e Hijos SA: Competitive Position 2008
BGH SA - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 BGH SA: Key Facts
Summary 7 BGH SA: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 8 BGH SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 BGH SA: Competitive Position 2008
FRIMETAL SA - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Frimetal SA: Key Facts
Summary 11 Frimetal SA: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 12 Frimetal SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Frimetal SA: Competitive Position 2008
LONGVIE SA - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Longvie SA: Key Facts
Summary 15 Longvie SA: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 16 Longvie SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Longvie SA: Competitive Position 2008
PHILIPS ARGENTINA SA - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Philips Argentina SA: Key Facts
Summary 19 Philips Argentina SA: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 20 Philips Argentina SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 21 Philips Argentina SA: Competitive Position 2008
REFRIGERATION APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
Table 28 Sales of Fridges by Format: % Breakdown 2004-2008
Table 29 Sales of Freezers by Format: % Breakdown 2004-2008
Table 30 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
Table 31 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
Table 32 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008
Table 33 Company Shares of Refrigeration Appliances 2004-2008
Table 34 Brand Shares of Refrigeration Appliances 2005-2008
Table 35 Company Shares of Freestanding Fridge Freezers 2004-2008
Table 36 Company Shares of Freestanding Fridges 2004-2008
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
Table 40 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
Table 42 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
Table 43 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
Table 44 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
Table 45 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
Table 46 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008
Table 47 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 48 Company Shares of Home Laundry Appliances 2004-2008
Table 49 Brand Shares of Home Laundry Appliances 2005-2008
Table 50 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
Table 51 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
Table 52 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table 53 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013
DISHWASHERS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Dishwashers by Subsector: Volume 2003-2008
Table 55 Sales of Dishwashers by Subsector: Value 2003-2008
Table 56 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 57 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table 58 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 59 Company Shares of Dishwashers 2004-2008
Table 60 Brand Shares of Dishwashers 2005-2008
Table 61 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013
Table 62 Forecast Sales of Dishwashers by Subsector: Value 2008-2013
Table 63 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013
Table 64 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013
LARGE COOKING APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
Table 66 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
Table 67 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 68 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 69 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
Table 70 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008
Table 71 Sales of Built-in Hobs by Format: % Breakdown 2003-2008
Table 72 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
Table 73 Company Shares of Large Cooking Appliances 2004-2008
Table 74 Brand Shares of Large Cooking Appliances 2005-2008
Table 75 Company Shares of Cookers 2004-2008
Table 76 Company Shares of Ovens 2004-2008
Table 77 Company Shares of Hobs 2004-2008
Table 78 Company Shares of Built-in Hobs 2004-2008
Table 79 Company Shares of Freestanding Hobs 2004-2008
Table 80 Company Shares of Cooker Hoods 2004-2008
Table 81 Company Shares of Freestanding Cooker Hoods 2004-2008
Table 82 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
Table 83 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 84 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 85 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013
MICROWAVES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Sales of Microwaves by Subsector: Volume 2003-2008
Table 87 Sales of Microwaves by Subsector: Value 2003-2008
Table 88 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table 89 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 90 Company Shares of Microwaves 2004-2008
Table 91 Brand Shares of Microwaves 2005-2008
Table 92 Microwaves by Distribution Format: % Analysis 2003-2008
Table 93 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
Table 94 Forecast Sales of Microwaves by Subsector: Value 2008-2013
Table 95 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
Table 96 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013
FOOD PREPARATION APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
Table 98 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
Table 99 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 100 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
Table 101 Company Shares of Food Preparation Appliances 2004-2008
Table 102 Brand Shares of Food Preparation Appliances 2005-2008
Table 103 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
Table 104 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
Table 105 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 106 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013
SMALL COOKING APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
Table 108 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
Table 109 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 110 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 111 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
Table 112 Company Shares of Small Cooking Appliances 2004-2008
Table 113 Brand Shares of Small Cooking Appliances 2005-2008
Table 114 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
Table 115 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
Table 116 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 117 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING) IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
Table 119 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
Table 120 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 121 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
Table 122 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 123 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 125 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
Table 126 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 127 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
Table 129 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
Table 130 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
Table 131 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
Table 132 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
Table 133 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
Table 134 Company Shares of Vacuum Cleaners 2004-2008
Table 135 Brand Shares of Vacuum Cleaners 2005-2008
Table 136 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table 137 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table 138 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
Table 139 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013
IRONS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 140 Sales of Irons: 2003-2008
Table 141 Sales of Irons: % Growth 2003-2008
Table 142 Unit Sales of Irons by Format: % Breakdown 2004-2008
Table 143 Company Shares of Irons 2004-2008
Table 144 Brand Shares of Irons 2005-2008
Table 145 Forecast Sales of Irons: 2008-2013
Table 146 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 147 Sales of Personal Care Appliances: 2003-2008
Table 148 Sales of Personal Care Appliances: % Growth 2003-2008
Table 149 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 150 Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 151 Company Shares of Personal Care Appliances 2004-2008
Table 152 Brand Shares of Personal Care Appliances 2005-2008
Table 153 Forecast Sales of Personal Care Appliances: 2008-2013
Table 154 Forecast Sales of Personal Care Appliances: % Growth 2008-2013
AIR TREATMENT PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 155 Sales of Air Treatment Products: 2003-2008
Table 156 Sales of Air Treatment Products: % Growth 2003-2008
Table 157 Company Shares of Air Treatment Products 2004-2008
Table 158 Brand Shares of Air Treatment Products 2005-2008
Table 159 Forecast Sales of Air Treatment Products: 2008-2013
Table 160 Forecast Sales of Air Treatment Products: % Growth 2008-2013
HEATING APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 161 Retail Sales of Heating Appliances: 2003-2008
Table 162 Retail Sales of Heating Appliances: % Growth 2003-2008
Table 163 Company Shares of Heating Appliances 2004-2008
Table 164 Brand Shares of Heating Appliances 2005-2008
Table 165 Forecast Sales of Heating Appliances: 2008-2013
Table 166 Forecast Sales of Heating Appliances: % Growth 2008-2013