Domestic Electrical Appliances in China
Euromonitor International's Domestic Electrical Appliances in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 171 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Products go premium
Manufacturers are introducing into the market value-added features in the face of furious price competition, as consumers are beginning to purchase home appliances to improve their quality of living rather than just for the basic functions. High-quality materials have been adopted for most home appliances, with innovations such as computer controls with one touch buttons being put into large electronic appliances, including washing machines and refrigerators. Multinationals are also including more premium offerings in their product portfolios.
Health increasingly important
With the recent SARS outbreak still fresh in the memories of many consumers, China is becoming increasingly concerned about health and hygiene. In response, manufacturers are releasing more electrical appliances that include health features. Product innovations such as electric cooling fans with ultraviolet ray sterilisation that claims to be able to eliminate bacteria and viruses from the air, air conditioners and washing machines with antibacterial features, and humidifiers and dehumidifiers that help to keep the air clean were all well received in the market in 2006.
Bright colours attract consumers
The age of individualism has dawned in domestic electrical appliances in China, with colours the main form of expression preferred among consumers. A walk in popular retail outlets will be met with the sight of colourful refrigerators, washing machines, microwave ovens and even rice cookers placed boldly in the highly visible parts of the stores. Analysts are confirming that China has arrived in the age of “colour consumption”. Home electrical appliances are truly evolving beyond just serving their basic functions, and are becoming integral parts of Chinese homes.
Specialist multiples to enter the manufacturing industry
The established home appliance specialist multiples in China have initiated plans to enter the appliance manufacturing business, although analysts are not convinced of their ultimate success in this venture. Suning Electronics, China’s second largest home appliance stores chain, has started building a technology park in Nanjing, the capital city of East China’s Jiangsu province, combining information technologies, research and development and production of home appliances. Suning’s technology park in Nanjing will serve as a logistical base for its chain stores in cities around the Yangtze River Delta in East China. In 2005, Gome, China’s largest home appliance stores chain, acquired a 51% share in Idall Group, a manufacturer of DVD players in Shantou in South China’s Guangdong province, which was seen by industrial watchers to be Gome’s entry into the home appliance manufacturing industry.
Major growth potential in rural areas
The rural areas have always been a potential market for home appliances. With the building and transformation of power grids and the drop in electricity charges in the rural areas, rural consumers are likely to buy more household appliances. There will be great demand for home appliances in the more affluent rural areas, especially in the suburbs and small towns. Twin-tub washing machines, window air conditioners, refrigerators with a capacity of less than 200 litres and heating equipment are expected to be popular products in the rural market.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Products go premium
Health increasingly important
Bright colours attract consumers
Specialist multiples to enter the manufacturing industry
Major growth potential in rural areas
KEY TRENDS AND DEVELOPMENTS
High-tech home electrical appliances – the new stars
Competition heating up for specialist multiples
Small home appliances dominate
Prices soaring upwards
Competition heats up as the market opens up to foreign companies
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2006
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 11 Company Shares of Large Kitchen Appliances 2002-2006
Table 12 Brand Shares of Large Kitchen Appliances 2003-2006
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
GALANZ ENTERPRISES GROUP CO - DOMESTIC ELECTRICAL APPLIANCES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Galanz Enterprises Group Co: Key Facts
Summary 3 Galanz Enterprises Group Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Galanz Enterprises Group Co: Production Statistics 2006
COMPETITIVE POSITIONING
GD MIDEA HOLDING CO LTD - DOMESTIC ELECTRICAL APPLIANCES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 GD Midea Holding Co Ltd: Key Facts
Summary 6 GD Midea Holding Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 GD Midea Holding Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
GUANGDONG KELONG ELECTRICAL APPLIANCE CO - DOMESTIC ELECTRICAL APPLIANCES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Guangdong Kelong Electrical Appliance Co: Key Facts
Summary 9 Guangdong Kelong Electrical Appliance Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Guangdong Kelong Electrical Appliance Co: Production Statistics 2006
COMPETITIVE POSITIONING
HAIER GROUP - DOMESTIC ELECTRICAL APPLIANCES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Haier Group: Key Facts
Summary 12 Haier Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Haier Group: Production Statistics 2006
COMPETITIVE POSITIONING
ZHUHAI GREE ELECTRONICS CO LTD - DOMESTIC ELECTRICAL APPLIANCES - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Zhuhai Gree Electronics Co Ltd: Key Facts
Summary 15 Zhuhai Gree Electronics Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Zhuhai Gree Electronics Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 28 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 29 Sales of Fridges by Format: % Breakdown 2003-2006
Table 30 Sales of Freezers by Format: % Breakdown 2003-2006
Table 31 Company Shares of Refrigeration Appliances 2002-2006
Table 32 Brand Shares of Refrigeration Appliances 2003-2006
Table 33 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 34 Company Shares of Freestanding Fridges 2002-2006
Table 35 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 40 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 41 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 42 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 43 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 44 Company Shares of Home Laundry Appliances 2002-2006
Table 45 Brand Shares of Home Laundry Appliances 2003-2006
Table 46 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 51 Sales of Dishwashers by Subsector: Value 2001-2006
Table 52 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 53 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 54 Company Shares of Dishwashers 2002-2006
Table 55 Brand Shares of Dishwashers 2003-2006
Table 56 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 57 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 58 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 59 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 61 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 62 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 63 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 64 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 65 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 66 Company Shares of Large Cooking Appliances 2002-2006
Table 67 Brand Shares of Large Cooking Appliances 2003-2006
Table 68 Company Shares of Hobs 2002-2006
Table 69 Company Shares of Built-in Hobs 2002-2006
Table 70 Company Shares of Freestanding Hobs 2002-2006
Table 71 Company Shares of Cooker Hoods 2002-2006
Table 72 Company Shares of Built-in Cooker Hoods 2002-2006
Table 73 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 74 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 75 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 76 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 77 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Microwaves by Subsector: Volume 2001-2006
Table 79 Sales of Microwaves by Subsector: Value 2001-2006
Table 80 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 81 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 82 Company Shares of Microwaves 2002-2006
Table 83 Brand Shares of Microwaves 2003-2006
Table 84 Microwaves by Distribution Format: % Analysis 2001-2006
Table 85 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 86 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 87 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 88 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 90 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 91 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 92 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 93 Company Shares of Food Preparation Appliances 2002-2006
Table 94 Brand Shares of Food Preparation Appliances 2003-2006
Table 95 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 96 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 97 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 98 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 100 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 101 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 102 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 103 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 104 Company Shares of Small Cooking Appliances 2002-2006
Table 105 Brand Shares of Small Cooking Appliances 2003-2006
Table 106 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 107 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 108 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 109 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 111 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 112 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 113 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 114 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 115 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 116 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 117 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 118 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 119 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 121 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 122 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 123 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 124 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 125 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 126 Company Shares of Vacuum Cleaners 2002-2006
Table 127 Brand Shares of Vacuum Cleaners 2003-2006
Table 128 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 129 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 130 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 131 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 132 Sales of Irons: 2001-2006
Table 133 Sales of Irons: % Growth 2001-2006
Table 134 Company Shares of Irons 2002-2006
Table 135 Brand Shares of Irons 2003-2006
Table 136 Forecast Sales of Irons: 2006-2011
Table 137 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 138 Sales of Personal Care Appliances: 2001-2006
Table 139 Sales of Personal Care Appliances: % Growth 2001-2006
Table 140 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 141 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 142 Company Shares of Personal Care Appliances 2002-2006
Table 143 Brand Shares of Personal Care Appliances 2003-2006
Table 144 Forecast Sales of Personal Care Appliances: 2006-2011
Table 145 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 146 Sales of Air Treatment Products: 2001-2006
Table 147 Sales of Air Treatment Products: % Growth 2001-2006
Table 148 Company Shares of Air Treatment Products 2002-2006
Table 149 Brand Shares of Air Treatment Products 2003-2006
Table 150 Forecast Sales of Air Treatment Products: 2006-2011
Table 151 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 152 Retail Sales of Heating Appliances: 2001-2006
Table 153 Retail Sales of Heating Appliances: % Growth 2001-2006
Table 154 Forecast Sales of Heating Appliances: 2006-2011
Table 155 Forecast Sales of Heating Appliances: % Growth 2006-2011