Domestic Electrical Appliances in Colombia
Euromonitor International's Domestic Electrical Appliances in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 174 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Favourable economic conditions in the country
According to various industry analysts, the Colombian economy will continue to show a positive growth trend throughout the forecast period. The main growth industries in 2005 were construction, commerce and financial services. Growth is explained by the increase in construction and consumption. Colombia has shown a significant economic improvement due to high levels of solvency, low interest rates and the fulfilment of its inflation targets. Internal and external economic conditions have allowed Colombia’s financial sector to continue to grow, while standards of living have improved for many Colombians. The consumer confidence index reached a record level in March 2006, highlighting the general trend of increased confidence in the economy and country. These factors have provided a positive business environment for domestic electrical appliances.
Credit access
During 2006, the rise in consumption led banking and non-banking institutions (chained supermarkets/hypermarkets and public service companies), to finance electrical appliance purchases to a greater extent, especially for low-income consumers. This represents an attempt by financial institutions and commerce to bring credit to the large low-income population. These policies have translated into increased purchases, especially in terms of large appliances, which are more expensive.
Private label gains share
A very strong trend impacting domestic electrical appliances (DEA) in Colombia is the offer of private label products by supermarkets and other grocery multiples. Private label competes in price with local and foreign leader brands and companies. This trend is visible in most of the product types available in these stores, from canned/preserved food to televisions.
Style trends lead innovation
DEA manufacturers have understood that in order to generate higher rotation and repeat purchases their products must be updated regularly. Consequently, new colours, shapes and technologies have been introduced to domestic electrical appliance products in Colombia. This development has encouraged Colombians to consider these products from an aspiration point of view. It has also made the industry more dynamic as companies are forced to innovate constantly to remain competitive.
Grocery multiples leads distribution
The rising popularity of this distribution type has strongly impacted the distribution for DEA. Buyers feel more comfortable purchasing products in grocery multiples, especially supermarkets. This is largely because location, the diversity of brands, post-sale services, and warranty, are increasingly relevant to Colombian buyers, many of whom consider the purchase of DEA as an investment. The importance of this fast developing distribution format is evident in its growing commercial influence and by the offers of credit to customers to encourage loyalty.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Favourable economic conditions in the country
Credit access
Private label gains share
Style trends lead innovation
Grocery multiples leads distribution
KEY TRENDS AND DEVELOPMENTS
Design and technology are increasingly important to consumers
Credit, a fundamental driver of growth
Supermarkets is an essential distribution channel
Tradition poses challenges for low penetration products
Construction growth
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 10 Company Shares of Large Kitchen Appliances 2002-2006
Table 11 Brand Shares of Large Kitchen Appliances 2003-2006
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
CHALLENGER SA - DOMESTIC ELECTRICAL APPLIANCES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Challenger SA: Key Facts
Summary 3 Challenger SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Challenger SA: Competitive Position 2006
INDUSTRIAS HACEB SA - DOMESTIC ELECTRICAL APPLIANCES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Industrias HACEB SA: Key Facts
Summary 6 Industrias HACEB SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Industrias HACEB SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Industrias HACEB SA: Competitive Position 2006
LANDERS Y CIA SA - DOMESTIC ELECTRICAL APPLIANCES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Landers y Cia SA: Key Facts
Summary 10 Landers y Cia SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Landers y Cia SA: Competitive Position 2006
MABE DE COLOMBIA SA - DOMESTIC ELECTRICAL APPLIANCES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Mabe de Colombia SA: Key Facts
Summary 13 Mabe de Colombia SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Mabe de Colombia SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Mabe de Colombia SA: Competitive Position 2006
REFRIGERATION APPLIANCES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 28 Sales of Fridges by Format: % Breakdown 2003-2006
Table 29 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2006
Table 30 Retail Units by Static/Frost-free: % Split 2001/2006
Table 31 Company Shares of Refrigeration Appliances 2002-2006
Table 32 Brand Shares of Refrigeration Appliances 2003-2006
Table 33 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 34 Company Shares of Freestanding Fridges 2002-2006
Table 35 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 40 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 41 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 42 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 43 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 44 Retail Units of Automatic Washing Machines by Wash Mechanism: % Split 2001/2006
Table 45 Company Shares of Home Laundry Appliances 2002-2006
Table 46 Brand Shares of Home Laundry Appliances 2003-2006
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 50 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 52 Sales of Dishwashers by Subsector: Value 2001-2006
Table 53 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 54 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 55 Retail Units of Built-in Dishwashers: % Split 2001/2006
Table 56 Company Shares of Dishwashers 2002-2006
Table 57 Brand Shares of Dishwashers 2003-2006
Table 58 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 59 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 60 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 61 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 63 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 64 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 65 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 66 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 67 Retail Units of Ovens by Format: % Split 2001/2006
Table 68 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 69 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 70 Company Shares of Large Cooking Appliances 2002-2006
Table 71 Brand Shares of Large Cooking Appliances 2003-2006
Table 72 Company Shares of Cookers 2002-2006
Table 73 Company Shares of Ovens 2002-2006
Table 74 Company Shares of Hobs 2002-2006
Table 75 Company Shares of Built-in Hobs 2002-2006
Table 76 Company Shares of Cooker Hoods 2002-2006
Table 77 Company Shares of Built-in Cooker Hoods 2002-2006
Table 78 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 80 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Microwaves by Subsector: Volume 2001-2006
Table 83 Sales of Microwaves by Subsector: Value 2001-2006
Table 84 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 85 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 86 Retail Units of Microwaves: % Split 2001/2006
Table 87 Company Shares of Microwaves 2002-2006
Table 88 Brand Shares of Microwaves 2003-2006
Table 89 Microwaves by Distribution Format: % Analysis 2001-2006
Table 90 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 91 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 92 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 93 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 95 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 96 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 97 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 98 Company Shares of Food Preparation Appliances 2002-2006
Table 99 Brand Shares of Food Preparation Appliances 2003-2006
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 101 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 102 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 103 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 105 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 106 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 107 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 108 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 109 Company Shares of Small Cooking Appliances 2002-2006
Table 110 Brand Shares of Small Cooking Appliances 2003-2006
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 112 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 113 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 114 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 119 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 120 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 125 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 126 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 127 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 128 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 129 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 130 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 131 Company Shares of Vacuum Cleaners 2002-2006
Table 132 Brand Shares of Vacuum Cleaners 2003-2006
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 134 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 135 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 136 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 137 Sales of Irons: 2001-2006
Table 138 Sales of Irons: % Growth 2001-2006
Table 139 Retail Units of Irons: % Split 2001/2006
Table 140 Retail Units of Irons: % Features 2001/2006
Table 141 Company Shares of Irons 2002-2006
Table 142 Brand Shares of Irons 2003-2006
Table 143 Forecast Sales of Irons: 2006-2011
Table 144 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 145 Sales of Personal Care Appliances: 2001-2006
Table 146 Sales of Personal Care Appliances: % Growth 2001-2006
Table 147 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 148 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 149 Retail Units of Body Shavers: % Features 2001/2006
Table 150 Company Shares of Personal Care Appliances 2002-2006
Table 151 Brand Shares of Personal Care Appliances 2003-2006
Table 152 Forecast Sales of Personal Care Appliances: 2006-2011
Table 153 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 154 Sales of Air Treatment Products: 2001-2006
Table 155 Sales of Air Treatment Products: % Growth 2001-2006
Table 156 Company Shares of Air Treatment Products 2002-2006
Table 157 Brand Shares of Air Treatment Products 2003-2006
Table 158 Forecast Sales of Air Treatment Products: 2006-2011
Table 159 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS