Domestic
Domestic Electrical Appliances

Domestic Electrical Appliances in Colombia

Colombia

Euromonitor International's Domestic Electrical Appliances in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 174  |  Publication date: Aug 2007
Cost: 
GBP1200.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Large kitchen appliances; Small electrical appliances

Executive summary

Favourable economic conditions in the country

According to various industry analysts, the Colombian economy will continue to show a positive growth trend throughout the forecast period. The main growth industries in 2005 were construction, commerce and financial services. Growth is explained by the increase in construction and consumption. Colombia has shown a significant economic improvement due to high levels of solvency, low interest rates and the fulfilment of its inflation targets. Internal and external economic conditions have allowed Colombia’s financial sector to continue to grow, while standards of living have improved for many Colombians. The consumer confidence index reached a record level in March 2006, highlighting the general trend of increased confidence in the economy and country. These factors have provided a positive business environment for domestic electrical appliances.

Credit access

During 2006, the rise in consumption led banking and non-banking institutions (chained supermarkets/hypermarkets and public service companies), to finance electrical appliance purchases to a greater extent, especially for low-income consumers. This represents an attempt by financial institutions and commerce to bring credit to the large low-income population. These policies have translated into increased purchases, especially in terms of large appliances, which are more expensive.

Private label gains share

A very strong trend impacting domestic electrical appliances (DEA) in Colombia is the offer of private label products by supermarkets and other grocery multiples. Private label competes in price with local and foreign leader brands and companies. This trend is visible in most of the product types available in these stores, from canned/preserved food to televisions.

Style trends lead innovation

DEA manufacturers have understood that in order to generate higher rotation and repeat purchases their products must be updated regularly. Consequently, new colours, shapes and technologies have been introduced to domestic electrical appliance products in Colombia. This development has encouraged Colombians to consider these products from an aspiration point of view. It has also made the industry more dynamic as companies are forced to innovate constantly to remain competitive.

Grocery multiples leads distribution

The rising popularity of this distribution type has strongly impacted the distribution for DEA. Buyers feel more comfortable purchasing products in grocery multiples, especially supermarkets. This is largely because location, the diversity of brands, post-sale services, and warranty, are increasingly relevant to Colombian buyers, many of whom consider the purchase of DEA as an investment. The importance of this fast developing distribution format is evident in its growing commercial influence and by the offers of credit to customers to encourage loyalty.

Table of contents

DOMESTIC ELECTRICAL APPLIANCES IN COLOMBIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Favourable economic conditions in the country

Credit access

Private label gains share

Style trends lead innovation

Grocery multiples leads distribution

KEY TRENDS AND DEVELOPMENTS

Design and technology are increasingly important to consumers

Credit, a fundamental driver of growth

Supermarkets is an essential distribution channel

Tradition poses challenges for low penetration products

Construction growth

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006

MARKET DATA

Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006

Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006

Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006

Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006

Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006

Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006

Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006

Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006

Table 10 Company Shares of Large Kitchen Appliances 2002-2006

Table 11 Brand Shares of Large Kitchen Appliances 2003-2006

Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006

Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006

Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006

Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011

Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011

Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011

Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011

Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011

Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011

Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011

Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011

DEFINITIONS

Sector and subsector definitions

Distribution definitions

Units of measurement

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - COLOMBIA

CHALLENGER SA - DOMESTIC ELECTRICAL APPLIANCES - COLOMBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Challenger SA: Key Facts

Summary 3 Challenger SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Challenger SA: Competitive Position 2006

INDUSTRIAS HACEB SA - DOMESTIC ELECTRICAL APPLIANCES - COLOMBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Industrias HACEB SA: Key Facts

Summary 6 Industrias HACEB SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 7 Industrias HACEB SA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 8 Industrias HACEB SA: Competitive Position 2006

LANDERS Y CIA SA - DOMESTIC ELECTRICAL APPLIANCES - COLOMBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Landers y Cia SA: Key Facts

Summary 10 Landers y Cia SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Landers y Cia SA: Competitive Position 2006

MABE DE COLOMBIA SA - DOMESTIC ELECTRICAL APPLIANCES - COLOMBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Mabe de Colombia SA: Key Facts

Summary 13 Mabe de Colombia SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 14 Mabe de Colombia SA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 15 Mabe de Colombia SA: Competitive Position 2006

REFRIGERATION APPLIANCES IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006

Table 24 Sales of Refrigeration Appliances by Subsector: Value 2001-2006

Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006

Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006

Table 27 Sales of Fridge Freezers by Format: % Breakdown 2003-2006

Table 28 Sales of Fridges by Format: % Breakdown 2003-2006

Table 29 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2006

Table 30 Retail Units by Static/Frost-free: % Split 2001/2006

Table 31 Company Shares of Refrigeration Appliances 2002-2006

Table 32 Brand Shares of Refrigeration Appliances 2003-2006

Table 33 Company Shares of Freestanding Fridge Freezers 2002-2006

Table 34 Company Shares of Freestanding Fridges 2002-2006

Table 35 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011

Table 36 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011

Table 37 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011

Table 38 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011

HOME LAUNDRY APPLIANCES IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 39 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006

Table 40 Sales of Home Laundry Appliances by Subsector: Value 2001-2006

Table 41 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006

Table 42 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006

Table 43 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006

Table 44 Retail Units of Automatic Washing Machines by Wash Mechanism: % Split 2001/2006

Table 45 Company Shares of Home Laundry Appliances 2002-2006

Table 46 Brand Shares of Home Laundry Appliances 2003-2006

Table 47 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011

Table 48 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011

Table 49 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011

Table 50 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011

DISHWASHERS IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 51 Sales of Dishwashers by Subsector: Volume 2001-2006

Table 52 Sales of Dishwashers by Subsector: Value 2001-2006

Table 53 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006

Table 54 Sales of Dishwashers by Subsector: % Value Growth 2001-2006

Table 55 Retail Units of Built-in Dishwashers: % Split 2001/2006

Table 56 Company Shares of Dishwashers 2002-2006

Table 57 Brand Shares of Dishwashers 2003-2006

Table 58 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011

Table 59 Forecast Sales of Dishwashers by Subsector: Value 2006-2011

Table 60 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011

Table 61 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011

LARGE COOKING APPLIANCES IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 62 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006

Table 63 Sales of Large Cooking Appliances by Subsector: Value 2001-2006

Table 64 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006

Table 65 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006

Table 66 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006

Table 67 Retail Units of Ovens by Format: % Split 2001/2006

Table 68 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006

Table 69 Sales of Built-in Hobs by Format: % Breakdown 2001-2006

Table 70 Company Shares of Large Cooking Appliances 2002-2006

Table 71 Brand Shares of Large Cooking Appliances 2003-2006

Table 72 Company Shares of Cookers 2002-2006

Table 73 Company Shares of Ovens 2002-2006

Table 74 Company Shares of Hobs 2002-2006

Table 75 Company Shares of Built-in Hobs 2002-2006

Table 76 Company Shares of Cooker Hoods 2002-2006

Table 77 Company Shares of Built-in Cooker Hoods 2002-2006

Table 78 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011

Table 79 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011

Table 80 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011

Table 81 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011

MICROWAVES IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 82 Sales of Microwaves by Subsector: Volume 2001-2006

Table 83 Sales of Microwaves by Subsector: Value 2001-2006

Table 84 Sales of Microwaves by Subsector: % Volume Growth 2001-2006

Table 85 Sales of Microwaves by Subsector: % Value Growth 2001-2006

Table 86 Retail Units of Microwaves: % Split 2001/2006

Table 87 Company Shares of Microwaves 2002-2006

Table 88 Brand Shares of Microwaves 2003-2006

Table 89 Microwaves by Distribution Format: % Analysis 2001-2006

Table 90 Forecast Sales of Microwaves by Subsector: Volume 2006-2011

Table 91 Forecast Sales of Microwaves by Subsector: Value 2006-2011

Table 92 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011

Table 93 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011

FOOD PREPARATION APPLIANCES IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 94 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006

Table 95 Sales of Food Preparation Appliances by Subsector: Value 2001-2006

Table 96 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006

Table 97 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006

Table 98 Company Shares of Food Preparation Appliances 2002-2006

Table 99 Brand Shares of Food Preparation Appliances 2003-2006

Table 100 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011

Table 101 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011

Table 102 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011

Table 103 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011

SMALL COOKING APPLIANCES IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 104 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006

Table 105 Sales of Small Cooking Appliances by Subsector: Value 2001-2006

Table 106 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006

Table 107 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006

Table 108 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006

Table 109 Company Shares of Small Cooking Appliances 2002-2006

Table 110 Brand Shares of Small Cooking Appliances 2003-2006

Table 111 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011

Table 112 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011

Table 113 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011

Table 114 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011

SMALL KITCHEN APPLIANCES (NON-COOKING) IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006

Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006

Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006

Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006

Table 119 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006

Table 120 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006

Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011

Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011

Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011

Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011

VACUUM CLEANERS IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 125 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006

Table 126 Sales of Vacuum Cleaners by Subsector: Value 2001-2006

Table 127 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006

Table 128 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006

Table 129 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006

Table 130 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006

Table 131 Company Shares of Vacuum Cleaners 2002-2006

Table 132 Brand Shares of Vacuum Cleaners 2003-2006

Table 133 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011

Table 134 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011

Table 135 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011

Table 136 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011

IRONS IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 137 Sales of Irons: 2001-2006

Table 138 Sales of Irons: % Growth 2001-2006

Table 139 Retail Units of Irons: % Split 2001/2006

Table 140 Retail Units of Irons: % Features 2001/2006

Table 141 Company Shares of Irons 2002-2006

Table 142 Brand Shares of Irons 2003-2006

Table 143 Forecast Sales of Irons: 2006-2011

Table 144 Forecast Sales of Irons: % Growth 2006-2011

PERSONAL CARE APPLIANCES IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 145 Sales of Personal Care Appliances: 2001-2006

Table 146 Sales of Personal Care Appliances: % Growth 2001-2006

Table 147 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006

Table 148 Sales of Body Shavers by Type: % Breakdown 2001-2006

Table 149 Retail Units of Body Shavers: % Features 2001/2006

Table 150 Company Shares of Personal Care Appliances 2002-2006

Table 151 Brand Shares of Personal Care Appliances 2003-2006

Table 152 Forecast Sales of Personal Care Appliances: 2006-2011

Table 153 Forecast Sales of Personal Care Appliances: % Growth 2006-2011

AIR TREATMENT PRODUCTS IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 154 Sales of Air Treatment Products: 2001-2006

Table 155 Sales of Air Treatment Products: % Growth 2001-2006

Table 156 Company Shares of Air Treatment Products 2002-2006

Table 157 Brand Shares of Air Treatment Products 2003-2006

Table 158 Forecast Sales of Air Treatment Products: 2006-2011

Table 159 Forecast Sales of Air Treatment Products: % Growth 2006-2011

HEATING APPLIANCES IN COLOMBIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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