Domestic Electrical Appliances in France
Euromonitor International's Domestic Electrical Appliances in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 200 | Publication date: Aug 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Are French Bakeries and Coffee Shops Losing Customers?
Breadmakers have been available since the 1990s, although it was not until 2002 that they started to see a significant increase in sales in France. They continue to grow rapidly, and although volume growth reached a peak in 2005, sales still doubled in 2007.
Coffee machines also continued to see healthy growth in 2007, driven in part by new formats, such as pods and pads, whilst traditional drip coffee makers also performed well. However, the most promising area of development in 2007 was espresso machines, strong growth in which contributed to a significant rise in value sales of coffee machines.
The “Cocoon” Opens Up
“Cocooning” – the trend for staying at home rather than going out and socialising – characterised France at the turn of the millennium; however, French homes have opened up in recent years, with the expression “beehive” being used to describe this new phenomenon. The French have traditionally liked to invite guests to their homes, whilst the family remains strong, with many people aged up to 30 years old continuing to live with their parents.
With more people round the table to enjoy food together, cooking has regained some of its popularity.
Built-ins Drive Value besides Volume
It is traditional in France to receive guests for a glass of wine, a cappuccino and, above all a pleasant meal, making the home a focal point for socialising. The importance of the home has been reflected in increased spending on home furniture and appliances since 2001.
In recent years, demand in the kitchen environment has moved towards more prestigious products with enhanced functions and appealing designs – often with a “professional” look.
Come-back of Branded Products
Recovery was not only felt by large kitchen appliances, as small electrical appliances also saw strong growth in 2007. The French have shown renewed interest in branded products, as style, design, material and colour, as well as convenience in handling, have assumed greater importance.
This shift has come as a relief to operators in the French domestic appliances market, which are hoping that the market has moved beyond the exclusive focus on price which was characteristic of earlier years.
Hair!
After a sluggish performance early in the review period, items related to hair – hair styling appliances and body shavers – saw dynamic growth in 2006, which accelerated in 2007. This boosted sales in personal care appliances overall.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Are French Bakeries and Coffee Shops Losing Customers?
The “Cocoon” Opens Up
Built-ins Drive Value besides Volume
Come-back of Branded Products
Hair!
KEY TRENDS AND DEVELOPMENTS
Growth in Healthy Eating
Increased Leisure Time Drives Clothing Sales
The Cocoon Home Turned Into a Beehive
MARKET INDICATORS
Table 1 Household Ownership of Durable Goods by Type of Households 2007
Table 2 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2002-2007
Table 3 Replacement Cycles of Domestic Electrical Appliances by Sector 2007
MARKET DATA
Table 4 Sales of Domestic Electrical Appliances by Sector: Volume 2002-2007
Table 5 Sales of Domestic Electrical Appliances by Sector: Value 2002-2007
Table 6 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2002-2007
Table 7 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2002-2007
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2002-2007
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2002-2007
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2002-2007
Table 11 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2002-2007
Table 12 Company Shares of Large Kitchen Appliances 2003-2007
Table 13 Brand Shares of Large Kitchen Appliances 2004-2007
Table 14 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 15 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 16 Large Kitchen Appliances by Distribution Format: % Breakdown 2002-2007
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2007-2012
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2007-2012
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2007-2012
Table 20 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2007-2012
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2007-2012
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2007-2012
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 24 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
BRAUN FRANCE SA - DOMESTIC ELECTRICAL APPLIANCES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Braun France SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Braun France SA: Competitive Positioning 2007
BSH FRANCE - DOMESTIC ELECTRICAL APPLIANCES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 BSH France: Key Facts
Summary 5 BSH France: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 BSH France: Competitive Positioning 2007
FAGORBRANDT, GROUPE - DOMESTIC ELECTRICAL APPLIANCES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 FagorBrandt, Groupe: Key Facts
Summary 8 FagorBrandt, Groupe: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 ElcoBrandt, Groupe: Competitive Positioning 2007
LG ELECTRONICS FRANCE - DOMESTIC ELECTRICAL APPLIANCES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 LG Electronics France: Key Facts
Summary 11 LG Electronics France: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 LG Electronics France: Competitive Positioning 2007
SEB, GROUPE - DOMESTIC ELECTRICAL APPLIANCES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 SEB, Groupe: Key Facts
Summary 14 SEB, Groupe: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 SEB, Groupe: Competitive Positioning 2007
REFRIGERATION APPLIANCES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Retail Sales of Wine 2002-2012
Table 26 Sales of Chilled Food v Frozen Food 2002-2012
Table 27 Sales of Fresh Food 2002-2012
Table 28 Retail Units by Static/Frost-free: % Split 2002/2007
Table 29 Sales of Refrigeration Appliances by Subsector: Volume 2002-2007
Table 30 Sales of Refrigeration Appliances by Subsector: Value 2002-2007
Table 31 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2002-2007
Table 32 Sales of Refrigeration Appliances by Subsector: % Value Growth 2002-2007
Table 33 Sales of Fridge Freezers by Format: % Breakdown 2003-2007
Table 34 Sales of Fridges by Format: % Breakdown 2003-2007
Table 35 Sales of Freezers by Format: % Breakdown 2003-2007
Table 36 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2003-2007
Table 37 Sales of Fridges by Volume Capacity: % Breakdown 2003-2007
Table 38 Sales of Freezers by Volume Capacity: % Breakdown 2003-2007
Table 39 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2007
Table 40 Company Shares of Refrigeration Appliances 2003-2007
Table 41 Brand Shares of Refrigeration Appliances 2004-2007
Table 42 Company Shares of Built-in Fridge Freezers 2003-2007
Table 43 Company Shares of Freestanding Fridge Freezers 2003-2007
Table 44 Company Shares of Built-in Fridges 2003-2007
Table 45 Company Shares of Freestanding Fridges 2003-2007
Table 46 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2007-2012
Table 47 Forecast Sales of Refrigeration Appliances by Subsector: Value 2007-2012
Table 48 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2007-2012
Table 49 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2007-2012
HOME LAUNDRY APPLIANCES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Units of Automatic Washing Machines by Wash Mechanism: % Split 2002/2007
Table 51 Sales of Home Laundry Appliances by Subsector: Volume 2002-2007
Table 52 Sales of Home Laundry Appliances by Subsector: Value 2002-2007
Table 53 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2002-2007
Table 54 Sales of Home Laundry Appliances by Subsector: % Value Growth 2002-2007
Table 55 Sales of Automatic Washing Machines by Format: % Breakdown 2002-2007
Table 56 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2007
Table 57 Sales of AutomaticTumble Dryers by Format: % Breakdown 2003-2007
Table 58 Company Shares of Home Laundry Appliances 2003-2007
Table 59 Brand Shares of Home Laundry Appliances 2004-2007
Table 60 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2007-2012
Table 61 Forecast Sales of Home Laundry Appliances by Subsector: Value 2007-2012
Table 62 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2007-2012
Table 63 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2007-2012
DISHWASHERS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Retail Units of Built-in Dishwashers: % Split 2002/2007
Table 65 Sales of Dishwashers by Subsector: Volume 2002-2007
Table 66 Sales of Dishwashers by Subsector: Value 2002-2007
Table 67 Sales of Dishwashers by Subsector: % Volume Growth 2002-2007
Table 68 Sales of Dishwashers by Subsector: % Value Growth 2002-2007
Table 69 Sales of Dishwashers by Format: % Breakdown 2003-2007
Table 70 Company Shares of Dishwashers 2003-2007
Table 71 Brand Shares of Dishwashers 2004-2007
Table 72 Forecast Sales of Dishwashers by Subsector: Volume 2007-2012
Table 73 Forecast Sales of Dishwashers by Subsector: Value 2007-2012
Table 74 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2007-2012
Table 75 Forecast Sales of Dishwashers by Subsector: % Value Growth 2007-2012
LARGE COOKING APPLIANCES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Retail Units of Ovens by Format: % Split 2002/2007
Table 77 Sales of Large Cooking Appliances by Subsector: Volume 2002-2007
Table 78 Sales of Large Cooking Appliances by Subsector: Value 2002-2007
Table 79 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 80 Sales of Large Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 81 Sales of Cookers by Gas/Electric: % Breakdown 2002-2007
Table 82 Sales of Ovens by Standard/Multifunctional: % Breakdown 2002-2007
Table 83 Sales of Built-in Hobs by Format: % Breakdown 2002-2007
Table 84 Sales of Freestanding Hobs by Format: % Breakdown 2002-2007
Table 85 Company Shares of Large Cooking Appliances 2003-2007
Table 86 Brand Shares of Large Cooking Appliances 2004-2007
Table 87 Company Shares of Cookers 2003-2007
Table 88 Company Shares of Ovens 2003-2007
Table 89 Company Shares of Hobs 2003-2007
Table 90 Company Shares of Built-in Hobs 2003-2007
Table 91 Company Shares of Freestanding Hobs 2003-2007
Table 92 Company Shares of Cooker Hoods 2003-2007
Table 93 Company Shares of Built-in Cooker Hoods 2003-2007
Table 94 Company Shares of Freestanding Cooker Hoods 2003-2007
Table 95 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2007-2012
Table 96 Forecast Sales of Large Cooking Appliances by Subsector: Value 2007-2012
Table 97 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 98 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2007-2012
MICROWAVES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Retail Sales of Ready Made Meals 2002-2007
Table 100 Retail Units of Microwaves: % Split 2002/2007
Table 101 Sales of Microwaves by Subsector: Volume 2002-2007
Table 102 Sales of Microwaves by Subsector: Value 2002-2007
Table 103 Sales of Microwaves by Subsector: % Volume Growth 2002-2007
Table 104 Sales of Microwaves by Subsector: % Value Growth 2002-2007
Table 105 Company Shares of Microwaves 2003-2007
Table 106 Brand Shares of Microwaves 2004-2007
Table 107 Microwaves by Distribution Format: % Analysis 2002-2007
Table 108 Forecast Sales of Microwaves by Subsector: Volume 2007-2012
Table 109 Forecast Sales of Microwaves by Subsector: Value 2007-2012
Table 110 Forecast Sales of Microwaves by Subsector: % Volume Growth 2007-2012
Table 111 Forecast Sales of Microwaves by Subsector: % Value Growth 2007-2012
FOOD PREPARATION APPLIANCES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Sales of Food Preparation Appliances by Subsector: Volume 2002-2007
Table 113 Sales of Food Preparation Appliances by Subsector: Value 2002-2007
Table 114 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2002-2007
Table 115 Sales of Food Preparation Appliances by Subsector: % Value Growth 2002-2007
Table 116 Company Shares of Food Preparation Appliances 2003-2007
Table 117 Brand Shares of Food Preparation Appliances 2004-2007
Table 118 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2007-2012
Table 119 Forecast Sales of Food Preparation Appliances by Subsector: Value 2007-2012
Table 120 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2007-2012
Table 121 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2007-2012
SMALL COOKING APPLIANCES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Retail Sales of Coffee 2002-2012
Table 123 Share of Coffee Pods % Breakdown 2004-2007
Table 124 Sales of Small Cooking Appliances by Subsector: Volume 2002-2007
Table 125 Sales of Small Cooking Appliances by Subsector: Value 2002-2007
Table 126 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 127 Sales of Small Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 128 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2007
Table 129 Company Shares of Small Cooking Appliances 2003-2007
Table 130 Brand Shares of Small Cooking Appliances 2004-2007
Table 131 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2007-2012
Table 132 Forecast Sales of Small Cooking Appliances by Subsector: Value 2007-2012
Table 133 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 134 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2007-2012
SMALL KITCHEN APPLIANCES (NON-COOKING) IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2002-2007
Table 136 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2002-2007
Table 137 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2002-2007
Table 138 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2002-2007
Table 139 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 140 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 141 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2007-2012
Table 142 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2007-2012
Table 143 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2007-2012
Table 144 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2007-2012
VACUUM CLEANERS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 145 Sales of Vacuum Cleaners by Subsector: Volume 2002-2007
Table 146 Sales of Vacuum Cleaners by Subsector: Value 2002-2007
Table 147 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2002-2007
Table 148 Sales of Vacuum Cleaners by Subsector: % Value Growth 2002-2007
Table 149 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2007
Table 150 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2007
Table 151 Company Shares of Vacuum Cleaners 2003-2007
Table 152 Brand Shares of Vacuum Cleaners 2004-2007
Table 153 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2007-2012
Table 154 Forecast Sales of Vacuum Cleaners by Subsector: Value 2007-2012
Table 155 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2007-2012
Table 156 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2007-2012
IRONS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 157 Retail Units of Irons: % Features 2002/2007
Table 158 Sales of Irons: 2002-2007
Table 159 Sales of Irons: % Growth 2002-2007
Table 160 Unit Sales of Irons by Format: % Breakdown 2003-2007
Table 161 Company Shares of Irons 2003-2007
Table 162 Brand Shares of Irons 2004-2007
Table 163 Forecast Sales of Irons: 2007-2012
Table 164 Forecast Sales of Irons: % Growth 2007-2012
PERSONAL CARE APPLIANCES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 165 Retail Units of Body Shavers: % Features 2002/2007
Table 166 Sales of Personal Care Appliances: 2002-2007
Table 167 Sales of Personal Care Appliances: % Growth 2002-2007
Table 168 Sales of Hair Care Appliances by Format: % Breakdown 2002-2007
Table 169 Sales of Body Shavers by Type: % Breakdown 2002-2007
Table 170 Company Shares of Personal Care Appliances 2003-2007
Table 171 Brand Shares of Personal Care Appliances 2004-2007
Table 172 Forecast Sales of Personal Care Appliances: 2007-2012
Table 173 Forecast Sales of Personal Care Appliances: % Growth 2007-2012
AIR TREATMENT PRODUCTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 174 Sales of Air Treatment Products: 2002-2007
Table 175 Sales of Air Treatment Products: % Growth 2002-2007
Table 176 Company Shares of Air Treatment Products 2003-2007
Table 177 Brand Shares of Air Treatment Products 2004-2007
Table 178 Forecast Sales of Air Treatment Products: 2007-2012
Table 179 Forecast Sales of Air Treatment Products: % Growth 2007-2012
HEATING APPLIANCES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 180 Retail Sales of Heating Appliances: 2002-2007
Table 181 Retail Sales of Heating Appliances: % Growth 2002-2007
Table 182 Company Shares of Heating Appliances 2003-2007
Table 183 Brand Shares of Heating Appliances 2004-2007
Table 184 Forecast Sales of Heating Appliances: 2007-2012
Table 185 Forecast Sales of Heating Appliances: % Growth 2007-2012