Domestic Electrical Appliances in India
Euromonitor International's Domestic Electrical Appliances in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 168 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Falling unit prices drive DEA sales
Sales of domestic electrical appliances in India posted strong growth in 2006 as the Indian economy recorded another sterling year and disposable income levels in general rose. Intense competition between manufacturers, an influx of Chinese brands, and a rationalisation by manufacturers to offer products to cater to the middle and lower-middle class has kept up pressure on unit prices - particularly for refrigerators.
Features and technology suitable for the Indian household help boost sales
Appliance manufacturers, having understood the need to localise products for the Indian household – for instance using metal receptacles in choppers and grinders - strived to introduce new features and technologies that would appeal to the Indian consumer. Refrigerators with a separate compartment for onions and fresh herbs, washing machines that utilise less water, and cookers designed for Indian style cooking are becoming more common.
Korean manufacturers revving up
The Korean duo, LG and Samsung, are making their presence felt in the DEA race with a host of new products and schemes within domestic electrical appliances. Consumer perception of Korean brands has improved dramatically as these manufacturers have launched a number of products in refrigeration and home laundry that have gained broader acceptance - typically on the basis of better features while maintaining highly competitive unit prices.
Indian players on the rise again
Indian players like Voltas Ltd and Videocon Appliances Ltd are once again trying to create a place for themselves in the highly competitive domestic appliances industry. Videocon following its multi branding policy was in the process of acquiring Daewoo’s consumer products business at the end of the review period and is trying to win back lost volume share. Through a keen understanding of the Indian consumer base, Indian producers are aggressively reaching out to consumers in India’s second and third tier cities.
Growing middle class fuels growth
The biggest attraction for manufacturers is the growing middle class in India. With DEA characterised by low household penetration, international brands have held an edge over their Indian counterparts in terms of superior technology combined with a steady flow of capital, while domestic companies compete on the basis of their well-acknowledged brands, extensive distribution network and an insight into local conditions. As a result of consumption-led growth, products such as automatic washing machines, refrigerators, microwaves, and electric fans, grew over 2005, fuelled primarily by the middle and upper-middle class.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Falling unit prices drive DEA sales
Features and technology suitable for the Indian household help boost sales
Korean manufacturers revving up
Indian players on the rise again
Growing middle class fuels growth
KEY TRENDS AND DEVELOPMENTS
Disposable incomes rising, but deal hunting is common practice
Appliances more affordable with easier access to financing schemes
Indian tastes go global as awareness increases
Affluent class fuels premium appliance sales
Seasonal sales cycles linked to key festivals in North and South India
Lucrative rural areas are the new growth target
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2006
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 11 Company Shares of Large Kitchen Appliances 2002-2006
Table 12 Brand Shares of Large Kitchen Appliances 2003-2006
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
LOCAL COMPANY PROFILES - INDIA
HAIER APPLIANCES INDIA PVT LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Haier Appliances (India) Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LG ELECTRONICS INDIA LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 LG Electronics India Pvt Ltd: Key Facts
Summary 3 LG Electronics India Pvt. Ltd.: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MAHARAJA APPLIANCES LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Maharaja Appliances Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SAMSUNG INDIA ELECTRONICS LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Samsung India Electronics Ltd: Key Facts
Summary 6 [Samsung India Electronics Ltd]: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Samsung India Electronics: Production Statistics 2006
COMPETITIVE POSITIONING
VIDEOCON APPLIANCES LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Videocon Appliances Ltd: Key Facts
Summary 9 Videocon Appliances Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 28 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 29 Sales of Fridges by Format: % Breakdown 2003-2006
Table 30 Company Shares of Refrigeration Appliances 2002-2006
Table 31 Brand Shares of Refrigeration Appliances 2003-2006
Table 32 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 33 Company Shares of Freestanding Fridges 2002-2006
Table 34 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 39 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 40 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 41 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 42 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 43 Company Shares of Home Laundry Appliances 2002-2006
Table 44 Brand Shares of Home Laundry Appliances 2003-2006
Table 45 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 46 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 50 Sales of Dishwashers by Subsector: Value 2001-2006
Table 51 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 52 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 53 Company Shares of Dishwashers 2002-2006
Table 54 Brand Shares of Dishwashers 2003-2006
Table 55 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 56 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 57 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 58 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 60 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 61 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 62 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 63 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 64 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 65 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 66 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 67 Company Shares of Large Cooking Appliances 2002-2006
Table 68 Brand Shares of Large Cooking Appliances 2003-2006
Table 69 Company Shares of Cookers 2002-2006
Table 70 Company Shares of Ovens 2002-2006
Table 71 Company Shares of Hobs 2002-2006
Table 72 Company Shares of Built-in Hobs 2002-2006
Table 73 Company Shares of Freestanding Hobs 2002-2006
Table 74 Company Shares of Cooker Hoods 2002-2006
Table 75 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 76 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 77 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 78 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Microwaves by Subsector: Volume 2001-2006
Table 81 Sales of Microwaves by Subsector: Value 2001-2006
Table 82 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 83 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 84 Company Shares of Microwaves 2002-2006
Table 85 Brand Shares of Microwaves 2003-2006
Table 86 Microwaves by Distribution Format: % Analysis 2001-2006
Table 87 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 88 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 89 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 90 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 92 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 93 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 94 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 95 Company Shares of Food Preparation Appliances 2002-2006
Table 96 Brand Shares of Food Preparation Appliances 2003-2006
Table 97 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 98 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 99 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 102 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 103 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 104 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 105 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 106 Company Shares of Small Cooking Appliances 2002-2006
Table 107 Brand Shares of Small Cooking Appliances 2003-2006
Table 108 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 109 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 110 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 113 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 116 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 117 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 118 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 119 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 123 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 124 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 125 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 126 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 127 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 128 Company Shares of Vacuum Cleaners 2002-2006
Table 129 Brand Shares of Vacuum Cleaners 2003-2006
Table 130 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 131 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 132 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 134 Sales of Irons: 2001-2006
Table 135 Sales of Irons: % Growth 2001-2006
Table 136 Company Shares of Irons 2002-2006
Table 137 Brand Shares of Irons 2003-2006
Table 138 Forecast Sales of Irons: 2006-2011
Table 139 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 140 Sales of Personal Care Appliances: 2001-2006
Table 141 Sales of Personal Care Appliances: % Growth 2001-2006
Table 142 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 143 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 144 Company Shares of Personal Care Appliances 2002-2006
Table 145 Brand Shares of Personal Care Appliances 2003-2006
Table 146 Forecast Sales of Personal Care Appliances: 2006-2011
Table 147 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 148 Sales of Air Treatment Products: 2001-2006
Table 149 Sales of Air Treatment Products: % Growth 2001-2006
Table 150 Company Shares of Air Treatment Products 2002-2006
Table 151 Brand Shares of Air Treatment Products 2003-2006
Table 152 Forecast Sales of Air Treatment Products: 2006-2011
Table 153 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 154 Retail Sales of Heating Appliances: 2001-2006
Table 155 Retail Sales of Heating Appliances: % Growth 2001-2006
Table 156 Company Shares of Heating Appliances 2002-2006
Table 157 Brand Shares of Heating Appliances 2003-2006
Table 158 Forecast Sales of Heating Appliances: 2006-2011
Table 159 Forecast Sales of Heating Appliances: % Growth 2006-2011